Advertising channels pave the way for you to reach your desired profit. Our world is full of big and small brands that offer different services and goods. Many compete with each other to provide a common product or service and attract the attention of a limited group of customers. In this competition, the brand whose voice is louder, whose message is more lasting, and whose product is of higher quality will last. Brands try different ways to attract customers and increase public awareness of the brand. It is because the audience community, on the other side of this relationship, is smart and can quickly recognize new advertising methods. In such a situation, the advertising effect will be lost. Since advertising is the vital artery of a brand, we have decided to dedicate this article to teaching advertising methods in advertising channels.
What is meant by advertising channels?
What comes to your mind when you hear the word “advertising”? TV commercials? Billboards that we see in the city? Big banners hanging on the doors and walls of shopping malls? Or the small stickers attached to the doors of houses in the city? Advertising has different forms. They appear in any place with a large population of people, and they shed their skin over time. For example, in the past, I might see an advertisement for shampoo or washing machine powder in the subtitle of a popular TV series. Still, now we can see it next to a phrase like “the best product I’ve ever used” in the hands of a blogger or influencer on Instagram. Advertising channels are different ways brands can introduce their identity, services, and products to their audience.
Advertising channels have significant differences from each other in terms of structure, facilities, and effectiveness. For example, consider advertising on television networks and advertising in an e-mail. The target audience of these two advertising methods, their effectiveness, and the type of advertisement you should consider (text-based or image-based) are very different. To clarify this issue, in the rest of this article, we will review the methods of advertising in different advertising channels and their advantages and disadvantages.
Video channels: YouTube and TV
The first video advertisement aired in America in 1941; since then, the media has been considered one of the most effective advertising channels. Video ads are published on various platforms such as TV and YouTube and are one of the most effective methods of marketing strategies. It is because video ads are a combination of sound and image and can engage the user in a short time.
Audio advertising channels
The other side of the coin is the high cost and the need for specialized people to produce this type of advertisement. Producing video ads is risky, especially for new businesses and startups. To create such an ad, you will need a team of people specialized in photography, idea generation, sound recording, directing, and graphic artists. If any of these people do not do their work professionally, or if you make a mistake in estimating the number of visits and profits from this advertising method, you may incur huge financial losses and damage your brand’s reputation. be invincible
Audio channels: radios and podcasts
Think podcasts; Most people listen to podcasts while driving, walking, exercising, cleaning the house, or relaxing. Statistics show that about 95% of adults listen to the radio in their cars, and more than 99% spend an hour of their day listening to it at home. In addition, with the advent of television, radio, and podcasts, audio channels can now reach a larger audience. That is why audio advertising is known as one of the world’s most popular and effective advertising channels. This category of ads is cheaper than video ads and can bring significant profits to brands.
If you want to invest in audio advertising channels, the most important challenge you face is the lack of audience focus. People are usually busy doing something else while listening to the radio and podcasts, so they don’t focus on what they are hearing. Therefore, it is better to design comprehensive, concise, and simple audio advertisements so that your desired message is well imprinted in the audience’s mind.
Advertising channels in virtual networks
The proactive role of virtual networks in our lives is undeniable, so this platform has become one of the most effective and popular advertising channels. Advertising in cyberspace has different forms: text ads, video ads, audio ads, graphics, etc. Online advertising, like magazines and brochures, is targeted. They can introduce your brand to a large group of audiences in a short time and create loyal customers by turning them into valuable followers. Online advertising is cheap, and anyone can design a targeted and effective advertising campaign. In other words, smaller and local brands can get effective advertising and thus more profit with a little investment.
Virtual networks can not only convey your brand message to a large group of people but also provide you with a large amount of information about your target audience. This information can help design more targeted and successful advertising and marketing campaigns.
The biggest disadvantage of virtual networks as one of the most common advertising channels in the world is their availability. There are tons of ads on this platform, and any new idea will quickly become a thread. In other words, to succeed in cyberspace, you need fresh ideas, and you have to deal with the fact that your idea will lose its power very soon. Amidst the noise of brands and businesses that offer similar services and products to you, you must create an ad that will stay in the user’s mind and make your voice heard more clearly than ever before.
Last word
In this article, we tried to review different advertising channels and their methods. In addition, we reviewed each advertising method’s advantages and disadvantages. At the end of this article, we should note that each of the methods mentioned above offers unique features, and their effectiveness is different. Therefore, to make the most of the existing advertising channels, it is better to target several channels simultaneously in your advertising strategies. With this, you can get your desired result in a short time!