Stop Alexa activity! You may have heard that the Alexa site plans to stop its activity in 2022. With the completion of Alexa’s work, without a doubt, SEO experts, webmasters and all those who work in the field of site analysis need a suitable alternative to provide site analysis services. There are many sites and tools that can help site analysis activists in this field. If you are one of those people who used to analyze sites with Alexa and are looking for a site similar to Alexa with the same services, be sure to read this text to the end to choose the best alternatives to Alexa for your site analysis.
What is Alexa? Start-to-finish and Alexa alternatives
In 1996, two web entrepreneurs named Brewster Kiel and Bruce Gillett founded Alexa. Amazon bought Alexa in 1999. Amazon expanded this website and turned it into a smart search engine. In 2008, Amazon realized that it could not compete with superpower companies like Google in the field of web search, so it dedicated this site to the ranking of the most visited sites and their analysis.
After this activity change, the Alexa site tried to show users the number of website visitors and the average number of pages that each person visited on the site, in addition to the ranking of the most visited sites. Of course, this site also offers other parameters, such as the bonus rate and the average duration of users’ presence on the site. Nevertheless, the Alexa site was an ideal option for webmasters and site analytics operators to view website rank and other analytics and try to improve their Alexa rank for better visibility in search engines.
Alexa has announced that she will stop working in 2022. If you visit Alexa’s website, you’ll see a red banner saying that Alexa will be shutting down next year. According to Alexa herself: “We will retire the Alexa site on May 1, 2022”. Considering the importance of site analysis, after Alexa is retired, having an alternative tool can be very important and necessary. Read on to learn about the best Alexa alternatives.
SimilarWeb for competitor analysis, site analysis, and backlink check
One of the best and most appropriate sites for quick analysis of your site is (SimilarWeb), which has been operating since 2007. Similar Web (SimilarWeb) is one of the alternatives to Alexa, which is very suitable and practical Because it is more accurate than its other competitors and is much richer in terms of receiving data. This site offers professional and powerful SEO expertise.
The site also analyzes site traffic. The special robots on this site make this tool work very quickly and accurately. Other uses of a Similar Web site include providing backlinks review, detailed geographic statistics of visitors, and analysis of advertising campaigns carried out by social networks.
All these factors will affect the SEO of your site and are very valuable for competitor analysis. Therefore, it can be said that SimilarWeb is one of the alternatives to Alexa that does the job of analysis well.
If you upgrade your site account to SimilarWeb Pro, you will undoubtedly have other features at your disposal. Among these features, we can mention the distribution of devices used by users, information about audiences, and traffic coming from social networks.
SEMrush is a versatile tool.
SEMrush is another powerful tool for SEO and site analysis. SEMrush is another Alexa alternative. This tool was originally created as an internal marketing tool but has since become one of the biggest SEO tools in the industry. SEMrush offers informative blogs and webinars to help you grow your SEO knowledge and business.
Semrush is a first-class, versatile, and incredibly accurate tool used by SEO professionals around the world. If this is your first time investing in SEO software, Semrush is the tool to choose as it allows you to perform advanced SEO tasks with ease. Semrush provides you with all the information you need to check the SEO of your site and improve it. This tool can help you in measuring, improving the site and reporting, which are the goals of digital marketing.
SEMrush is a tool for all professional services such as keyword research, competitor analysis, social media marketing, content marketing and SEO. This service is available to people for a monthly and annual fee. Of course, you can use its services for free by registering on the site for up to one month.
Site analytics with Moz: One of the alternatives to Alexa
One of the oldest and most trusted sites for providing SEO services is Moz. Moz is the largest SEO community, with over half a million active members. Moz has endless resources for everyone from beginner to pro, so if you’re looking to learn more about SEO or brush up on your tactics, Moz is one of the best places to start. Service on the Moz site is possible permanently for a fee. But novice users can benefit from the services of this site for free up to one month to analyze the site.
This site uses special factors such as domain authority and page authority for scoring. Webmasters and SEO experts can use these points for link building and SEO. Among the services provided in Moz, we can mention keyword targeting with Keyword Explorer, site analysis with Link Explorer tool, and MozBar toolbar for SEO analysis of pages. Therefore, it can be said that Moz is a suitable alternative to Alexa.
spyfu is a powerful tool for site optimization
Another Alexa alternative that is a good option for SEO optimization is spyfu. This tool is a suitable option for market analysis; Therefore, those who want to compete with their competitors can benefit from the analysis of this site. In addition to understanding the SEO of competitors, this tool is an ideal option for discovering emerging and undiscovered markets. Among the features of this site, we can mention the comparison of sites, keyword history, domain history, and related keywords.
Along with the advantages of this analytical tool, we can also point out the negative points. This tool does not provide detailed information on the keywords that have worked for competitors. The data used for this tool is monthly rather than real-time. Of course, despite these negative points, it can be said that this tool is still one of the powerful services in the field of SEO. If you are the type of person who wants to analyze your competitors or discover and enter a new market, spyfu is a good option. Using this tool is not free and you need to pay monthly.
Ahrefs site to build backlinks and check site traffic
One of the sites that can be a good option for Alexa alternatives is Ahrefs. Ahrefs is one of the powerful tools for checking and building backlinks. Of course, this service has other features. Among these capabilities, it is possible to check site traffic, analyze your own site or competitors, the status of keywords, check and analyze the performance of specific pages of the site, etc. Ahrefs is a suitable option for SEOs and those who work in the field of digital marketing and want to improve their site by building links.
The ahrefs website index contains over a trillion websites.
This index is updated every 30 minutes and provides new information to users. To start working on this site, it is enough to register. By paying 7 dollars, you can use the services of this site for a week. Of course, it goes without saying that this site, in addition to providing good services, such as checking site traffic, checking and building site backlinks, and link-building strategy, also has negative points.
Rankwatch is a relatively unknown Alexa alternative
Another alternative to Alexa ranking is the Rankwatch tool. Although this analyst site is anonymous, it is a suitable option for checking websites and rating them. This service provides SEO experts with important information about the site with quick updates.
The capabilities of this site include checking backlinks, researching keywords, checking the ranking of sites in different time frames, and introducing the most incoming traffic. Rankwatch (Rankwatch) has more than 25 thousand users in 25 countries of the world who use its services and capabilities.
Another feature of Rankwatch is to provide a list of competitors and keywords in which they are ranked. This tool also displays keyword rankings in search engines using bar graphs. These good features of Rankwatch help users to know their competitors well and improve their marketing strategies accordingly.
Improve performance with GTmetrix, An alternative to Alexa
GTmetrix can be called as one of the best and most popular Alexa alternatives. After checking your site, this service introduces things that need to be improved by providing different instructions. This tool analyzes your site and gives a score to your website using two standards, Google’s Pagespeed and Yahoo’s Yslow.
You can view recorded site analysis videos for free by registering on the GTmetrix website. GTmetrix records the loading of various parameters on the video site so that you can see the amount of time required to load each part. You can use this information to identify files that have a higher load than other files and perform the necessary operations to increase their load speed.
Other features of GTmetrix service include the ability to compare two websites. Of course, you can compare your site before and after making changes to identify areas that have dropped or improved.
DareBoost is another Alexa alternative.
You can use DareBoost for tasks such as site monitoring, speed testing, and site analysis. The use of this tool for site analysis is available only 5 times per month. You can use this tool for free to analyze your site. Of course, the free version does not have access to some tools and features. You only need to register on the DareBoost site and use its facilities.
BuiltWith to review websites and keywords.
BuiltWith is one of the sites that reviews websites and ranks them based on popularity among users and incoming traffic. BuiltWith site information is updated weekly. It is true that this site is a good tool for checking websites and keywords, but it cannot be considered as an alternative to Alexa.
Quantcast is an alternative to Alexa!
Can the Quantcast tool be considered a suitable alternative to Alexa in site ranking and analysis? Quantcast’s main focus is on analyzing websites to get accurate user statistics. Like Alexa, Quantcast ranks web pages according to the score they have earned. Quantcast analyzes visitors from various aspects and provides very interesting information. Of course, considering that this tool is not widespread and does not grow very significantly, it cannot be considered as one of Alexa’s alternatives for site ranking and analysis.
Site analysis with Google tools
So far in the article, you have learned about tools and sites that you could use for competitor analysis and ranking. Now the question is, how can we analyze the activities of our site? Google has provided two powerful and wonderful tools named Google Analytics and Google Search Console to SEOs so that they can analyze their site well. Continue with the text to learn more about these two powerful Google tools.
Google tool called Google Search Console.
One of the tools and sites that provide the best results in the field of site analysis is Google’s own sites. Among the Google tools that can be very useful in the field of SEO and site analysis, we can mention Google Search Console. This powerful tool will provide you with everything about site status and analysis. This Google tool is available for free and everyone can use it for SEO and site analysis.
The Google Search Console website is undoubtedly one of the best options for analyzing the site and solving possible problems, despite its efficient tools and providing accurate statistics. So it can be said that registering the site in the Google console is one of the most important things that site managers should do to improve their work.
Site analysis with the Google tool called Google Analytics.
Another one of the most powerful tools for website analysis in the world is Google Analytics. This powerful tool checks the behavior of users while viewing the website and provides various reports in this regard. Providing these reports is very useful and valuable for improving the site’s SEO, increasing the sales of products or services, and as a result, the prosperity of online business. One of the advantages of this tool that makes it more attractive is that it is free and easy to use.
With this tool, you can monitor your site, social networks, or blog and get important information. This information includes how users enter, conversion rate, how long they stay on the page and all the events that happen on your site. Of course, this is not the whole story. Using Google Analytics, you can see the number of visitors to the site, the geographical location of the visitors, the number of visitors who became customers, the pages that were most popular and attractive, etc. All this information can be important and vital for site managers to optimize their site or blog. Therefore, it can be said that Google Analytics is one of the alternatives to Alexa.
Conclusion
As mentioned, the Alexa site plans to end its activity in 2022. The end of Alexa’s work may bring a lot of concerns for website managers to check the site’s rank. Although Alexa provided complete and useful information about the site to administrators, it is necessary for site administrators to look for a suitable alternative to Alexa. As you can see, Alexa has many competitors that can be one of Alexa’s alternatives. If you are planning to SEO your site, you can start your work by using the Alexa alternatives tool that we mentioned above. According to your needs, you can replace Alexa with the best option so that you have the information related to site analysis.