How does Google understand the Text and Exact meaning of the words?
Understanding the ability of Google to understand what people are searching for or writing on the Internet and the effect that this element will have on ranking sites is an SEO technique.
We start today’s article with a question to challenge your mind. Imagine for a second you were transposed into the karmic-driven world of Earl. Can Google understand my bad feelings and experiences and criticism of this place? Or vice versa, will it help to increase the ranking of this place due to the content that has been formed with the name of this restaurant?
“Understanding” is a very complex concept; Especially when we use it for computers. But today, Google has gone beyond a robot with high intelligence. It was making the use of the Internet more attractive to us. Therefore, as an SEO expert or a webmaster, avoid lagging behind the competitors. It is necessary to be fully acquainted with the daily upgrading of the capabilities of this search engine. And thus, numerous advantages exist for success in ranking the site. Let’s enjoy
Google’s BERT algorithm
It may have happened to you that you have encountered a different answer by searching some words in Google than what you expected. For example, you might search for the word milk, which means tap, but you come across a tap. In current years, with the improvement of science and technology, Google, like other search engines, has always been looking for a way to improve and reduce such errors. Thus making the search easier for users, which can be said to have been successful in this area.
The BERT algorithm (BERT) was one of the methods that Google introduced some time ago to process natural human language. This algorithm helps Google better identify what the user is looking for by carefully examining the user’s sentence in the browser. In other words, Google will be able to understand semantic differences better. Be in the sentence. This algorithm is a great helper for Google and makes the search easier for users.
Impact of Burt algorithm on-site SEO
In the previous articles, we learned what the Burt algorithm is and how it makes the search easier for users and, of course, Google. Now we want to examine what effect this algorithm has on improving a website. As mentioned earlier, Google uses the Brett algorithm to carefully review the details of a sentence and display the most relevant content, images, or videos to users.
If the writers publish vague and incomprehensible content, users do not find the answers to their questions by reading that article. But also become confused; in addition to losing a large audience, they can not satisfy Google if you are the manager or responsible for producing content for a website. You should do your best to provide valuable and comprehensive content.
With the help of its tools, one of which is the Burt algorithm, Google examines all this content. And you can come out proud in this Google test if you have satisfied the site audience. The mentioned algorithm has a significant effect on the SEO of the site, and you should be able to keep it satisfied and confident to get a good rank; otherwise, you may fail in this direction.
Google’s predictive power
We all, as Google users, expect this search engine to reach our goal very quickly and accurately. On the other hand, SEO expects humans to behave reasonably as robots as human beings. For this reason, in the mission of advanced search engines, the discovery of two issues is significant:
- Understand the emotion that writers and content producers incorporate into texts and words.
- Understand exactly what Internet users are looking for when searching.
Take the word “age,” for example. This word has various purposes: the biological age of a human being, the meaning of a theater scene, or the name of a plant pest. At this time, Google’s powerful engine can easily use the “Language Study and Language Structure” program, which is used in its settings and is updated every year. To check the meaning and purpose of the author or user. And understand Achieve the correctness of the importance of the words in the sentence. This feature in Google enables him to understand pronouns’ negative or positive feelings. And even at a higher level whether the content is false or true.
Linguistics and Vocabulary Analysis at Google
Google’s linguistics and vocabulary analysis feature have dozens of applications to improve the quality and speed of searches. One of the most critical applications is Google’s ability to identify the attribute we use to introduce a product, location, or content. For example, the word “small” has a positive message regarding the size of a cell phone or computer. But the same word conveys a negative and critical message when used to describe the number of food presses in a restaurant.
Google can identify the difference between these words with the high analysis power of its algorithms and introduce the most appropriate pages to the user. And act with high accuracy in ranking websites. Therefore, both when searching and when posting content on pages. We must pay attention to the type and amount of emotions and the validity of the words used.
Of course, some experts now believe that search engines still lack the power to process “conversational” sentences in searches or content. And some even believe that Google can analyze emotions in links. , Have doubts. They do not yet know that Google Decoder can easily detect the meaning and feeling of all words and phrases in links, domains, brands, and brands.
Conclusion
Based on the above, it can be concluded that Google’s growing power in vocabulary analysis will significantly improve the speed and quality of searches. Although creating positive content is much more complex than writing harmful content and comments. It can be more valuable in increasing rankings because of content. And unpleasant retelling attributes will have a very impactful effect on improving the ranking of links and site pages. Therefore, those who pay attention to SEO techniques prefer to avoid providing critical blogs—or referring to negative associations and seeking more to produce or introduce positive words.
Source:https://rayamarketing.com/blog/Unhappy-Happy-Words-Google