We must first go through several steps. And we explained that two of these steps are collecting and testing ideas. In this article, we want to teach you four techniques for how to come up with ideas?
What is creativity? The term “idea generation” describes how new ideas are created. This process begins with the search for inspiration and the production of initial ideas and ends with the ideas described in detail. Creating new ideas is essential for continuous improvement. You can use the idea generation and implementation of your ideas to change the current situation and make fundamental changes. Statistics show that only one group ends up being successful out of every ten startups, and the rest will fail. The main reason for this goes back to the main idea of starting startups. Only successful startups will be focused on solving the problems and problems needed by the community and have done the idea generation process correctly.
How to generate ideas in the continuation of the article? We get acquainted with the various factors that ensure the success of an idea and the correct way of idea generation, implementation, and presentation of plans; Stay with us.
How does brainstorming help us?
Ideation helps you to:
- Ask the right questions and develop new designs with a heavy focus on users and their needs.
- Go beyond the obvious solutions, and increase the potential for innovation and initiative in your solutions.
- Combine the different aspects of your team members’ mindsets and strengths for a specific purpose.
- Unveil unexpected innovation solutions.
- Set aside clear strategies and lead your team beyond them.
- Discover new ways to make more money.
- And finally, become a necessary person in your work environment so that no employer would like to lose you.
The process of brainstorming and designing successful ideas
The process of idea generation and design is unique in each field, and this step-by-step guide is just a general and sample guide.
Step # 1- Discovering Your Purpose
Many successful businesses start by coming up with ideas to solve a problem or improve existing solutions. They identify problems with great care and provide a good platform for problem-solving and brainstorming.
Step Two: Select
After recognizing the existing problems, the best ideas are select for practical implementation. At this stage, it is important to determine the criteria for evaluating the ideas, the people who evaluate them, and how the team will implement and implement the selected ideas. The best and most appropriate ideas can be selected using prioritization, labeling, and categorization.
Step 3: Implement
Choosing the best ideas plays a key role in their successful implementation. In addition, the team management must have a good idea, planning, and scheduling to implement the different phases. People who are selectable to do different parts must also be able to accept and implement new and flexible ideas.
Popular techniques for successful idea generation
To know how to come up with ideas? We can use ideation techniques. Using the right idea generation techniques will help you generate innovative and creative ideas. Note that none of these techniques is superior to the other, and you can choose the right technique by considering your goals, purpose, and type of ideas.
SCAMPER technique
The scammer technique will help you find new ideas from services and ideas that have been offered in the past. SCAMPER consists of seven parts which are:
substitution means substitution
This section provides ideas for simple alternatives to the services or products you want. For example, you are coming up with ideas to speed up an operation or replace a part of a product to reduce production costs.
In the substitution section, finding answers to the following questions can be helpful and helpful:
- What part of the process can be replaced without affecting the whole project?
- Who or what can be replaced without affecting the process?
- What part of the process can be replaced with better options?
- Can the time or place of the project be replaced?
- What will happen if we replace one part of the project with another?
- In what other place or market could you sell your product?
- Can we use another alternative to X?
- And you can we replace the current device with another one that performs better?
- Can we replace the current process with a simpler process?
combine means to combine
By combining two products, goals, service and , You can achieve a new approach. In this section, you can even get help from your competitors, and you do not need to use your services in a hybrid product. For example, you are combining a chair with a massager, which results in producing a massage chair.
In the composition section, you can answer the following questions:
- Can we combine the two stages of the process?
- Can we do two processes at the same time?
- Also, can our company combine resources with another market partner?
- Can we combine two or more components?
- Can we combine X and Y technologies?
adapt means to adapt
Some ideas have great potential for adapting to different situations, and you can take advantage of this opportunity at the lowest cost. You can attract new audiences and customers by adapting your products and services to different situations. For example, you can produce audiobooks for people who do not have the opportunity to read physical books due to their busy schedules.
Examples of questions you can ask in the Compatibility section:
- What should we change to achieve better results?
- What else can be done in this particular task?
- How can the current trend be improved?
- And how can we adapt the existing product?
- How can the process be made more flexible?
Modify means to modify
Compare yourself to your competitors; in this comparison, you will find things that, by correcting, customers will prefer you to your competitor, for example, 24-hour support and special discounts.
In the correction section, finding answers to the following questions can be helpful:
- How will process modification improve results?
- What if we have a dual consumption center?
- If the market was different, what would the process be like?
- Can we change the process to be more efficient?
- What if the product is twice the current size?
put to other uses means used in other cases
You can market your existing ideas and products in the form of a new product by changing them. For example, you can change your products’ packaging design or size and present your products in a new market.
In the composition section, you can examine the following questions:
- What other parts of the company can use the product?
- If used elsewhere, what are the benefits for the product?
- What happens if we target another market for our current product?
- Can we add a specific step to the process to replace another step?
- Are there other ways we can use them?
- Can we recycle waste for other purposes?
elimination means to eliminate
You can make one of your products more attractive to your target market by removing one or more features. For example, you can reduce the price of your product by reducing the size of the product or removing a feature.
In the delete section, you can answer the following questions:
- What happens if we delete this section?
- How can we achieve the same output without a specific part of the project?
- Do we need this particular part?
- What would we do if we had to work with half the resources?
reverse means inversion
This section makes fundamental changes to the product or how an idea is implemented. For example, you may discover new ways and ideas for solving a problem by replacing and changing team members, or you may even achieve different results by reversing the process and sequencing current events.
Examples of questions you can check in the Reverse section:
- What happens if we reverse the trend?
- How can we reset the current state for better output?
- What will happen if we reverse the trend?
- Can we change the main elements?
Brain Storming technique
In the early stages of solving a problem and when we are looking for different solutions to solve our problem and we do not know how to come up with an idea? Using the brainstorming technique will be practical and useful. Using this traditional technique, everyone on the team expresses their opinions and ideas freely, easily, and informally.
If you plan to hold effective brainstorming sessions, you must follow these rules:
Quantity is more important than quality!
Give all team members a chance to come up with ideas. It does not matter how good the ideas are. The more ideas you have, the more likely you will come up with a useful and basic solution.
Avoid criticizing or ridiculing people’s ideas.
If team members are afraid of being criticized, they will not express similar ideas or other practical ideas for fear of being criticized again. Also, do not allow team members to ridicule or oppose someone’s idea. It is better to try to create a suitable space for expressing any idea, even unusual and original ideas, to increase the team members’ self-confidence, and finally to reach a practical and effective solution with the concurrence of all people.
Be receptive to unusual ideas.
If you always use the existing solutions, you will not get new and better results. Unusual ideas can be better solutions than ordinary ideas. You can even combine different ideas and come up with amazing results.
Story design technique board
Another way to know how to come up with an idea? Use the storytelling design technique.
This technique helps team members and the manager easily review the various stages of the idea and fix any problems before implementing them.
An image is worth thousands of words, and accordingly, in this method, the steps of implementing and implementing a plan or idea are described step by step and using a series of images in a very clear way.
Filmmakers are a constant fan of this technique. For example, Alfred Hitchcock, a successful British director, prepared a storyboard for various scenarios before filming his films; He then proceeded with the filming step by step and by the storyboard.
Some techniques that can help you build a storyboard:
- Use simple and flexible images; No need to design unnecessary details.
- Let’s get to the main points first; Then, you can go into detail.
- Use pictures to express words.
- If you do not want to use pen and paper to design a storyboard, you can use the online story design tool board and ready-made designs.
- Take the time to design the storyboard, describe the scenes well, and even color them.
- Create your scene counting system—for example, a-1, a-2, and.
- Choose a specific name for the different characters in the team or group.
Mind Mapping technique
The mind mapping technique can implement various ideas and even life issues. This technique helps you to articulate ideas and ways to implement them clearly and move forward in the direction of your goals.
A mind map is a graphic design or map in which the relationships of different parts of an idea are drawn. In this technique, the steps of implementing an idea are written on paper; an A-line or curve then connects them.
To use the mind mapping technique, the goal or idea is written around the main word in the center of the page and the steps and related points, without observing the order and in different colors. Finally, by finding the connection between the words, we connect them. You can use the popular mind mapping technique to use the Xmind online tool (change your IP before opening the link).
You can also use ready-made mind maps on the biggerplate site.
Advantages of using a mind mapping technique
If you decide to go it cheap and risk the low bandwidth, you are only fooling yourself. Some of these are:
Improve memory and task reminders:
Busy people forget even the simplest things. But mind mapping can help these people remember tasks. In this technique, by using different colors for tasks, you can use to highlight key items and tasks.
Simplify the prioritization process
Having a mind map helps you organize tasks and prioritize them. So you can do important tasks earlier and then focus on less important ones.
Conclusion:
There are many techniques for successful brainstorming; how do we brainstorm in this article? Here are the four most popular techniques: mind mapping, storyboarding, brainstorming, and scampering. But what is the advantage of knowing these methods? Choosing and using the right idea generation techniques will help you generate creative and innovative ideas. You can use any of the introduced techniques or even a combination of them, depending on the type of team, the goal, and the idea you want. Also, keep in mind that the more natural and free the idea generation process, the better the results.
What is your experience with idea generation techniques? If you also use the techniques mentioned in this article or other techniques for your success, we are happy to share your experiences with us in the comments section.
In a user interface design (UI) training course on how to develop ideas? We talk more. By participating in this course, you will become a user interface designer in 6 months, who is ready to hire, receive a project and implement the application and site user interface.