To increase the ranking of pages in different areas, city pages are a powerful way to reach new customers from cities and surrounding areas, your main location.
How to increase the ranking of city pages
If you use your home or office to serve your customers, this is not how customers come to you, but your business is a one-stop-shop (SAB) business, where customers are located. , Offers the service.
Your business has a unique address and a local phone number, but your customers will not come to you at your designated location. Local SEO or city page SEO technique is very suitable for SAB, but it is also effective for jobs with more than one branch (location) in cities that do not have a physical presence and want to increase the page rank.
What are city pages?
City pages on your website are optimized for a product or service in a specific geographic market, often a city. To increase the ranking of pages in different places, city pages are a powerful way to reach new customers from cities and areas around your main location. City pages are how to display in multiple city searches with one website.
If you are not geographically close to that city, Google will not show your business in the map results of a city. When your business address is in one city, ranking pages in a 3-box local search box in other cities can be difficult (almost impossible).
Why?
Because your business address is not geographically close to those cities, Google wants to bring the most relevant results to users. When they look for something near “them,” Google takes it seriously.
Having a Google Page for Google My Business
With lots of user feedback, Optimized will help increase the page rank in the local search triple box. Still, if your business has no competitive market, it is very unlikely that your business will appear in the local triple search box—Google search results for the map, in a city where you are not located.
What to do: Target local organic search with landing pages
If you want to rank in a particular city, the best thing you can do is have a physical location in that city. Otherwise, the best thing to do is to create organic search results for the cities in question by creating Target city landing pages.
This tactic is suitable for a “service area business” that has an address in a city but serves customers in many surrounding cities.
It helps your website achieve organic search results for a local search. True, this can be bypassed-but not unless you’re a techie who knows what he’s doing.
How to write local landing pages for rankings in multiple cities
Optimize a unique, high-quality page for each city or market in your service area to increase the chances of increasing page rank in organic results for your search terms in that city. These city landing pages are complex and should be written in such a way as to contain information about that city.
We really can not emphasize this enough. City landing pages with poor or repetitive content for any city can penalize your site, so you need to think more about these pages!
There may be many cities you want to target, but we recommend starting with the most important ones. Expanding it over time will be more cost-effective and have the added benefit of showing the website activity in the long run, indicating that it is growing and that you are delivering more content.
Items that should be included in the city landing page
Here are some ideas for inspiration on what might be included in an urban landing page (some by Moz Landing Page Guide):
- Display completed projects or events in each city using text and photos.
- Publish customer descriptions of customers in each city, encoded in structured Eskima survey data markup. (See also: How structured data helps search rankings)
- Provide the store discount receipt on the city page.
- Share tips and news about laws, codes, weather, land, or important issues to a specific community related to your industry.
- Please provide your unique tips for what customers can do on their own.
- Share details of your involvement in specific cities, such as the events you attend or the organizations you sponsor.
- Embed a Google Map of the city or other custom maps
- If you are a member of the Chamber of Commerce in that area, enter its logo and link.
- Link to other local organizations or related meetings you attend in your city.
To increase the page rank, do this with your landing pages
- Place city pages in the main navigation: We often set up a page or menu in the “Service Area” and then list the city pages as submenu items. If you do not include city pages in your homepage crawl, you risk that Google will treat them as “gateway pages” that could negatively affect your site. (See How to redirect the menu in WordPress?)
- Avoid placing giant text anywhere on your website that lists many cities or zip codes. Google Webmaster Guidelines recognize this as spam.
Items that prevent the ranking of city pages from increasing
- Do not fill it with the city name “full of keywords.”
- Do not use the same layout or terms on every city page.
- Don’t target too many cities! Try not to keep it in more than 15 important cities. If you do not have a physical presence beyond your location, “local” rankings for locations will become very unrealistic.
- Do not target more than one place on one page.
Increasing the page rank and creating unique and quality city pages is not easy for any of your areas and require a measured effort. When a highly targeted page starts to introduce you to the competitive market, it is definitely worth the effort.