But after that, we have to go to long-tail keywords called content classers (content clusters).
You read in this article
- Keywords on the site
- Competitor review, clear roadmap
- Types of keywords
- How to determine the right keyword
- What words should we choose?
- The result of the term site design in Google
You must have wondered how to determine the keywords of your business and website.
As you know, when we define the field of work, we have an initial vision of the main keywords. But after that, we have to go to long-tail keywords called content classes (content clusters). Before choosing keywords and keywords for your business, you should have basic knowledge about the field and product. This basic knowledge will help you understand what the main keywords for your product or service are.
Join us in this article to discuss finding the best keywords and the tools to find them.
What is the keyword?
We refer to a word or phrase that describes the main topic and concept of a page or article on your site, and you want users to be directed to that page of your site by searching for it in search engines. Remember that the keyword must be valuable and bring you to your goal because the number of clicks and traffic it generates for you is not essential and depends on your purpose. Therefore the k. yword must be chosen purposefully.
Keywords on theintroducingrts of digital marketing services is the introduction omustucksiness. This section is one of the sections where you have to work with words on the Internet. Keywords are among the elements that display ytermsrmsection area in the Internet world. But how do we find our words? One of the other points that you should pay attention to is how to use these keywords to increase your sales.
Stay with us so that we can easily get a deep understanding of keywords by using this article.
Valid keywords for Google
Hazrat Google is one of the programs and elements that define many elements for us. Why is Google authoritative?
According to the statistics that have been made, most of the people’s searches on the Internet are done in Google, and this statistic is more than 80%. Therefore, Google is our indicator for measuring and working on the Internet.
Simple but sensitive keyword extraction
You can use many methods and tools to extract the keywords you have in your business. But in addition to using the tools that exist on the Internet and using them, you can easily find the keywords used in your business. This part of the start is in the field of digital marketing and is one of the infrastructures that you should pay attention to.
Competitor review, clear roadmap
In order to be able to easily operate in your field, one of the parts you should pay attention to is not to neglect your competitors. Competitors who are active in this field and are active in digital marketing or website design and SEO can be among the options that have paved the way for you.
To check your competitors, you can search for a number of keywords that are more important than other words in your field. You can easily have a great road map by checking the content and how the competitors who are in the top ranks for these words are doing.
If we want to define keywords in SEO, all the words and phrases that we want to rank on a certain page of Google are considered keywords. It’s best to start by thinking about the money-making words in your industry to choose your keyword. Write it down on paper and think about what words you would search around your target words if you were a customer.
Types of keywords
In this part of the training, we will discuss one of the important elements in keywords. In this section, we will introduce the types of keywords and their value in SEO and digital marketing.
The keywords used on the site are generally divided into two categories. In the first category, it is one of the two-part and heavy words that exist in SEO and digital marketing. In the next part, there are words that consist of more than two parts and are long tail.
Keywords are categorized based on their hyphens. For example, if we are working on the word web design training, this word has three hyphens.
But if we work on similar words with more than three syllables in this area, for example, we call them long-tail words (long or long keywords).
Two-part words
One of the parts where keywords have a lot of word difficulty is two-part words. According to the statistics in Google, most of the words searched by users in Google have two parts. For example, the word “site” is not usually used to obtain information about the site, but what is the word “site” is what users are searching for.
This type of words is one of the easy words to type, so many users are looking for it, and this makes these two-part words not suitable for SEO at the beginning. Now, if we are an individual or a group that just established our site, the best strategy for SEO is to work on long-tail keywords.
Multipart words
Among the other parts that can be mentioned are multi-part words, which are a more suitable option for SEO in the beginning than two-part words. For example, in the area of the site and information related to the site, this section can be described in this way.
If you plan to rank an article with a very high word density, long tails are among the options that you can put on your agenda. For example, in relation to website design training, one of the sections that can be used as an example is what is a website article. For such a heavy word, you can use words like what is a website and what is its use.
How to determine the right keyword
To find keywords related to your type of business and job, you can use various tools such as Keyword Planner. To learn how to use the Keyword Planner, you can read the Keyword Planner training article and learn how to work with the Keyword Planner tool.
In this article, we have presented some examples of real examples of the correct choice of keywords and points that should be observed in choosing the right keywords.
As you can see in this picture, the keywords for Kaspersky Anti-Virus are related to Sam Store website. In this product, the keywords that are acceptable and correctly chosen are Kaspersky Enterprise Antivirus and Kaspersky Antivirus.
All Latin keywords that are written 4 will not be useful there is a small possibility that he will enter its full name in Latin, on the other hand, when you enter these Latin keywords Search on Google and you will see that your search results are in Latin and on foreign sites, so avoid all Latin keywords.
If we want to write a suitable keyword for this product, it is recommended to write these words: buy antivirus, best antivirus 2022, buy Kaspersky antivirus, Kaspersky antivirus, price of Kaspersky antivirus, Kaspersky antivirus 2022, Kaspersky representative, Kaspersky license list Kaspersky antivirus price, Kaspersky antivirus representative.
What words should we choose?
Like website design, which means website design, if you search it in Google, it will definitely bring up foreign sites that talk about website design and website design.
The result of the term site design in Google
If we want to write more keywords for this product, it is suggested to write these words: buy external hard drive, buy e-data hard drive, e-data hard drive, external hard drive price, ADATA hard drive price, ADATA external hard drive price, 1TB external hard drive, external hard drive 1 terabyte.
Website design alone is not enough. After entrusting the design of your business website to a professional and suitable website design company, go for SEO and optimization of your site. One of the most important and mandatory tasks after designing a website is SEO and optimizing it in search engines like Google.
The choice of keywords is very important, because with keywords and getting their rank in search engines, your site will be shown to users more, which will lead to more sales and your profit.
In the strategy of choosing keywords, you should not think about which words have a high search, but we should consider which of them is a priority for selling your products or services and is profitable for you.
After ranking on long-tail words and trusting Google, you can operate on highly competitive and expensive words.