Saw many changes in the SEO outlook landscape. Google’s machine learning and artificial intelligence showed the most progress in this field. In the new situation, Google has focused on quality content, faster response, and simplifying the search process for the user. In 2018, SEO is all about the user experience of your site. How fast your website loads, whether it works well on mobile devices, or whether the content you create is valuable to your users will be taken into account by Google. We suggest you read our article. To get information about artificial intelligence, read what it is.
Preference with mobile devices
Last year, Google introduced an index for mobile devices that it will use in 2018. Instead of ranking websites based on the desktop version, Google uses the mobile version of websites for ranking. This means that website owners this time should focus on the user experience of the website on mobile devices to keep up with the new changes.
With these changes, the face of the search results will change completely.
Website owners can check the compatibility of their website with mobile devices using this Google tool . Aside from making sure that Google’s requirements are met, focusing on website visitors on mobile devices instead of desktop systems can help you figure out a way for your website to improve.
To improve the website for mobile devices, you can follow the following:
- Focus on reducing website load time and simplifying code and removing unnecessary code
- You can use Google’s AMP platform to design pages to increase website loading speed
- Make sure that the user experience of the website on mobile devices is very easy
- Eliminate popups from your website and adopt new ways to register and receive email visitors.
In addition to optimizing the website for small screen sizes, smart website owners should focus more on Google’s mobile-friendly features so that search results are better accessible on small screens.
Increased competition for search rankings
Google is making changes to use new features to reduce the amount of time it takes users to find what they’re looking for. In years past, there were consistently 10 items on the first page of search results, but now Vacancies for websites have decreased.
This means that you are going to be competing with more websites for fewer positions, and you need to consider how you can change the search engine results to drive more traffic to your site.
Therefore, content writers should be more creative in choosing keywords and look for more detailed information about keywords so that they can use more appropriate words in their content and help optimize the website. In the first step, you can consider the following:
- Identify other search features on the results pages for the keywords you want to target
- Plan to target other search attributes
- Consider using videos, audios and other multimedia files to complete the existing content
Website owners who want to produce SEO-targeted content should consider investing in SEO tools to help them in 2018 as search result features increase.
Content quality is more important than content quantity
Google has implemented many changes in its search algorithm, such as the Fred algorithm, which focuses on removing low-quality websites from the search results. Many sites that have sacrificed content and user interface for advertising revenue have experienced a significant drop in traffic in the new year.
Quality content has been noticed since 2017 and the focus will be more on that.
Quality content is focused on creating value for users, instead of manipulating users to visit or creating content that does not contribute to user response. While there is no specific definition for quality content, SEO outlook experts recommend using posts that are longer and richer and serve as authoritative sources for visitors.
Importance of SSL in 2018
If you haven’t taken steps to encrypt the information that is sent between your site and users, now is the time. Since 2017, Chrome and Firefox browsers display an “unsecured website” message in new updates for websites that do not have SSL.
If you haven’t fixed the website security issues yet, you are behind the curve.
Although SSL certificates have little impact on rankings, they have an indirect impact on SEO outlook.
When users come across an insecure website after clicking on the website in the search results, you will definitely see a drop in traffic and the same amount of ranking reduction after a short time. Therefore, use SSL as soon as possible.
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How to manage SEO outlook in 2018
With the changes announced regarding prioritizing mobile-friendly websites in 2018 and content quality, website owners should focus on a few things:
- Make sure their website looks flawless on mobile devices of all screen sizes.
- Remove pop up for users who use mobile to load the website.
- Focus on a diversified SEO outlook strategy that goes beyond traditional search rankings
- Turning the website into an essential information and question-and-answer center
- Installing security features on the website