Professional SEO training is necessary to achieve SEO goals. Blogging is one of the processes that we can use during professional SEO training. Blog SEO is based on site structure, website content optimization, HTML codes, etc. For blog SEO, actions such as plugin installation, site optimization, internal linking, optimization of SEO user experience factors, etc., should be done. In the following, we will learn about blogging and how to advance SEO goals through it.
Professional SEO training and finding keywords
Professional SEO training teaches us that we should write every content and blog we write based on a keyword. If you have too many keywords, you will confuse Google. It makes Google unable to show your educational post when the user searches. If you only work on one word, Google will understand the general topic of your article. If you are looking to start your blog section, it is recommended that you first check the keywords you want. We suggest finding a few key phrases to rank at the beginning of your work and asking for a position based on them. For example, if you want to be shown in the top Google results with the phrase “Adidas blue shirt,” it will result sooner than with the words “shirt” or “blue shirt.”
But maybe you are wondering how to find keywords. There are different solutions to finding the right keywords. One of the best ways is to use Google. When you enter the keyword in the search section, other keywords will be displayed at the end of the list. There are other tools that you can use to find keywords.
Writing posts and articles
After you have found the right phrases and keywords for your business and field of activity, you should start writing posts and articles based on keywords. In the past, posts and content were filled with repeating keywords, but nowadays, with the advancement of Google’s algorithms, keywords and phrases should be placed in the text in a standard way.
Checking the appropriate positions of keywords
1. Site title
2. Title tag
3. Introduction
4. Conclusion
5. Heading tags
6. Alt images
7. In a standard way and without unnecessary repetition of cancellations within the text
If your site is built using WordPress, you can use SEO plugins to optimize the content you publish on the site. One of the best plugins you can use is the Yoast SEO plugin. This plugin will tell you in which of the above cases the presence of the keyword is required and in which section it is used more than allowed. Professional SEO training has been developed for using Yoast SEO, and in this training, you will learn to write descriptions, meta, titles, etc., for SEO. Professional SEO training will also teach you how to make a sitemap. A sitemap makes it easy for search engines to find your site’s posts and pages.
This section also reviews the crawl management by indexing and re-indexing, which we discussed in the advanced SEO training article and the explanation of Wix‘s advanced SEO meta tags. Checking the site’s speed is also very important; image compression will help us in this section. Placing a blog in a subfolder is also very effective in ranking your content.
Rich snippet and proper URL
Professional SEO training, one of the concerns of SEO professionals, also includes Rich Snippet training. FAQ is one of the types of snippets. Instructions, rankings, events, etc., are also included in this category. Using Rich Snippet will make Google place your website in the right places, and you can get high clicks. Installing the Schema plugin can help you a lot at this stage. The Schema plugin causes frequently asked questions to be displayed at the bottom of the blue link on your site.
Using the right URLs also greatly impacts getting the right position on the first pages of Google. Research and experience have proven that the shorter the URLs, the better your ranking in Google. When writing URLs, you must be careful to use keywords in writing URLs. Also, some WordPress plugins will help you to shorten URLs. Sometimes it is seen that the date is also mentioned in the URLs. In this case, the URL must be shortened to be SEO.
Your meta descriptions are also very important. Meta descriptions increase the click rate if they are written properly. If you do not enter the meta description, its replacement text will be selected by Google from within your text.
Professional SEO training and link building and sitemap
Another thing we discussed for professional SEO training is link building. You must do the link-building process when you publish a new article in the blog section. You should give five links to the site’s old content from the text you just published. When doing this, choosing the right anchor text can describe your post.
Another option mentioned in professional SEO training to get a good ranking in Google is to create and launch a sitemap. Google bots crawl your site articles easily. But you will need a sitemap to be able to introduce all parts of your site to Google. If you use WordPress, you can use plugins such as Yoast to create a sitemap.
Checking the search console
Search Console is one of the important SEO tools launched by Google. It is desirable to examine the search console in professional SEO training. The performance report provides you with a complete report about all the keywords. Through the search console and the coverage section, you can check how many of your pages are in the top ranks of Google.
To use the features and facilities of the search console, we must first enter the address of our site in the search console. After registering your site address in the search console, you must authenticate and prove to Google that you are the site’s owner. You can also assign other owners to your website so that they can access the site’s search console. Note that you must also register the sitemap in the search console.