Indexing the podcast seems a bit hard and complicated. If you know a little about the nature of podcasts, you know very well what a long and expensive process it is to produce them, publish them, and then try to get them seen by the audience. Therefore, we suggest you read this article first before making any decision.
To keep up with today’s technology and to be able to make an effective and active income with it, you should know that podcasts have gained a lot of attention in the last ten years. During this time, they have traveled the path of their growth. Considering their position, they can help business owners, podcasters, and people interested in this area earn through them.
What does podcast mean?
Podcasts can be stored on all digital devices today. Then he listened to them at any hour and in any situation. Unlike radio programs, podcasts don’t just play at a specific time. Rather, it is choosing the time of their broadcast with the audience.
Devices supporting audio playback (such as mobile phones and tablets) are suitable for playing and listening to podcasts. This method of producing audio content has met with public favor. Most people prefer to listen to podcasts instead of reading articles or watching long movies.
Podcasts come in many different sizes and types. A podcast can last 10 minutes or 30 minutes. You can make a video podcast or an audiobook podcast. But before that, you should know how to make a podcast, how to publish it, and how to promote it.
Create your podcast!
How to produce a podcast? How can you make your podcast and get it indexed in Google results? This is a very important question that we will briefly answer here. First, you should look for the right equipment, such as microphones and headphones.
Good equipment will help you get better output from the work result. Then you need to edit your podcast file with suitable software. Audacity is one of the best software available for free. Then you need to upload your podcast audio file to a server.
All kinds of podcasts
There are different types of podcasts. This issue has made many people willing to listen to podcasts. Various podcasts can be received through many audio and video streaming platforms.
- Audio podcasts: These types of podcasts are published as audio content only.
- Video podcasts: These types of podcasts also have images. They are usually uploaded to media such as YouTube.
- Live Podcasts These podcasts are broadcast to listeners directly while being recorded (like radio). They are usually broadcasted live because of an important event.
- Audiobook: These types of podcasts, as their name suggests, are obtained by reading a specific book. Therefore, there is no need to prepare the text before recording this type of podcast.
Where to publish your audio content?
Where to publish the podcast? One step that leads to podcast indexing in search engines is publishing the podcast on a suitable platform. When you can publish your desired podcast on well-known and popular hosts, the probability that more new audiences will see your podcast is very high. These hosts include the following.
- Spotify
- RSS
- iTunes
- iHeart
- SoundCloud
- Audioboom.com
- Libsyn
- CastBox
- Google Podcasts
- TuneIn
- Radio Public
- Stitcher Radio
- Deezer
Podcast hosting services like Audioboom and Libsyn allow you to share your podcast on other services and social networks as soon as you upload it. Many podcast uploading and streaming services are free, and others are paid. If you have enough funds, you can share them on paid servers.
How effective is podcast SEO?
Text SEO for indexing in Google is easier than podcast SEO for podcast indexing in Google. Therefore, nowadays, most people focus more on text than audio or video content. But this does not mean you should ignore podcast production and its chances of being seen. Although today podcasts are only available to be heard through certain programs, they allow you to communicate directly with your audience.
Podcast indexing is possible thanks to SEO. It would help if you used keywords for this purpose. Don’t upload your podcast without at least one or two paragraphs of description and keywords. Therefore, writing relevant information and descriptions under the podcast and in its title will help more audiences find and listen to your podcast.
Podcast optimization tips
Producing a professional podcast depends on several things. YouTube is a platform that allows us to index video podcasts or image-based podcasts. This popular platform is considered a suitable platform for publishing podcasts. In addition to publishing your podcast in audio form on the platforms we mentioned a little above, you can also publish them as a video podcast on YouTube.
In this case, the probability of your podcast being indexed will increase. If you know someone good at making videos or converting audio podcasts to video podcasts, you can use them. You must create a separate page for your audio content to get your podcast indexed on your website.
Be sure to include the keyword related to the topic of your podcast in the URL. Search engines can more easily understand the text and content of your podcast. To increase the probability of your podcast being indexed, pay attention to the podcast, the website page loading speed, the images you use, sharing it on social networks, and the internal linking of the podcast-related pages on your website.
Conclusion
Usually, starting a podcast and getting the podcast indexed on search engines like Google or search engines related to podcast publishing applications is a bit complicated.