Creators Of Short Videos (Reels) On Instagram And Facebook Will Soon Lose One Of The Ways To Make Money On These Platforms.

Meta is removing the ability to play Reels, which was a way for content creators to earn money if they reached a certain amount of views on their videos.

This change, reported by Business Insider, will affect Facebook and Instagram, content creators. According to Business Insider, the company isn’t offering any new plans for Reels video views or other renewal options but will continue existing commitments for the next 30 days.

“We’re testing the development of monetization of streaming Reels on Instagram and Facebook, and we’re focused on a set of solutions to help monetize creators to achieve consistent revenue streams,” Meta spokesperson Paige Cohen told The Verge in an email. We will look for ways to implement the program more specifically, for example, in potential new markets.

The Reels streaming monetization system has had its ups and downs since Meta launched it in 2021 to compete with TikTok. At first, builders faced huge payment costs, sometimes tens of thousands of dollars. But during 2022, some developers reported a decrease in the price of payments and complex processes to monetize the feature.

Cohen noted that creators can still make money through subscriptions and partnerships with brands. This monetization process was part of Meta’s dedicated two-year funding for developers until 2022 of $1 billion.

Other monetization trends in other companies have also gradually stopped.

 In 2020, when Snapchat announced a $1 million daily reward for trending content on Tik Tok using the Spotlight feature, many creators flocked to it.

This amount was gradually reduced throughout 2022, and other monetization methods were introduced, such as subscription monetization from advertisements. YouTube initially offered cash payments to encourage creators to create content on its TikTok simulator, Shorts, but last fall announced a move to a subscription monetization model.

Direct monetization of platforms has always been problematic, with some creators reporting little revenue, even for highly viewed videos. The company recently announced that further funding would only be allocated to creators producing videos longer than one minute. Other companies, such as TikTok, are recouping creators’ funds and offering new types of content.