Organic SEO keyword research provides access to organic keywords. Organic keywords make it possible for audiences to find websites without clicking on ads and benefit from them.
Unlike paid keywords that are purchased by digital marketers, organic keywords are not purchased. Organic keywords are also used in keyword research for social media. This article, “How to research organic SEO keywords,” has been taught to you, dear ones.
What is the concept of organic SEO?
What is the concept of organic SEO? User visits to the website are the most important pillar by which Google gives credit to your site. The importance of this issue increases when you own a business site Because in this case, your customers are your visitors.
Implementing organic SEO cannot guarantee that your brand will become a well-known brand. However, if you want your website to have a better position on the search engine results page, Organic SEO will definitely increase your website traffic and lead to more sales.
If this is the result you are looking for, stay with us until the end of this article to check together what the concept of organic SEO is. And what are the steps to do it?
As you know, SEO is the process by which the site in question is optimized and promoted to higher Google rankings. This is one of the new ways to help with digital marketing.
Organic SEO is the same as white hat SEO, which includes all the activities that are carried out with the aim of improving SEO in a natural and real way. This method is one of the main methods of expanding Internet businesses.
The importance of organic SEO
SEO includes various techniques. To carry out this process, it is very important to choose a real and committed professional. Some activists in this field can increase your site’s rank for a short time by using techniques and bypassing Google’s algorithms. This issue has the opposite result in the long term and causes your site to be penalized by Google.
Therefore, choosing a basic strategy in the SEO process is important and necessary. The concept of organic SEO is the process that shows how to optimize the site and get real visitors.
The advantage of organic SEO
Organic SEO has many advantages. If we want to mention it briefly, the most important advantage of organic SEO is increasing the possibility of improving the position of the site to the first links on the first page of Google. In addition to this, organic SEO ensures the longevity of good Google results.
Organic keywords and SEO
Organic SEO keyword research in the digital marketing space is a type of digital marketing channel. Websites use organic keywords (main and relevant) to increase focus on their content and page.
On the other hand, it becomes easier for Google’s audience to understand the contents of the website. By optimizing organic keywords, organic website traffic will increase. Organic SEO keyword research has made it possible to identify audience expectations from the website, ownership, and page functionality.
Google search engine matches the target audience with the right page. The right pages always rank high and are displayed at the top of the audience’s search results. For this reason, the keyword research process is important. The next step is to use keywords in the production of textual content so that users can easily search for the information and products they need.
The best approach to organic keyword research
Some people think that choosing high-volume keywords from Google Keyword Planner is enough! No, not enough! The best approach for organic keyword research is to use keyword research tools. The first step in the keyword research process is to refer to Google Analytics.
How to use this program is easy. First, you need to unlock the keyword column under “Not provided” and “Not set.” When you unlock these keywords using Keyword Hero, you will get “Not provided.” In this case, you will be shown the top organic keywords.
The best approach to organic keyword research allows users to choose keywords that are used without having to click on ads. Keyword research and content localization are important.
Optimizing pages with top organic keywords
The result of organic SEO keyword research is the use of organic keywords in content creation. After optimizing pages with top organic keywords, website traffic, and conversions will increase. Keyword conversion happens over time.
Optimizing pages with top organic keywords is done with the aim of attracting organic search traffic. On the other hand, it is important to use relevant and secondary keywords in the textual content. Search engines prefer new and different content that has useful content.
In the meantime, it is important to use keywords with high ROI. Internet address (URL), title, H2 tags, first paragraph, Alt images, meta description, and internal and external links should be equipped with organic keywords to improve the performance of written content.
Four easy ways to optimize a web page with organic keywords
The first way
Choose a focused keyword, and after going through the above steps, you can use Google Analytics to identify quick and paid keywords. The user can convert keywords along with focused keywords in order to create content
use. Using Google Analytics, you can discover keywords that did not lead to conversions. Hence, the basis for improving the ranking and improving the click rate of the website is provided.
The second way
To optimize a website page with organic keywords, you should check the content of the texts. Making small changes to the text content will prevent any negative impact on the conversion rate. Organic keywords should be legibly placed in the text so that they do not have a negative impact on the audience. It goes without saying that maintaining the order of keywords in the text is not important.
The third way
One of the important indicators of Google’s algorithm is regular and continuous updating of textual content. Search engines, including Google, prioritize updated textual content. One of the ways to optimize a website page with organic keywords is regular and continuous updating. Hence, you should keep in mind the quarterly audits of the written content and update it if necessary.
The fourth way
Update the metadata with top organic keywords. On every page of the website, there is a space between the tags where the metadata is inserted. Search engines use this information to understand additional information about your site page. In addition, this information is used to rank the website. Hence, it is important to review and update metadata with new and relevant organic keywords.
Organic keyword optimization checklist
- Keyword arrangement: Every text content should consist of top organic keywords along with 2 or 3 long tail keywords. In this case, the topic of discussion is not keyword density!
- The purpose of the search: the purpose of each textual content is specific and clear. The written content should be equipped with Google search features.
- Duplicate content: The content of the website pages should not be the same as the content of the landing pages. Avoid publishing duplicate content on pages.
- Content title: Every text content should be equipped with an H1 tag that includes the focused keyword.
- Subheadings: Subheadings are separated with H2, H3, and H4 tags. In between, the focus keyword is used at least once.
- Readability and fluency: The text of the content should be fluent and legible. In other words, the text should have simple sentences. The use of special terms and abbreviations is prohibited.
- Alt images: At least one of the alternative descriptions of the images must contain a focused keyword.
- Internal and external links: Internal and external links increase the credibility of the website domain. The contents are linked to each other.
- Title tags: The maximum number of words for title tags is 60, which must include the focused keyword. Title tags end with a brand keyword.
- Meta description: Meta description should be a maximum of 160 words and unique (no repetition).
- URLs: URLs use hyphens, lowercase letters, and focused keywords.