Working In The Field Of Search Engine Optimization (SEO) Is Like A Computer Game Whose Rules Are Constantly Changing. 

SEO Professional, This is why only inquisitive people who constantly follow the changes and developments in this field succeed. When search engines like Google show search results, these pages are not displayed randomly. Search engines offer their websites and pages to users based on specific guidelines and instructions called algorithms.

Following these guidelines will allow search engines to show the pages of a website to a more significant number of users. An SEO expert optimizes images within the pages of a website to perform the assigned tasks, examines internal and external links, suggests changes to the site structure, uses tools such as Google Analytics to check the status of inbound links to a website, or competitors’ websites… All these activities are done to increase the site visit rate and achieve organic traffic.

Traffic is generated directly through search engines and conversations that users enter into search engines without spending money. 

Search engine optimization is a multifaceted process, so an essential part of the work of SEO professionals is the use of the latest analytics tools and interaction with developers to change the structure of the website, which makes search engine crawlers easily web pages. Find and index. You do not want to be frustrated if you cannot get the right pitch, so invest in a good capo. he does.

As an SEO expert, you need to have flexibility in learning because the policies are constantly changing. The content produced must be in line with the up-to-date guidelines to be quickly reviewed by search engines.

What does an SEO expert do?

In the past, search engine optimization was done by programmers and computer engineers. Still, over time the situation has changed, and now SEO is classified as a subset of digital marketing and is no longer referred to as a technical specialty that requires coding. One of the most critical tasks of an SEO expert is to mention the following:

•    Maximize Inbound Website Traffic by Improving Page Ranking in Search Engine Results (SERP)

•    Increase click-through rates and conversions by improving the pages that are most popular with users. The above process requires a detailed analysis of the various parts of a website and the produced content. 

•  Recognize and find brand-specific keywords and focus on them to make pages look better.

•   Evaluate site rank, structure, keyword density, tags, internal linking, backlinks, filenames and page URLs, sitemap, referrals, 404 errors, and user experience.

•  Design detailed strategies to increase SERP rankings for all sites, particular pages, or external landing pages

•  Perform key analytics (such as hits, conversions, backlinks) to develop current SEO strategies and adjust and reshape the system as needed.

•  Interact with developers and developers to ensure that search engines easily index site content. 

• Content optimization tailored to the target medium in which the content is to be published. For example, is the content prepared for a marketing strategy, or is the content written with a copywriting approach that only highlights the technical features.

• Provide practical guidelines for better video and podcast content for blogs and social networks.

• Provide a report on the best keywords related to the company’s field of activity through keyword tracking tools, search engine results, and other inputs.

•  Analyze the presence of competitors on the web and evaluate their performance 

• Identify trends that allow you to create backlinks accurately and then place content on sites that accept guest articles and blogs.

•  Provide suggestions for website layering to make changes to the user interface that make it easier for users to view web pages. 

•  Update existing content with keywords and terms that allow more users to view older pages through search. 

•  Update internal links, image file names, define metadata and tags

•  Work closely with the SEM team to ensure that social media accounts drive users to the target pages.

•  Study and research the latest changes in the world of SEO and evaluate the new algorithms used by search engines. 

What is the difference between SEO and SEM marketing?

Some sources use these two terms elsewhere, but if we want to discuss this in detail, we must say that specialized SEO is a subset of SEM, which is all the steps of optimizing internal and external SEO (internal and external) and improving organic searches.

That leads to more users coming to a company’s website or social channels. Search engine marketing can include social media advertising, influencer marketing, sponsored content, affiliate and pay-per-click advertising, and the like. Based on this definition, we must say that SEO is the primary tool in improving SERP ranking.

In general, search engine optimization includes the following:

•      Website content optimization with keywords and terms selected based on strategy.
•     Ensure that the site is designed with the patterns of search engine crawlers in mind.
•     Content optimization for users.
•     Makes Optimization for mobile devices and suggestions for building responsive pages.

Businesses driven by a meticulous SEO content marketing strategy in cyberspace will attract more online customers. Search engine optimization is the essential business process for companies that want their content to be visible to many users.

What skills should an SEO expert have?

Although many companies have invested in search engine optimization in the last two decades, there are seldom formal courses in this field, as most SEOs have learned more concepts based on the self-learning approach. Therefore, if you do not have technical skills in computer science or web development or are not a computer science graduate, you should not assume that you will never become an SEO expert because mastering the SEO skills required does not require a university degree or degree.

The rules and tips that must follow in SEO are straightforward and clear, and various free and non-free analytical tools are designed to help SEO professionals. The hard part of the story is how to put into practice the skills you have learned. SEO is a relatively time-consuming process that requires patience. In addition, you need to have a knack for identifying trends that can use to predict future user behavior.

Of course, SEO is not a trial-and-error method that ultimately selects the option that produces the best results but has its processes, which are mainly based on information and statistics obtained from various sources. For example, if you have researched a particular point and are sure that your hypothesis will make the website’s pages look better, you should test it a limited number of times.

Are there any courses for SEO?

No college or university offers a degree in SEO, and there are so many experts in SEM who think no university should do it at all. Employers in SEM sometimes ask applicants about a university degree, but it is rare to apply for a specific degree.

Having a bachelor’s degree in digital marketing is a good advantage. Still, in general, SEO professionals who have a degree in one of the fields of communication, a business consultant with a focus on digital marketing, computer science, information technology, and internet marketing are more likely than others.

No matter what your degree is, if you have free time, take courses designed for digital content analysis and Optoptimizationontent marketing, digital analysis and marketing metrics, digital advertising, direct and interactive marketing. Learn how to optimize mobile content, interactive marketing, analyze search engine algorithms, and properly implement your SEO strategy.

You do not need to have a master’s degree in marketing or an MBA focusing on digital marketing because people are looking for this degree who would like to work as a long-term SEO manager in companies.

Are there any professional certifications and approvals for SEOs?

Yes, some companies and firms offer documents and approvals, but you should go to reputable and well-known centers in this field. One way to determine if getting a degree makes it easier for you to find a job in SEM is to search for published job postings to attract SEO professionals. Are employers looking for certified SEO professionals, or is it just experience that matters to them?

How to learn the basic concepts of SEO in the short term?

Some people try to master the basic concepts of SEO in training courses or work as an intern for a few months without pay in companies to gain the necessary experience. Others improve their knowledge and skills in marketing by attending MBA and DBA courses while getting acquainted with the essential concepts of SEO. Earning a degree is a good idea, but without it, you can become an SEO expert.

Many people who work professionally in SEM have learned the principles and tricks of search engine optimization and online marketing in a self-taught way. The resources you need to become an SEO expert are the Internet, books, and practical work. The best way forward to become an SEO expert in the shortest possible time is to design and build a personal website and evaluate it with tools provided by companies like Google.

There are some free or paid ways to build a website. After launching a website, you can continue to use tools such as Hubspot’s Website Grader and Screaming Frog SEO Spider to get valuable SEO information. Whenever you can get your site to the first page of Google in the industry you work in, you are ready to send a resume for company job postings.

What are the prospects for SEO professionals?

While some sources believe that SEO will lose its value and position in the long run, statistics released by Google show that 3.5 billion searches are recorded every minute by users worldwide. These statistics show that companies are still looking for SEO professionals to deliver content to users.

When you start a company or organization as an SEO expert, you may not get paid much at first, but you may not get paid well. PayScale job site reports that the average salary of an SEO expert is $ 45,000 per year and SEO managers $ 98,000 per year.

On average, the salary of an SEO expert in Iran is 5 million Tomans. Finally, you have good prospects when you become an SEO expert, and an SEM expert has a better position.