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Site guide report (breadcrumbs) in search console

The new Google console gives you everything you need to manage your website properly. Breadcrumbs Search Console is one of the most valuable features in Google Search Console, which is used as a guide to your website. But the question is, what is the term breadcrumbs or path guide? Site breadcrumbs are a very important possibility that webmasters can use for a site’s SEO and, as a result, gain the satisfaction of their visitors. In this article from the Fa host knowledge base, we have decided to answer the question of what is the site’s breadcrumbs report and show you how you can manage the breadcrumbs or guide the path of your site with the help of Google Search Console. If you want the breadcrumbs marking of Google search console pages or the site guide, we suggest you stay with us until the end of this article.

The topics that will be discussed in Bradcrumb’s article are as follows:

  • What is a route guide?
  • Using breadcrumbs or route guides on the site
  • Site guide and its role in SEO
  • What are the structured data types of breadcrumbs in Google results?
  • How to create a breadcrumb?
  • The meaning of the word breadcrumbs in Google search console
  • Google search console breadcrumbs errors

What is the size guide?

In response to the question of what is the site path guide or breadcrumbs, it should be said that the site breadcrumbs report is a website navigation system or the path back to the main page that can be clicked. In fact, with the help of breadcrumbs, users know where they are on the website. What does the guide look like? This term comes from the legendary story of Hansel and Gretel. In this story, the main characters use breadcrumbs to mark their path to return home. It is the same in the breadcrumb’s structured data of the site. You show a user’s path on your website in the guide path.

Websites that are large and have many pages need to show their users the pages of the route using a path guide or breadcrumbs markup. In this way, users can better understand the environment in which they are placed. The guide path of the site makes it possible for visitors to reach the internal pages and their purpose of visiting the site more quickly. Also, using the breadcrumbs report, the pages or the route guide can be an excellent source for the textual information of the landing pages of a very large and powerful website.

 

Keep in mind that breadcrumbs can also be used in applications. Usually, those applications that require you to go through several steps to use them use the guide path. Usually, the greater than sign “<” is used as a separator in a breadcrumb to indicate the path. This sign-in site guide shows users where the page they are on is located in the page hierarchy of a website.

Using breadcrumbs or route guides on the site

Usually, big sites or some special applications use breadcrumbs to show the way to their users. The effective role of breadcrumbs marking of the site can be seen on websites that are more active in the field of e-commerce than any other site. These websites usually have a wide range of categorized products that they should be able to show to their users using a good guide.

Websites with one level and no hierarchies or groupings do not need to use the guide path. Because users can easily reach the page, they are looking for in a short time.

A very convenient way to determine whether your website needs structured data breadcrumbs or path guides or not is to create a sitemap that clearly shows the internal architecture of the site. This will allow you to understand whether the presence of a breadcrumb can lead to a more engaging user experience or not.

It is necessary to remember that breadcrumbs should be used as a side idea and not replace the main menus of the site in any way. Using this feature, you are supposed to provide a better user experience for your visitors. For this reason, you should be more cautious about using it.

Site guide and its role in SEO

As much as having a site’s breadcrumbs report is useful for creating an ideal user experience, it is also useful for search engines. This feature allows logical and precise access to all the internal and external pages of the site, and this is exactly what search engines are interested in. Some of the most important features of breadcrumbs that greatly affect the site’s SEO are as follows:

  • Pages with closely related keywords are grouped.
    This helps search engines better understand which pages are linked to each other. This will improve the SEO of pages placed in a category as well as your internal pages.
  • Site guides improve the internal linking structure of your website.
    Certainly, if you use the route guide and text linking to related pages, you can see a much better impact on external SEO.
  • You can use schemas to describe the path guide.
    This will let Google and other search engines know that what they are looking at is a breadcrumb. This causes the site’s path to be displayed on search engine results pages (SERPs). As a result, more users can navigate through the internal pages of your website.

What are the types of site breadcrumbs markup?

In general, the site’s path can be classified according to location, path, and attribute. In the following, we will explain each of these categories of breadcrumbs to you in more detail.

1. What is site routing based on location?

Those breadcrumbs that are determined based on position represent the site’s structure. This type of site guide helps visitors to view the site hierarchically. In this case, you will face several levels (usually, there are more than two).

 

 

Using this Breadcrumbs report can be very convenient for visitors who enter the deeper levels of your website through an external source such as search engines. In this way, they can find out which website level they are currently in and how they can go to higher levels.

2. How to create site guide based on path?

Breadcrumbs that are formed based on the path are usually known as history trail or site history. In them, the entire path that a user has taken to access a specific page is displayed. Links of this type of guide path are usually created dynamically. This type of sitemap can be helpful at times, but also confusing at times.

In path-based breadcrumb bookmarking, only the history of the user’s movements on the site is dynamically stored. For this reason, the existing path seems complicated and dumb to the user.

Most of the time, visitors go from one page to another, which may not be related to each other in terms of content. This makes the breadcrumbs markup of the displayed site not very logical and understandable. For this reason, the user prefers to click the back button of his browser instead of using this site path. In general, you should know that the history trail is completely useless for those who directly enter the internal levels of a website.

3. What is attribute-based breadcrumbs?

This type of guide is suitable for websites active in e-commerce. Because, in this case, the categories are listed on a specific page or best-selling products. This type of breadcrumbs report in Google results helps visitors to understand the connection between products and take a completely different approach. Setting up the site’s guide path can be of great help in this regard so that the user knows exactly what path he has taken.

 

How to create breadcrumb pages

Using structured data such as breadcrumb pages can improve the website’s position in Google search results. Formats JSON-LD and Microdata to display structured data. It is better to use microdata or RDFa. You can follow the relevant process and the status of structured data display, which in this article is specifically the Breadcrumbs markup in Google results, through the enhancements section of the Google search console.

Full training in the enhancements section of Google Search Console

The meaning of the word breadcrumbs in Google search console

To check the functionality of the breadcrumbs markup language, you must go through the enhancements section of the Google search console. For this purpose, you must follow the following steps:

  1. Enter the Google Search console of your site.
    Login to Google Webmaster Tools
  2. You should click on the enhancements tab in the image below.
  3. Select the breadcrumbs report.

In this section of Google Search Console, you can see information about breadcrumbs errors and your site’s guide path status.

In the graphical section, the information related to the guide path is divided into three main categories:

  • Error: In this section, you can see the number of errors detected by the Google search console in the breadcrumbs structured data field of the site.
  • Valid with a warning: In this section, you usually see the number of items that Google has approved, but there is an error that should be fixed to better perform.
  • Valid: In this section, you can also see the number of breadcrumbs indexed by Google without any problems.

Google search console breadcrumbs errors

In general, in the field of the guide path, you may face a series of errors that you should try to fix. In the following, we will introduce and explain Google search console breadcrumbs’ errors. In this way, you can manage the breadcrumbs of your website pages.

1. There is no title or image for the desired post or page in the site path

Name or item. The name must be specified on the crumb board. In addition, you need to pay attention to the image of the desired post or page. In this case, you will face an error in the breadcrumbs search console of Google.

  • Title: You will encounter this error when the specified page’s breadcrumb markup has no title. This can mean that the post or page itself does not have a specific title.
  • Image: This error means that the index image for the post or page is not selected. In this case, you need to set an image so that the guide path of the site is also correct.
2. Breadcrumbs markup is incomplete

When the Breadcrumbs structured data is incomplete, you will encounter this error in the Google search console breadcrumbs report. Usually, if you use the default settings, you will not encounter this error for your site’s crumb board. This violation can occur in one of the following cases:

  • A value for the id field is required / Missing field “id
  • A value for the item field is required / Missing field “item
  • A value for the itemListElement field is required / Missing field “itemListElement

A site path, guide path, or breadcrumb is a very powerful tool that improves user experience. Especially when your website has so many pages with a ethical hierarchy, it is difficult to reach internal pages. In addition, the breadcrumbs report also helps search engines understand your site’s internal structure. All these things together cause the SEO of your website to increase significantly. In this article, an attempt has been made to answer the important question of what is the guide path from the knowledge base of Fa Host. You were also taught how to use Google search console breadcrumbs.

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