Learning motion graphics and acquiring skills in this field requires effort and spending time to complete training courses. Professional motion graphic artists have spent a lot of time developing their skills. These people have improved their skills with practice and repetition and achieved extraordinary incomes.
Introduction
Many motion graphics and promotional teaser enthusiasts may worry that learning this skill takes a long time. However, learning to make professional motion graphics, like any other profession, depends on the motivation and effort of individuals.
The contents mentioned in this article are: How long does it take to learn motion graphic design, the psychology of colors, and image concepts? Learning motion graphics creation software, how to edit and animate images, how long it takes to learn motion graphics face-to-face, how long it takes to learn motion graphics online, and solutions for learning motion graphics in the shortest time.
The cost of creating advertising animation depends on what factors?
Usually, the cost of making an advertising animation is lower than a short film, and it is a creative way to communicate effectively with potential customers. Spirits in the form of advertising banners in cyberspace or video content on television channels can help businesses to introduce their products. They also increase consumer awareness of a brand at the lowest cost.
Content marketing also focuses on producing good content and monitoring it. Currently, many content production companies provide you with all kinds of helpful content by ordering content production so that you can attract your audience with their help.
The cost of making advertising animation
The cost of creating advertising animation depends on various factors. These influential factors include animation time, script type, storyboard creation, compliance with broadcasting standards, editing method, and project duration. Animations are not only limited to animating graphics and images but can show complex information and concepts to the audience in a story-like way and through characters. The timing of advertising animations is different; these videos can be made about any topic. Usually, an advertising animation is displayed for 15 to 60 seconds. Before doing anything, animation creators estimate the project’s budget based on the video’s length and complexity. It is logical that the longer the video and the number of animation team members, the higher the cost of making it. For example, the price of a 30-second animation is much lower than a 3-minute video.
Broadcasting standards and output dimensions such as 4K, Full HD, and HD are other things calculated in the cost of creating advertising animation. The better the output quality, the higher the price. Editing and directing are also factors that determine the price. Editing is one of the most critical steps in making animation. During this stage, the final video is prepared for publication. In other words, video frame integration, editing, and correction are done in the editing stage—the more professional the video content, the higher the project cost.
Advertising animation order
Making advertising animation has a significant impact on product sales. If this type of video content is prepared according to customers’ needs, it can provide the most information about the product and brand. Adobe software such as Animate CC, Adobe After Effects, or the Moho program prepares two-dimensional animations. Also, 3D animations are made with software such as Autodesk 3D Max, Cinema 4D, and Autodesk Maya.
It is better to estimate the required capital for ordering advertising animation. Usually, animation studios determine the budget based on the style and duration of the video content. It should be noted that advertising videos introduce a brand’s identity to the audience. Logically, investing in making quality animations is a good idea to properly raise a brand to customers. If the spirits are creative and exciting, they can receive good feedback from the audience. Also, improve brand communication with customers and ultimately increase product sales. These ads clearly state precisely what the audience needs to know about the product.
Skills needed to make animation
Promotional animations increase the effectiveness of marketing activities in a short time. Animation creators prepare wonderful and unique advertising videos through several stages, including script writing, storyboard preparation, image design, animation, sound, and editing. The more skillful the graphic artists are and the more they can work with advanced software, the less time they will prepare video content. In other words, the more professional the animation production team is, the faster they will finish the project of making advertising videos. Of course, they charge more.
Preparing the storyboard for the script is a time-consuming step in the production of advertising animation. For this reason, orders made with storyboards may be more expensive. In fact, by making a storyboard, the project’s duration also increases in addition to the cost. For example, it usually takes two weeks to make a one-minute video, but the project may take up to a month if a storyboard accompanies it. In addition to what has been said, if the video content is directed, edited, and voiced by professionals, the cost of creating an advertising animation will increase.
Types of advertising animation
Due to the advancement of technology in making animations, this type of advertising is on a growing path. Business owners always look for motion graphics designs to attract the audience to their advertising videos with personality and other skills. Types of advertising animations are divided into four categories: simple motion graphics, 2D animations, 3D animations, and stop motion. The cost of creating an advertising animation will vary according to its type. 3D animations can be the most expensive video content. Because they generate more viewing angles than two-dimensional types, and their construction is very time-consuming.
As mentioned, one type of advertising animation is stop motion. Designers slightly change the images of each frame to create stop motion and exciting video content from their integration. Motion graphics are another example of advertising animations made faster and cheaper. Usually, this method is widely used in social media advertising. Although it is possible to make two-dimensional and three-dimensional motion graphics, it should be noted that the style of motion graphics videos is much simpler than professional animations.
script and cost of making advertising animation
The type of script and the number of its characters are among the factors that determine the cost of making an advertising animation. Things to consider before writing the hand are the primary purpose of the spirit, the audience’s characteristics, the duration of the video, the required budget, and the media in which the video content is to be published. The primary purpose of creating advertising animations is to provide a product introduction and more information about a particular brand. The style of the script and its characters are selected based on the audience’s characteristics. In script writing, two narrative or narrative expression methods are used to make advertising animations.
The main message is displayed as an event or incident if the screenplay is a story. Also, screenplays with narrative expression narrate information and concepts to the audience descriptively and analytically. Usually, the cost of fiction scripts is higher than that of narrative type. In addition, if the animation’s characters are unique and accompanied by sound, the cost of writing the hand will increase. Non-dialect and archival characters are less expensive and used in narrative and fiction scripts. In general, the complexity of the script and the number of animation frames are two critical factors in calculating the cost of making advertising animation.
Duration of learning motion graphics
The duration of learning motion graphics, especially short 3D animations, depends on the designers’ skills. Also, if people want an educational certificate, they must spend at least one to two years in various school courses in person or online. In general, motion graphics training at a professional level may take several months or even years. People’s learning process differs; factors like experience and skill will affect their progress in this field. Contrary to what is said about teaching motion graphics in social media ads such as Instagram and YouTube, learning to make these videos professionally is difficult.
Designers must spend a lot of time learning motion graphics to reach the level of a professional master. Sticking to learning the tricks and techniques of graphics software is a bit difficult. Therefore, people should have the right view to avoid disappointment in the middle of the road. It usually takes at least six months for basic training in motion graphics and to acquire skills in some techniques. Practice and repetition will also be essential to the student’s learning path.
How long does learning the psychology of colors and image concepts take?
In the first step, people must know the psychology of colors and the concepts of images or shapes to learn character design and motion graphics. In this way, they can portray the main characters of the story. Understanding the effect of different colors on the audience and using the psychology of colors is an effective way to convey concepts. By animating the details of the images and changing the colors, motion graphic artists convey different concepts of the script to the audience. For example, by changing the state and color of the face, they show emotions such as excitement, anger, anger, happiness, sadness, etc.
Learning these topics is essential for preparing all kinds of motion graphics, according to the program of training courses in art schools. It takes at least two weeks to learn the psychology of colors and the concepts of images. It doesn’t seem easy to understand various topics of animation at first. Still, students can acquire the necessary skills by participating in training courses and webinars about popular spirits worldwide. Learning to draw a character for 2D and 3D animations professionally and similarly to great creators like Walt Disney will take a lot of time.
Learning motion graphics software
One of the most critical topics in learning motion graphics is gaining skills in working with graphic software such as After Effects, Adobe Premiere, Photoshop, Cinema 4D, etc. It takes at least six months to learn this software and a few years to acquire the skills to work with it professionally. Usually, in face-to-face training courses, each graphic software is taught separately. For example, Premier software training is generally in 20 to 30 sessions. In other words, learning this program takes 6 to 12 months. In general, the learning period of most software is 130 hours, and training sessions are held in person or online. With the rapid increase of mobile phone technologies, people can quickly create exciting and simple motion graphics. Typically, those interested in learning mobile phone graphic applications use online classes and can get to know the features of these programs very quickly.
Learning to edit and animate images
In addition to graphic software, creating all kinds of motion, graphics is based on familiarity with design principles, following the style of animation, directing, and editing. Specialized art schools hold face-to-face courses on animation editing, such as motion graphics. In most cases, they provide the necessary training to students in 15 to 30 sessions. Learning to edit and make advertising teasers takes at least six months, and most people prefer face-to-face courses to online ones. The more specialized the school and the more professional the professors are, the higher the quality of learning, and motion graphic artists will acquire the necessary skills.
The duration of face-to-face motion graphics learning
The duration of face-to-face motion graphics courses varies professionally in art schools. For example, specialized schools consider at least 30 to 50 hours for 3D character design courses for beginners. However, it should be noted that in addition to participating in training courses. People should not forget to practice and repeat with personal computers to master the tricks and techniques of this field gradually. Newbie motion graphics artists should not be disappointed, and by reading books related to animation design and practicing a lot, they will reach their desired skill.
Duration of learning motion graphics online
Learning motion graphics by self-study is possible and can even have better results than face-to-face courses. Online courses are usually last less than a year and are divided into introductory and advanced levels. Enthusiasts from all over the country can enter the animation and motion graphics industry by participating in online classes. People planning to participate in these online courses should first invest their time and effort in learning graphic software such as After Effects, Premiere, Illustrator, 3D MAX, and Cinema 4D. The duration of participation in online classes will be different according to the subject of the training course and the level of the students. For example, according to the program of some schools, 3D motion graphics video editing classes take about 26 hours, but 3D character design training courses with software take at least four weeks.
Solutions for learning motion graphics in the shortest time
Learning motion graphics in the shortest time requires familiarity with how to work with software and the basic principles of animation. Remembering the psychology of colors, different styles of motion graphics, and other related topics will help the learning process. These days, professional motion graphics are mainly used for advertising teasers or social media. Many marketers and business owners are willing to pay a lot to make professional promotional videos. Therefore, motion graphic artists can earn significant income by gaining more skills in this field and satisfying customers. Gaining more skills and learning advanced motion graphics depends on the student’s level of interest. With websites like LinkedIn Learning, designers can take their skills to the next level. Taking advantage of all educational facilities, such as films and books related to animation, will increase students’ scientific and technical skills in learning motion graphics.