If you are careful, people who work in the field of technical and specialized services always have a complete toolbox with them, with the help of which no unresolved issues remain. Professional SEOs also have a special and powerful toolbox that we call “SEO tools”; But what is an SEO tool?
Right-handed SEO tools are a seo and with their help we can do our job more accurately, faster and easier; Therefore, it is important to know these tools and use them in the right place. If you are SEO working or learning SEO, you should not miss a single sentence of this article! Because we are going to get acquainted with the SEO tools of the site, the tools that take us to a more professional level.
What is meant by SEO tools?
As we said earlier in the article What is SEO, SEO tools make our path smoother. With the help of these tools, we can better manage the SEO process of the site. In fact, the most important reason to use SEO tools is to be able to optimize our site for search engines more accurately, quickly and easily.
What are the benefits of using SEO tools?
The use of SEO tools is necessary and practical in several ways:
- Help develop a powerful and accurate SEO strategy
- Accurate monitoring of site SEO status (internal, external, technical, local, etc.)
- Develop the right keyword strategy
- Analyze the status of site users
- Careful review and evaluation of competitors
A variety of SEO tools
SEO tools are very diverse and differ in terms of number of services, accuracy of evaluations, type of service, whether it is paid or free, Persian language or web support, and being related to a specific area of SEO. The first and most important of these tools are Google’s tools. Google’s tools for site analysis are more reliable, and the more we use them, the better for us, because they give us more accurate results. These tools include the following:
- Search Console
- Analytics
- Keyword Planner
- Google Trends
- Tag Manager
- Google Rich Results Test
- Lighthouse
- Google Data Studio
- Google Page Speed
- Google My Business
But as we promised at the beginning of the article, we are going to get acquainted with the tools that will take us to a more professional level of SEO. These tools are many and varied, so for your better learning, you have categorized them according to the type of application. In the following, you can get acquainted with each of them.
Keyword Research Tools
But let’s go to the introduction of the first batch of SEO tools; That is, keyword research tools. As you know, keyword selection is one of the most important pillars of a successful SEO strategy. Therefore, it is very important to use accurate and valid tools for this issue. These tools include:
Google Keyword Planner
Google Keyword Planner is a keyword research tool that can help you gain useful information about your keywords and increase search volume for your SEO keyword planning. This tool uses Google’s own data and has useful features such as filtering the countries under review. Unfortunately, access to it is blocked for Iranian users, and its facilities are only possible by purchasing a Google advertising account and logging in with the IP of other countries or using VP software.
Google Trends
Through this Google tool, we can observe and examine the process of searching for different words in the Google search engine. This tool is used in keyword comparison research as well as detecting a sudden increase in search volume for various reasons and occasions. Google Trends is completely free and supports Persian web. Just go to the main page of the website, select the country you want and see the statistics of the most popular searches.
Keywordtools.io
This tool has great features that we can use for free, although we can also use the paid version of this tool by purchasing the premium version. Working with Keyword Research Keyword Tool is easy and simple, and in a short time we can get the best results from word search.
KWFinder
KWFinder is a great tool for keyword search. With the help of this tool, we can find hundreds of long tail keywords with low difficulty and high search. This tool has a user-friendly interface and very good criteria for searching for keywords. All of these features can help us improve our SEO. There is only one point; Using this tool for ten days is completely free. For long-term use, we must provide a paid version.
Internal SEO tools
The next category of SEO tools are internal SEO tools. These tools can help us effectively and efficiently in each of the internal SEO steps of the site and evaluate and monitor its status. Internal SEO tools include:
Google Tag Manager
Google Tag Manager is a free tool for managing and using marketing tags on a website or app, which is used to track and track user behavior. It is easy to work with this tool and we no longer need to know special coding and we will need less technical team and programmers. Google Tag Manager has high speed and security and has two versions, free and paid. This tool is currently active for Iranian users.
Google Rich Results Test
If you have implemented the ranking section using multi-star plugins and now you want to see if the results you get are valid for Google Rich Results, the Google Rich Snape tool is a good option. Getting a passing score on this test means that our page will automatically display a rich result in the SERP. This tool is completely free, but you must use it by changing the IP.
Structured Data Testing Tool
Be sure to add this page to your bookmark. Google’s Structured Data Testing tool is not only used to troubleshoot your structured data, it also performs a thorough analysis of competing platform data. A professional tip: You can edit the code in the tool to troubleshoot and get valid codes.
Schema Markup Generator
Using the Schema plugin is one of the best ways to increase search engine traffic. This plugin is designed to bookmark content and help us attract new users. Rich Snape or enriched content, starred content, video sketches, FAQs and articles can be done easily with this tool. This tool is sold as a professional version and also supports Persian language and web.
SERPSim
This tool helps us strategically generate page titles, tags, and meta descriptions. With this tool, we can optimize the content of our titles and snippets to maximize click-through rates and increase our organic search engine traffic for a particular keyword. This tool is free and has a simple user interface.
SEO technical tools
The subject of technical SEO and optimization of the technical infrastructure of the site is as important as other parts of SEO. Therefore, the use of accurate and professional tools is one of the duties of every SEO expert. Let’s get acquainted with these tools:
Speed Test
Site speed testing tools:
1. Page Speed Insights
The Page Speed Insights tool is a Google product based on Lighthouse, and has a very key metric called Field Data. Field data uses the metrics and data collected by Chrome User Experience Report, so we can examine how our page works according to users’ tastes. Currently, it is possible to use this tool for Iranian users.
2. Google Lighthouse
Lighthouse is an open source performance and speed monitoring tool developed by Google. This tool is the latest tool for analyzing the performance of mobile pages and PWAs, which is provided in the form of Chrome plugin. Not only does Google recommend Lighthouse as a tool to evaluate the performance of our pages, but there are speculations that Google uses similar measurements and evaluations of this tool for its ranking algorithms. So do not underestimate it!
3. GTMetrix
GTmetrix is one of the few platforms for checking the performance and speed of site pages used by professional SEOs. This tool provides important reports such as page speed, YSlow, Waterfalls as well as a visual report of the historical data of the pages under review and is completely free.
Mobile SEO
Website optimization tools for mobile and tablet:
1. Mobile-First Index Checker
The mobile version of websites is often different from the desktop version. Because Google tends to index and index mobile versions of sites, it is important that the site is designed to be responsive. There are many tools in this area, but it seems that the Mobile First Index Checker made by Zeo is the best and most complete of them, which is provided to webmasters for free.
2. Mobile-Frindly Test
A special standard tool that determines the compliance of our page with the requirements and rules compatible with Google’s mobile phone. If the page we are looking at can pass the tests of this tool successfully, Google will also evaluate that page as a compatible version with mobile phones. This is a factor in ranking web pages. If the page is introduced to mobile phones by this incompatible tool, Mobile-Friendly Test will introduce you to review items.
Google Search Console
The Search Console tool is one of the most useful free tools on Google and is literally the right arm of SEOs. It’s really hard to imagine SEO without access to Google Search Console data. Search Console is one of the most reliable information platforms on how to rank and review our website by Google and receive reliable data related to keywords.
Screaming Frog
This tool is currently one of the most popular desktop crawlers on the market. Although the free version of this tool is not as useful as the paid version, it can still be used for small projects. Most users are unaware that the free version of Screaming Frog can scan up to 500 URLs and provide very useful information.
Robots.txt Generator
This free tool is one of the Robots.txt file generation plugins and acts as a licensor for bots. When bots want to browse our site pages, they first read the Robots.txt file. This tool is essential for managing bots traffic to the site, preventing pages or files from appearing in Google search results, and managing Crawl Budget.
XML Sitemaps
One of the most important parts of a technical SEO site is the design of the site map. The XML Sitemaps tool helps us design a sitemap. This tool is completely free and easy to use.
External link building and SEO tools
The next group is tools for reviewing site link building. In this regard, there are 4 practical tools that we introduce to you:
Google Disavow Tool
This free tool is designed to eliminate negative SEO scores or toxic links, remove some defective pages and delete links or URLs of pages that we no longer need. Google has made it difficult to access the Disavow Tool because most website owners usually do not need to use it.
Ahrefs Backlink Checker
The Ahrefs platform also provides a backlink review tool that is extremely useful and practical. The free version of Backlink Checker is useful for small sites, but the paid version is great. If you are looking for backlinks with a limited budget, this tool can help you quickly review links.
MOZ Link Explorer
The Link Explorer tool is undoubtedly the largest and most accurate link indexing tool. With the help of this tool, we can perform the most accurate examinations related to DA and backlinks. The free account of this tool allows us to have ten queries per month, each containing 50 rows of data. Additionally, it adds the original link metrics to MozBar when searching the web.
SpyFU
SpyFu is another tool that has the ability to detect the amount of external linking done for a site. We can also use this feature to reach the link building status of competitors’ sites. Other great features of this tool include site comparison module, keyword history module, domain history and related keyword module. This tool has a few days of free testing, but to use its full features, we must purchase a professional account.
Analytics tools
But we come to the SEO tools that we need more than any other tool, because they guide us like a guide. These tools include:
Google Analytics
This tool is one of the most useful and important analysis tools available, which is considered as a powerful arm for SEOs, like search console. And google Analytics is a completely free and amazingly powerful tool and is fully compatible with other Google tools including Optimize, Search Console and Data Studio. The only important point is the need to use a VPN to connect to the toolbar.
Google Data Studio
And google Data Studio is a free tool with great features. With the help of this tool, we can connect to Google marketing platforms such as Google Ads, Analytics, Display & Video 360, Search Ads 360 and Search Console without any programming. This tool is used to synchronize all data and convert raw data into analyzable reports.
Local SEO tools
If you are working on sites that require local SEO, you should also be familiar with local SEO tools. These tools include:
Google My Business
Undoubtedly, Google My Business is one of the best tools in the field of local SEO that we must use, but unfortunately, it is currently a sanction for Iranian users. This free tool allows us to introduce our business, manage the information listed, and respond to user feedback.
Local Search Results Checker
One of the most difficult parts of local SEO is determining the ranking of each location; Especially when Google stubbornly wants to use the results obtained in relation to our location. The free Bright Local platform is used to check our true local rankings by providing a fast ranking tool.
MOZ Local Business Listing
The free Local Maze tool lets us see how our business is displayed on the web and in Google’s data collection databases and other large platforms for ranking local search results. This tool is useful for understanding the strengths and weaknesses of our site.
Review Checker
SEO Review Tools is a free Chrome plugin, with the help of which we can do backlinks, site ranking, link building status, competitors status, full SEO scan and check the credibility of the website.
SEO tools
There is a small but useful group of SEO tools, known as SEO tools. Widgets are usually installed as plugins on various browsers, including Chrome. See the most important and most practical of them below:
MOZ bar
Maze Bar is an interesting and useful Chrome browser extension that is unfortunately not free. But by purchasing a monthly maze account, we can see interesting information such as DA, PA and the number of internal links and backlinks of the site in real time and based on the scale of the MOZ site.
Ahrefs SEO Toolbar
Ahrefs SEO Toolbar is a free add-on for Chrome and Firefox browsers, which provides useful data about the pages of the sites we visit. Such as meta titles and descriptions, index and crawl status, headings, word count, and release and update dates.
SEO Minion
SEO Minion is a very popular plugin for the Chrome browser that is much more useful and functional than other toolbars. Some of the quick features of this tool include SEO parsing, checking broken links, checking Hreflang, SERP preview tool and a Google location simulator.
SEO Quake
SEO Quick is a tool that provides analytics based on the parameters of SEO reference websites such as Semrush. Such as PA, DA parameters, word density, or SEO errors we may have committed.
Woorank
WooRank is one of the best Chrome extensions for SEO and digital marketing, which in the shortest time and easily, reviews our site and provides us with complete information about the technical specifications of the site, that page and off page.
Ranking tracking tools
The most important thing after implementing SEO programs is tracking the site ranking and the status of the keywords. With the help of these 3 tools, we can do this in the best way:
Nightwatch Search Simulator
This Chrome plugin is a real masterpiece. With it, we can track the ranking of our keywords for our site and the competitor site in an instant. The free version supports up to 10 keywords, but for more use we can purchase a professional version account.
Ahrefs SERP Checker
The SERP Checker Ahrefs tool allows us to view instant search results from anywhere, without using proxies and IP addresses of a specific location. Using this tool requires creating a premium Ahrefs account.
KWRank
This system is a native tool to check the position of our website in Google keyword searches. This service helps us to monitor the results of keyword rankings in Google on a daily basis in the Google search results page. The results of this online tool are almost accurate and we only need to activate and purchase an account that matches the number of keywords we want.
Competitors analysis tools
As important as moving in the right direction and analyzing the status of our site, it is important to examine the status of competitors and their actions. Proper competitor analysis helps us recognize the shortcomings of our site and move closer to success more quickly. To do this, we need 3 important tools:
Similar Web
Similar Web Web Web is a tool that estimates the total number of visitors to a competitor’s website and allows us to identify the top traffic sources of competitors. These resources fall into several main categories, which include referral sites, social traffic, and top search keywords. Similar Web is a non-free tool, but some of its features can be used for free.
Wappalyzer
This amazing widget is cross-platform and installs on Windows, Linux and Mac, as well as Chrome and Firefox browsers. Wappalyzer capabilities broaden our horizons to competitors’ site technologies, including content management systems, web frameworks, e-commerce systems, server software, analytics tools, and more. This plugin has a professional version with one month of free testing.
Whatruns
This tool is also designed to identify technology and tools used on competitors’ sites. What runs is a Chrome plugin that allows us to see things like fonts, CDN platform, WordPress plugins, analytics tools, and more accurately.
WordPress SEO Tools
But we got to the bottom of the content and introduced the SEO tools of the popular content editor, namely WordPress. There are various plugins for WordPress sites that we will definitely introduce in a detailed article, but in this article, we will introduce you to the most important and key ones:
Yoast
Yoast is one of the most popular and well-known content SEO tools for WordPress sites. This plugin is non-free and to use its features, you must purchase a premium version. Features of SEO SEO include content SEO, automatic production of sitemaps, content schemas, redirects, Internal Linking Suggestion section, readability analysis, and SEO of images and multimedia files.
Rankmath
Rank Math is an updated version of the SEO block plugin that quickly became popular among SEOs after its release. This non-free plugin is designed for WordPress sites and is extremely useful. Interesting features of Rankmath include internal redirects, professional sketches, instant tracking of site rankings, a built-in advanced SEO analysis module, and tracking of keyword rankings on each page.
All in one
All in One plugin is a non-free but powerful and user-friendly plugin for SEO WordPress sites. This plugin helps us to easily make all the necessary settings to improve the site SEO. Important features of this plugin include setting titles, content SEO, content schema, automatic sitemap preparation, SEO title, meta title, and meta description. All in one can also be a good alternative to the Yoast SEO plugin.
Conclusion
Based on what we have said about SEO tools for search engines, it is time to prepare your professional toolbox. You do not need to use all of these tools. We suggest that you learn to work with Google tools in the first step. Then, among other tools, choose the ones that, in addition to being useful, are easier for you to use.
Frequently Asked Questions
- What free tools has Google introduced for SEO?
- Google Search Console
- Google Analytics
- Google Trends
- Google Tag Manager
- Google Page Speed
- What tools are there for keyword research?
- Google Keyword Planner
- Google Trends
- io
- KWFinder
- What tools are there to test site speed?
- Google Page Speed
- GMerrix
- What are the best tools for WordPress sites ?
- Yoast SEO
- Rankmath
- All in one