What are strong backlinks? In order to be seen and attract more visitors, sites need to reach the first pages and results of Google in order to attract more visitors. For this issue, SEO experts suggest site optimization. One of the most efficient SEO strategies is placing backlinks on the site.
Backlinking for the site is one of the most repeated methods in SEO and site optimization, and in general, it is called an outgoing link that connects to your site. But the work becomes important when search engines use these elements and act in scoring sites through identification algorithms. These links are basically an important reference for the content of the sites.
Technically, they are tracked through the algorithms and bots of search engines like Google and increase your site’s credibility in their calculations. We use this performance of Google’s algorithms to advance our goals. But after years of people using this privilege, Google and its bots have become very sensitive to this category to prevent abuses that may happen.
So the backlink is currently walking on a tightrope; If you do not know its solutions, you may fall. In this article, we are going to describe the best ways to use backlinks.
How to make professional backlinks?
In response to the question, how to create a backlink? First, we should say that, in general, two types of backlinks are done in the content SEO of a site, which is called external and internal linking. Internal linking refers to the tree structure of the contents of a site, where every link used in the content is linked to a page on the same site.
Search engine crawlers identify these links and involve them in scoring the content. The second type of backlinks is outgoing links linked to pages outside the site’s domain. Search engine algorithms identify these links as a reference and address to confirm the credibility and value of the site. There are different ways to build and get a backlink, which we describe below:
Social media
Social media can be the most important publisher of links. As mentioned, social networks and their links do not directly impact SEO. But they can multiply their visits by sharing links and expanding links naturally.
Appropriate content
Content is king. This is your most important strategy in all areas of digital marketing. But in the field of SEO and backlinks, if you have powerful content, others will use your links, and this frequent use will improve your ranking in Google’s offers.
Guest post
Some sites allow the user to write an article in it. This is an opportunity for you to improve your site’s ranking.
Forums
Link building in forums is free. This gives you another opportunity to improve your site’s ranking.
Reportage
Ad reporting is a sustainable method to attract natural traffic, in which unique content is produced to attract traffic to your site. The most important advantage of reporting is its permanence. You pay a one-time amount to a site that writes a report or a formal advertisement for you and places it in a corner of its site for its clients to see.
This process is much cheaper than the services you receive in the first place and compared to other methods, such as buying backlinks. Also, reports open a permanent channel for you to attract an audience and natural traffic.
Analysis of website backlinks
In addition to Google’s specialized site analysis tool, there are tools from different companies such as MIXRANK, Ahrefs, MOZ, Alexa, SEMRush Rank, Similar Web, and Quantcast, with which you can get detailed information about keywords, traffic management methods, analysis Get the scope, breadth of site usage and analysis of marketing adventures. All these sites have their features and uses that you can use for special situations.
Competitor backlink analysis
As the king of the internet world, Google has provided us with all the analysis and marketing tools so that we can use these tools to check our and our competitors’ sites and online businesses. This introduction was to introduce the Google Analytics tool. With this tool, you can extract all the information you need about a site and analyze your competitors completely.
What is meant by strong backlinks?
A strong or quality backlink is a backlink that can significantly impact the process of SEO and optimization of your site. When we talk about a strong backlink, we mean that that backlink can have a good effect on our SEO process.
However, strong backlinks have indicators and parameters that give them the power to influence our backlinking process. When we place backlinks on our site, Google’s bots and algorithms check it.
If the backlink is strong and effective, it can increase the ranking of our site and achieve progress in attracting natural traffic. Otherwise, we fall into the well of negative SEO. Because artificial backlinking is considered a cyber violation and a violation of Google’s rules, by verifying this crime by checking algorithms and bots, Google can impose severe punishment on our site.
Characteristics of a strong Backlink
One of the most important factors of a strong backlink is its position in Google ranking. In general, if your destination site is five ranks higher than you, it can provide you with quality backlinks. The higher the ranking of a backlink site, the more valuable the links are.
Mostly, the most important parameter in poor quality or quality is the Alexa rank of the backlinking site. Of course, another concept called domain authority is also involved in this parameter. This issue causes that when that domain with more authority points to another site, Google’s algorithms give more credit to that site.
Another characteristic of a good backlink is that the domain of the backlink is not spam. You should absolutely not use sites that have a high spam score because these sites are considered invalid by Google. Of course, how links are used can greatly influence their role.
For example, you should observe the limit of 40 to 50 backlinks per page and always put your internal links two to three times more than your external links. Instead of using different domains, get multiple backlinks from one domain. These executive suggestions can play a significant role in the functioning and effectiveness of your backlinks.
We should also add this point to the topic of domains: getting ten links from one domain is more effective than getting one link from 10 different domains. Google bots check the compatibility of your site’s subject and the linking site. So ten different sites can’t help you. Try to use related sites and your result on Google pages.
Tricks to get strong backlinks
Getting backlinks from competitors can be one of the smart ways in this field. By getting backlinks from related sites, you can optimize your keywords by deceiving algorithms and attracting natural traffic, advancing the SEO process.
The next method is to analyze the competitors, with which you can understand the weaknesses of your competitors, whether in the field of content or the field of digital marketing, and turn your competitors’ customers into your customers.
Infographic backlinks can also help our site’s SEO a lot. You can create an infographic linked to your site by reading related sites for their content.
Guest posting is one of the other ways to find links, which is also known as ghost blogging. Some sites allow the user to write an article and then give a backlink to his site or website in the same content. This is an opportunity for you to improve your site’s ranking.
Final word
Buying backlinks, especially in packages and for free, in different domains with high numbers in SEO and site optimization is risky. This is likely to cause negative SEO and a drop in the rank of Google’s suggestions.