Site SEO in Google is the art of modifying a website to increase the number of people who see your page in Google search engine results. SEO progress requires time, knowledge, and patience. In addition, you can use several techniques with the help of application software to climb the Google search engine results pages.
In this article, we will talk about these techniques to increase the site’s SEO in Google. At the beginning of this path, it is necessary to prioritize your SEO needs. Before you look to improve your SEO performance, you must understand what aspects of your site need immediate attention. Otherwise, you may stop focusing on the small issues. While big problems still slow down your performance.
Create a business profile to improve your site’s SEO in Google.
Improving your site’s SEO in Google is useless without a business profile. Your website will rank poorly in search engine results. With a Google Business Profile, you can appear at the top of the SERPs for local searches. After creating your Google Business Profile, you can better manage your business reputation by responding to reviews and answering customer questions. Plus, register a logo or credit symbol for your business. In this way, you can better stay in your audience’s mind.
To increase your site’s SEO in Google, include LSI keywords in the content.
Another way to increase site SEO in Google is to use LSI keywords or related words. Like long-tail keywords, using LSI keywords or Latent Semantic Indexing keywords (LSI keywords) allows you to increase search engine traffic by selecting strategic keywords. LSI keywords are words that Google recognizes as keywords related to the main keyword.
When you include a set of LSI keywords in your content, you create more signals for Google to receive about the search. The article “Review of important points in SEO and site optimization” explains the importance of using these relevant keywords because repeating the main keyword alone can make the content strategy of the page look suspicious.
Use certificates and security credentials to improve your site’s SEO in Google.
Having credentials and security certificates helps to increase the site’s SEO in Google and receive credit. These certificates are designed to keep users’ information safe and encrypted. These security measures on your server are very detailed and can profoundly impact your site’s SEO.
If you’ve ever encountered a warning message from your browser indicating that the site you’re trying to access is not secure, you’ve experienced the effects of not having an SSL certificate. The option to return from the page that the browser offers to the user due to the lack of security can negatively impact your website. Secure websites have HTTPS protocol.
To improve the site’s SEO in Google, optimize the website’s codes.
To reach the best-ranking position in Google, in addition to the previous ones, you should also improve your technical SEO. One of these important factors in technical SEO is website code optimization. In this case, you should reduce the unnecessary code. If your website is supported by programming languages such as HTML and JavaScript, it is better to reduce and optimize the website codes as much as possible.
In this way, your page will be faster. When your code has technical problems or is not optimized, it can prevent Google robots from crawling your website easily. Check your website through PageSpeed Insights to assess whether your website code needs to be modified or not.
Another convenient option for code optimization is keeping the CSS code in a separate external .cs file and the JavaScript code in a separate external .js file. We have provided explanations in the article “Everything about website SEO and web optimization” regarding technical SEO.
Create a frequently asked questions section to improve Google rankings
Creating a FAQ page is another way to increase your site’s SEO in Google. The FAQ page allows you to expand the depth of your content.
With its help, you can add more LSI keywords and use common queries in Google searches. Also, this page will be a great resource for your visitors. Many users use FAQs to learn more about what others want to know about a topic.
Using a variety of ways to produce content
Creating visual content has a very important impact on the site’s SEO in Google. Because web users are more interested in visual content, people can retain visual information more easily and for longer. It makes the production of audio-visual content vital. So don’t just limit yourself to text content. Videos, infographics, graphic images, podcasts, etc., can significantly increase your website traffic.
LCP review and improvement
Checking LCP and improving it will help you to improve your SEO ranking in Google. Focusing on Largest Contentful Paint or LCP can optimize your website’s performance. LCP is when your webpage needs to display the largest and main content of the website to the user. You can view the results of your site’s LCP status report using Google’s Lighthouse tool in the information menu of the page.
Check your inbound and outbound links.
As you know, external links (input and output) are very important in ranking in Google. The links from your website to another website confirm that you are using good sources and have credibility.
Now, if these links fail, they can hurt your SEO. This malfunction is known as a 404 error. When Google bots crawl your site, they remember your invalid outgoing links. The same is true for your inbound links.