The site’s design is one of the most important things you should pay attention to in the stages of building a website. There are many factors involved in making a website look great. Today’s user is very smart. For example, if the website has an old look or the graphic elements are not rendered correctly, the user will not feel good about our being on your page. The good feeling of the user becomes important when we know that his long-term presence on the website, reading articles, and buying or using services require a positive user experience. A positive user experience makes the user want to return to the site again. An important part of a positive user experience depends on the site’s basic design.
The importance of website design
It is very important to know the principles of website design. If the website’s appearance does not have the necessary beauty and order, the user will not show the desire to use the website. Now the question arises, why is the design of the site important? The appearance of the site is the first thing that the user sees. The initial impression can be the cornerstone of the rest of the communication. Users like to judge and compare. If the website looks good in their eyes at first glance, your work will be easier in stages such as building trust, buying, and returning customers. Note that your website is not the only choice of users. So, don’t let your audience be removed from the competition because of the bad design of the site.
Experience has proven that audiences spend more time on regular pages with a good appearance. The more time a user spends on your website, the better. The long-term presence of the user means that it will take more time to get to know your business, and eventually, it will be possible to buy or use the services provided on the website. Also, in Google’s opinion, websites where the audience spends more time scrolling, are more useful. For this reason, a better rank is given to such websites.
Important items in the design of the site
The design of the website includes different steps. In the following, we will discuss some of the most important points you should pay attention to in the design of the website. We have prepared a website design checklist for you that you can use to design your website.
Image optimization
Optimizing images is very important in the design of the website. Note that optimization does not only mean reducing the size of images. Rather, it is necessary to meet the expectations of today’s audience. Some programs can deliver images in smaller volumes while maintaining quality.
Site Layout
In the principles of the visual design of the site, you should never forget the layout of the site. Your website must have a basic layout so the user can reach the purpose that brought him to the site as quickly as possible. For example, it is important that the search box is located at the top of the page and in the user’s direct view.
Being user-friendly
One of the most important principles of website design is the website’s user-friendliness. A user-friendly website is a page that looks professional in the eyes of the user. The user prefers pages that are easy to navigate. In fact, user-friendliness is directly related to the page’s simplicity.
This means that users can easily find the content, product, or information they want. Note that as a webmaster or site designer, it is necessary to have an investment vision for the user. It means to force the user to come back and use the services or buy the products by considering different elements.
Even disabled users are considered in professional designs. For the website to be user-friendly, you need to pay special attention to the content you upload, forms, responsiveness, etc.
Availability
What is the importance of accessibility in the design of the website? What does accessibility mean? Availability can also mean being by the user’s expectations. Note that today’s users are very smart, and their expectations are higher than in previous years. So, appearing to their expectations or above is not an easy task.
Availability is a qualitative and measurable component. The ratio of website availability time to the total time is called uptime and is displayed as a percentage. If the uptime of the website is 99.9%, it can be said that its availability is acceptable. If the site is down and out of reach for one hour a year, its uptime reaches 99.99%.
Keep in mind that having 100% uptime is almost an unattainable goal for many websites. Even big companies like Google do not have 100% uptime. Google uptime has dropped from 100 to 99.999% due to 6 minutes of downtime per year. Of course, the website’s loading does not mean it is available. From the point of view of users, a website that does not function properly is unavailable. To check the availability or not of the website from the users’ point of view, you can measure the interaction rate of users or Transaction Monitoring.
The effect of choosing the right font on the appearance of the site
The right font will have a great impact on the appearance of the site. Since users mostly communicate with the website through reading and textual content, it is necessary to choose a suitable font and typeface. Note that it is not desirable to use multiple fonts on the website.
Sometimes the best choice is the simplest choice. Of course, boldness and innovation in font selection may sometimes be attractive to the audience. It will be a suitable font for your website that you can use on all platforms, programs, and even the website logo. The complexity of the font size in long texts makes the user tired. Paying attention to the type of business and the mood of the website is very important in choosing the right font.
Last word
In the article “Important Principles in Designing the Appearance of the Website,” an attempt was made to address the issues that make the appearance of the website look authentic and beautiful in the eyes of the user. The website is the most important pillar of digital marketing. Small mistakes can cause great damage to the reputation of businesses.