Increasing the conversion rate in branding, attracting customers, and sales in various businesses creates a huge transformation. Marketing experts believe that in order to achieve success in various businesses, you should define a set of key indicators for yourself. These indicators must be continuously evaluated to know the situation and conditions of attracting customers and sales. Conversion rate is one of the most important indicators to check the growth or decline of different businesses. If you check the marketing research, you will understand whether your business is going up or down.
Definition of conversion rate
Increasing the conversion rate will improve your business and attract more customers, but do you know what the conversion rate is? The set of actions that a user takes after clicking on links, digital items, and display ads is called a conversion rate. The actions required for audience interaction with different businesses are determined by marketing strategy.
Effective marketing strategies in increasing conversion rates
If you receive business advice, you will learn about marketing strategies. These strategies include the following actions:
- Click on the second link
- Download valuable content such as white papers on sale
- Sign up to receive special retail offers
Increasing the conversion rate also leads to the success of online advertising campaigns. If you intend to develop your business using digital marketing, you will need professional sales advice. Pursuing and reviewing this measure will improve marketing strategies and improve content marketing in your business.
What does it mean to increase the conversion rate in the world of marketing?
Increasing the conversion rate in the world of digital marketing refers to the moment the user reacts to your call. The most important reactions that users may have to your call to action may include the following:
- Opening emails sent by different businesses
- Complete the registration form on the website
- Sign up to receive a gift
- Buy your product
Benefits of increasing conversion rates
Increasing the conversion rate makes people become permanent customers. This is why it is always recommended to make your marketing efforts and content as engaging as possible. Conversion rate measures the number of users who have visited your website. An increase in conversion rate means a significant impact of your published content on your website.
The importance of site conversion rate optimization
To determine the effectiveness of marketing efforts in different businesses, we must determine the number of people who have responded to these efforts. The conversion rate actually compares the number of customer responses and the total number of contacts. This is the reason why it can be claimed that one of the most useful and accurate measures to measure the effectiveness of the desired marketing strategy is the conversion rate.
How to calculate the conversion rate
To calculate the conversion rate, you only need to specify the number of people who interacted with your content. In the next step, it should be determined how many people have performed the activity you are looking for. Now, the number of converted people will be divided by the total number of users, and finally, the result of the division will be multiplied by 100.
What factors affect the conversion rate?
In this section, we are going to examine the factors that are effective in increasing the conversion rate:
- One of the most important factors in increasing the conversion rate is the call to action. A call to action is a button that can be seen in most advertisements, web pages, and campaigns. Visitors to your site can click this button. These buttons often have text that encourages you to click them.
- Graphic appearance can be mentioned among other factors affecting the conversion rate. The graphic appearance of your website should be unique, relevant, attractive, and placed in the right place.
- User experience is also another factor affecting this rate. Take a look at your website to see if visitors can easily find what they want on your site. If you have a store website, it should be easy and convenient for customers to go through the shopping process. Your website should be designed in such a way that things like navigation, search, registration, contact information, and payment are available to visitors.
- Trust building also has a significant impact on this rate. Your website visitors should feel safe and trust your site as an authentic site.
- If you want to know how to increase the conversion rate, you must remember that you will achieve this goal by producing quality content. Text, product pages, articles, training videos, and images must be absolutely attractive to the audience.
- Social approval is also effective at this rate. Your site should be designed in such a way that the user has the ability to trust you to provide his email or buy from your site. In general, the principles of trust building should be implemented well in website design.
How to increase website conversion rate
There are many ways to increase the conversion rate, and they help you achieve the desired results at a high speed. Among these solutions, the following can be mentioned:
Solutions to increase the conversion rate
- By using high-quality video and photos, you will be able to increase the conversion rate. The more high-quality video and image elements are used, the more attracted the audience will be. This will ultimately make customers trust the products.
- Another way to increase the conversion rate is to increase the speed of the site. The best and most beautiful site in the world will not be able to attract users if the speed is slow. If the pages of a website do not load, you will lose 40% of your visitors.
- If you use the correct and attractive call to action in different places on the site, you will be able to increase your conversion rate.
- In order to create a sense of trust in new audiences, you should use the confirmation and positive comments of previous buyers.
- Optimizing the user experience of the site on the relevant pages is of particular importance. Achieving what the user wants at a high speed makes him become a permanent customer.
- Quick search feature
- There are different payment methods
- Responsive website design
- Permanent support
- Constantly updating the site
- Trust building
- Special offers and discount codes
Practical tools to check and optimize website conversion rate
There are many tools to check and optimize the conversion rate. All these tools are not accessible, or you may need to purchase a premium account to use them continuously. Keep in mind that it is not a good idea to ignore the increase in conversion rate.
The most important tools for increasing conversion rates
Among the most important practical tools for checking and optimizing the conversion rate the following can be mentioned:
- Google Analytics
- Similar Web
- GTMetrix
- Optimizely
- Hotjar
How to increase the mobile conversion rate?
Increasing the mobile conversion rate is possible using different methods, among which the following can be mentioned:
- Improve web page loading speed
- Improve user experience
- Use of new technologies
- Improve website or application design
- Use A/B testing
Final word
If you are planning to introduce home appliances with your brand in cyberspace but you have not been able to succeed, it is better to look to increase the average conversion rate of your website. If you know what SEO is, you will understand that by optimizing the conversion rate, you will be able to increase the number of your customers.
SEO optimization and keyword research are of particular importance in the world of digital marketing. If the price and quality of content production are equally important for introducing your brand, you can entrust your content production order to professional collections. Professional experts are well acquainted with the duties of a digital marketing consultant, so you can get digital marketing advice by contacting the experts of these collections. The cost of a digital marketing consultant is affordable in these collections, and sometimes, you can get free digital marketing consulting if needed.