Is a logo only necessary for online businesses? What is the role of logo in business? These important questions must have come to your mind by now. As you know, logos are known as identity cards in different brands, and their use gives your business a lot of credibility. In general, logo design is not necessary for business, but it is one of the most important conditions for business success. That is, no one will force you to consider a special logo for your business, but if you design a special logo, you can hope for the development of your business.
What is a logo?
A logo is a graphic sign that may be designed as a symbol, text, or a combination of both. In fact, if we want to say it in a simple way, the logo is one of the basic parts of every brand and every marketing plan, and it can be said that it is one of the most basic parts of every business.
Logos should be very expressive. If your logo is engraved in the audience’s mind, if your logo is simple and at the first glance of the audience, Remember your brand quickly. In the foreign examples, the logo of the Nike brand by Carolyn Davidson, and in the Iranian example, the logo of the Saipa company by Morteza Mamiz can be among the simplest and most expressive logos. A logo is one of the best types of logos that can greatly help to influence your brand in the minds of the audience.
At first, the Nike logo was in the form of a text using the letters BRS, the abbreviation of Blue Ribbon Sports, which later changed into a combined logo, i.e., a logo and a logotype, and years later, a 27-year-old reporter and journalist changed his field of study. It made a huge change to the graphics in Nike and changed the Nike logo from a hybrid logo to a logo. Since that year, the Nike logo has remained the same, and the Nike logo has been placed in all Nike stores and on the products of this brand as its ID card and identity all over the world.
The need to have a logo
The importance of the logo is more because we know the brand name through it, and through that logo, we can associate the brand name in our minds. We also consider that a product without a logo will definitely disappear; that is, a real brand cannot exist without a logo.
As mentioned, logos play an important role in identifying businesses and can even show the brand’s commitment to customers. For example, when you see the logo of the Pepsi or Nike brands, all the feelings you have about these brands are transferred to you.
Another important thing is that a professional logo can play a role in differentiating between two brands in the same product class with its different colors and graphic designs.
On the other hand, a professional logo has many advantages; for example, when you see that logo, sparks will be created in your mind about that brand, which will evoke the quality and efficiency of that brand, and this means that you cannot do without a strong logo. Announce your identity to your customers; logos are powerful symbols that can easily be remembered, and for a business, having a logo that has a professional and strong design creates a sense of trust in customers. And this will attract more potential customers to you.
Do small businesses also need a logo and branding?
Is a logo only necessary for online businesses? No, logo design can be done for all businesses. Of course, this does not mean that logo design is mandatory in different businesses. This means that if you don’t have a logo, you can’t get the necessary permits for physical or online stores. It is necessary to know that having a unique logo can be recognized as an important condition in the development of your business. You might think that your small business doesn’t need a logo design, but that’s completely wrong. No matter how small your business is, having a logo can achieve significant success.
The online or in-person business logo shows the credibility, value, and identity of your collection. When your small or large business has a special logo, it is easier for customers to trust your brand. Having a good and professional logo can differentiate you from your competitors. In addition, these days, the eyes of most customers are on the brand or logo of the products. Suppose you are looking to buy a cologne. Would you rather try a nameless brand or a brand you’ve already tried and been satisfied with? Obviously, your answer is the second option. Having a logo will increase customer loyalty and retention.
When the customer trusts your collection, seeing your logo on the product will encourage him to buy it. So don’t think about how big or small your business is. Even if your business is unknown and small, logo registration can be considered the first and most important step in its development.
Examining several important reasons for the importance of a logo for a face-to-face or online business
Is a logo only necessary for online businesses? So far, we have said that if you intend to progress and succeed in your business, designing a suitable logo is necessary. Now, you might be thinking about how a logo can attract an audience and improve your business. In this part of the content, we try to explain the most important reasons for the importance of logos in businesses.
Preventing copyright: One of the most important reasons for registering a commercial logo in businesses is to prevent content from being copyrighted by other competitors. This issue is especially visible in store sites. By placing the logo of the collection on your products, you can reduce the risk of copyright to the minimum possible level.
Gaining customer trust: Having a suitable logo can help you gain customer trust. The customer prefers to buy the desired product from a reliable, well-known and reliable store. Therefore, having a logo can help you gain customer trust and satisfaction.
Registering the brand in the customer’s mind: To check this reason, let us give you an example. Probably all of you have used the word Rica many times instead of different brands of dishwashing liquid. Rika is an old brand that has had a unique logo and emblem for a long time. For this reason, it has been registered in the audience’s mind with this sign. So, if you have a good and memorable logo, your brand can be registered in the mind of the customer for a long time.
Promotion of advertising work: Another reason for designing a logo for the business is the promotion of advertising. If you have a special and unique logo, you can use it in promotional teasers, business cards, promotional images videos, etc. Therefore, having a logo can improve your advertising efforts.
Is a logo only necessary for online businesses, or is it also necessary for brick-and-mortar businesses?
Is a logo only necessary for online businesses? No, brick-and-mortar businesses can benefit from a logo just as much as online businesses. In fact, having a professional logo is even more important for face-to-face businesses than for online businesses. Financial and credit institutions, tax consulting companies, educational consulting groups, sports clubs, etc., which operate face-to-face, need credit and trust first of all. The first step to achieving this trust and credibility is to design a special and unique logo.
If you have a creative design, your online business logo can differentiate you from other competitors. Therefore, it is very important to pay attention to the principles of logo design in large face-to-face businesses. Therefore, to design a logo in virtual or face-to-face businesses, you should refer to reliable collections.
Summary and summary of the article
In this article, we answered the important question of whether a logo is only necessary for online businesses. We have explained that logo design is not mandatory for different businesses, but it is necessary for progress. That is, if you intend to progress in your work, it is better to design a special logo for yourself. In the rest of the article, we tried to explain the reasons for the importance of creating a logo in different businesses. According to the article, increasing audience attraction, customer retention, and the credibility of the collection are known as the most important reasons for using logos in businesses.
In the rest of the article, we discussed the question of whether a logo is necessary only for online businesses and explained that logo design is equally important for face-to-face businesses.