A competitor backlink check is the first step to choosing a linking strategy and achieving a better ranking in search engines. Finding backlinks to competing sites is a good way to attract the audience’s attention. Of course, ordering content production will not be ineffective in having quality content and ultimately increasing the ranking. In other words, by knowing the weaknesses and strengths of the competitors, it is possible to reach the first position in the Google search results (Search Engine Results Pages) and make the web pages accessible to the target audience. Backlink analysis allows SEOs to exchange links to reputable sites related to competing web pages’ content.
Exchanging similar links with competing sites is very important to increase the credibility of advertising campaigns and attract potential customers. For this, you must first find competing sites. The first five sites on the results page are considered competitors by searching for keywords in Google. Now that you know your competitors, you can use SEO tools like Majestic to evaluate their backlinks, keywords, visitor traffic, etc. When analyzing competitor web pages, note why they are on the first page of Google. Finally, look for reputable sites and referrers to exchange links. This technique can drive your target audience to your content.
What is a backlink?
Any link with an address to your site and other sites is called a backlink. Since other sites may also link to your site, you can have backlinks in addition to backlinking. This tool is one of the most valuable components in optimizing information for search engines.
Search engines have designed their algorithms so that the best and most reliable articles and websites are displayed in searches made by people. In addition to helping to improve the status of your site and improve the ranking, backlinks make your site and brand gain more credibility.
Suppose the articles on your site are such that you have all kinds of backlinks from other pages. In that case, the Google search engine will realize the high value of your site and the articles you have used in it. If the subject is searched, The ones you have on your website will show your website among the top results. Backlinks can be textual and graphical and placed in different parts of the site.
Types of backlinks and their relative value
Links generally come in two main categories, which are:
- Internal link
- External backlink
Internal links in a website give the user and the search engine the ability to move easily between the site pages and make it much easier for the person and the search engine to access all the pages. External links or backlinks point from your site to other sites or from other sites to your site.
Correct use of backlinks can have a very significant effect on improving your site’s ranking. External backlinks are divided into two main parts: unfollow and dofollow. Dofollow links connect the pages of the site to external sites, and the search engine also follows the path when dealing with these links. A very important point regarding this link is its limited use because many of these links can harm your site’s ranking.
In all types of backlinks, the nofollow backlink tells the search engine not to follow the link because you do not approve the page that is linked to it, and you have linked to it only as an introduction. A very important point in the types of backlinks is the credibility of the article and the page to which the backlink is given. If the page you are backlinking to is invalid or does not follow SEO rules, it will hurt your site.
Why is it important to use backlinks on the site?
As we mentioned, the types of backlinks are one of the most important components in the digital marketing space. Backlinks directly impact a site’s credibility, popularity, ability to communicate, and a website’s strength. That is why it is important to address this issue to have a good site with a better Google ranking.
Search engines are designed to check many parameters after entering a website. One of these parameters is the internal and external links of the site. In the eyes of search engines, the types of backlinks and the type of backlinks used indicate the importance and structure of a good site.
The best backlink analyzer of competitors’ sites
Majestic is the best analyzer for checking the backlinks of competitors’ sites. The Majestic site will be the right option if you are looking for links with high returns. When checking for backlinks from competing sites, it’s best to ignore spammy forum comments and blogs and use SEO tools like Majestic. This site has three types of offers for buying monthly or annual subscriptions.
The first proposal (Majestic Lite) is for users who want to use its set of tools in a limited and non-automatic way. The second proposal (API Majestic) provides automatic access to this site’s facilities API. Its third plan is called (Majestic Pro) and has more advanced and unique features. All Majestic subscriptions generally have online support and a 7-day money-back guarantee.
What is Majestic?
Majestic is a very useful web-based tool for search engine optimization (SEO). This online tool is specially used to evaluate the backlinks of sites. Majestic does not need to be downloaded. Only its extension should be installed on the browser. Most SEO experts recommend this tool to implement link-building strategies. Although Majestic does not provide site optimization services, it is useful to know about site links and domain details. This tool can find top links in any field based on topic, quality, language, and other criteria and compare their details.
Advantages of using Majestic
Majestic allows SEOs to check the quality and credibility of sites before any link exchange. The Citation Flow option predicts the impact of backlinks from a specific site. Citation Flow is a score given to a site in terms of the number of backlinks, and in this way, its effectiveness can be predicted to attract the target audience. The Topical trust Flow option determines the overall score of a site and the trustworthiness of web pages.
Also, this option shows the relevance of a web page with keywords. In Majestic, it is possible to check 9 trillion unique URLs. People can view a complete report of competitor sites’ URLs with just a few clicks. With Majestic, SEOs can understand how competing sites manage their visitor traffic and which links are most important. By viewing the content of the most visited URLs on the competitor’s site, you can find popular keywords to create similar content.
The reason for Majestic’s superiority
Checking competitors’ site backlinks with Majestic is one of the most effective SEO techniques for placing web pages in search engine results (SERP). For this purpose, you should find the types, number, and quality of backlinks of competing sites. By evaluating backlinks, new goals and strategies can be designed to improve the site’s SEO. Using reliable and high-quality links in the content will put the web pages in the top positions of the search results. Google and other search engines recognize backlinks as the credibility of a piece of content. The more links web pages have, the better they rank in search results.
This web tool provides detailed reports and information to its users about the results of link-building strategies. In addition, SEO experts use this tool to fix broken links. Magnificent displays the basic information of the web pages, the link exchange between different sites, the linking within site, and the details in the form of a list. In this way, you can also find keywords related to a specific topic and evaluate other sites in terms of keywords and type of content. Majestic has an automatic system or the so-called crawler (Majestic’s link crawler) to identify and check backlinks on web pages.
Majestic features for link building
For example, this tool shows online the number of backlinks and other related topics of competing sites. With just one click, you can see the performance of competing web pages in terms of linking. Majestic provides a wide range of features to users. So that people can filter and save a complete report of competitor links. In addition to what has been said, Majestic is also very useful for maintaining and modifying links.
How to check competitors’ site backlinks with Majestic
In checking competitors’ sites’ backlinks, the links’ position in each article should be considered. Some links should be placed at the top of the page titles, and others should be at the bottom of the page’s last line of text. With the Visibility Flow option, SEOs can find the right links on the most visited pages and check their position in the text. By selecting the Go To URL option, the competitor’s site links will open in a new window, and the Add To Bucket option will bookmark these links as a list.
Majestic has two types of link evaluation methods. The Historic version is updated monthly, and the Fresh version checks backlink details daily. Both evaluation methods provide users with a complete report of the backlinks of competitors’ sites. Getting started with majestic is very easy. First, you must create a user account on this site and then connect your Google Search Console account to it. Install Majestic Extension on browsers such as Firefox or Chrome, and then you can check the backlinks of competitors’ sites to increase the SEO of your content.