How do we know that the content we have written is of quality? One of the most important points that is important when creating content is checking the quality of the content. Each person who places an order for content production pays a lot of attention to the quality of the content. Different methods are used to determine the quality of content, and you, as a content producer, should know these methods. Many tools will be used in digital marketing to evaluate the quality of content.
Content detection tools recognize each of the points related to SEO rules. If the author knows well what SEO is, he can undoubtedly write quality content without any problems in the shortest period. In this article, we want to explain to you each of the things related to the detection of quality content.
How do we know that the content we have written is of quality and familiarity with the tools to determine the quality of the content
You can easily evaluate the quality of produced content manually and using tools. How do we know that our content is quality, and what tools should we use? Today, there are many free and non-free tools to determine the quality of content. Some of the most important methods used to determine the quality of content are:
1. Google
One of the ways to determine the quality of content is to use Google. It is very easy to identify quality content using Google. You should randomly copy one to several complete sentences and place them in the Google search section. If the sentences placed in the Google search section exist in other contents, Google will find them for you and show the contents in the search results. If you do not search one or more sentences of the text in Google in this way, it is possible that you will miss some low-quality sentences. Therefore, in order to use this method, you have to put all the sentences of the content in Google so that it is recognized that they are not copies.
2. Duplichecker site
This site is considered one of the best sites for determining the quality of content. Each of the contents on this site will be reviewed, and their quality will be determined. You do not need to create an account to use this site. You will be able to evaluate a thousand words every time on this site. The target text on this site is analyzed in three ways. Various files with different formats are supported on this site. The result will be shown as a percentage. You can see plagiarism sources on this website.
This website supports several languages, and you can easily upload the file. After you put the content on this site, you should give a few minutes to show you whether the content is unique or a copy. If you buy the paid version of this site, you can check more than 25,000 words daily. There are many features on this website. On this website, you can easily identify grammatical errors.
3. Edubirdie tool to determine content quality
How do we know that our content is of high quality, and how to work with the Edubirdie site? The desired tool for determining the quality of produced content has a very easy user interface. Using this tool, you can identify the content’s originality, the text’s readability, redundant words, grammatical errors, synonyms, etc. To use this tool, you need to put the title of the content in the specified boxes. You have to wait a few seconds to receive the report. Before using this tool, you must create an account for yourself.
4. Plagscan tool
This tool is known as another tool for determining content quality. By using this specialized tool, you will be able to evaluate the authenticity of the content with a few clicks. To access the features of this tool, you need to have a user account. After that, you will be able to be sure of the uniqueness of the content by uploading each of the files. Excellent results are obtained from this tool. The free version of this tool has many limitations for measuring content. So you can get the paid version of this tool to use its different features.
5. Plagiarismdetector tool to determine the quality of the content
How do we know the quality of tour written content and how to use this tool? This content quality detection tool is used in both paid and free ways. Your content will be fully evaluated in this tool. The free version of this tool has excellent results. For this reason, many people use the free version of this tool. You should first put the text in the specified box and then evaluate the quality of the content. After a few seconds, you will see the result. If you want to get rid of ads, you can use the paid version of this tool.
6. Copyscape
This tool is known as another content quality detection tool that is free and paid. You can put the desired link in the free version in the search section. If you want to evaluate unpublished articles through this tool, you need to subscribe to it. In addition to showing a complete list of copy sources, this tool will identify each part of the text that is a copy. The free version of this tool is not very good. Accordingly, if you want to get more features from this tool, it is better to get its paid version.
7. Grammarly to determine the quality of the content
How do we know that the content we have written is of quality, and how do we use Grammarly? Many people use Grammarly as one of the important tools to check the grammar of the text. In case you need to know, in addition to checking the grammar of the content, this tool can detect a copy of any of the articles. To use this tool, you need to pay a fee. For people who are looking for free tools, this method will not work for them.
By paying the fee and getting a Grammarly account, you can use this tool’s features to evaluate the content. This tool accurately detects high-quality and low-quality content. For this reason, it has attracted the attention of many people. You can check English and Farsi content in this tool and determine their quality. Copy content is determined in this tool.
Suitable criteria for measuring the quality of content production
If we lived in an ideal world, we would easily see that our sales have multiplied by publishing one or more articles and content on the site. Unfortunately, this is not the case, and many of the contents we produce may not be well received at all. It is also possible that even if it is well received, it will not be able to convert the readers of the article into customers. Therefore, there is a need for smart content marketing.
Oftentimes, publishing content takes a while before anything worthwhile is achieved. Important marketing metrics thrive in this gray space between published content and sales. Content marketing has proven its ability in the success of businesses many times, But the basic question is, how can you make sure that you are doing content marketing correctly? How can you know that we have obtained a relatively good result with the existing cost?
To determine the performance of each piece of content, we need to use metrics that can measure our successes and failures. To measure our content marketing performance, checking the following three scales can be very helpful:
1. The traffic
The increase in traffic on the page where we have placed a certain piece of content is a good indicator of how that content is performing. Although traffic alone cannot indicate the success or failure of content marketing, it can show us the ability of content to attract a specific audience. If we see that the content is not attractive enough to bring the desired traffic to our website, maybe it’s time to rethink the topic or the way the content is presented.
How to measure traffic: Measuring traffic is simple if we publish content directly on our website. Many free and paid tools can be used to get such information. The most important and widely used of these measurement tools is Google Analytics, which makes us unnecessary of many other tools and provides us with very valuable information.
Factors such as SERP rank, size of following, timing, and presentation all play a role in the amount of traffic received. Suppose the data shows low traffic for an article. In that case, we need to optimize that content for search engines and buyer personas, because minor adjustments can greatly impact the traffic we receive.
2. Engagement
Although traffic metrics will help us determine how many people have accessed our content, these numbers never guarantee that the audience is engaging with the content. There is a big difference between reading, commenting, and sharing a post and just visiting and closing the page. The number of tweets, retweets, comments, shares, and likes received by a piece of content depends on how the audience has received that content on that particular platform.
Being able to leverage specific channels for success helps marketers identify what type of content works where and why. This capability helps us focus our business on platforms that are most profitable. Conflict with content can also be related to the content we produce in any of the social networks. The number of likes, shares, comments, etc., also shows the customer’s engagement with the content.
How to measure engagement: One of the popular tools for measuring reader engagement is sharing buttons on social networks. Social media buttons below blog posts show the level of audience engagement with a piece of content. Suppose you are looking to measure the audience’s attention or engagement on the site. In that case, blog comments are good indicators of audience engagement with your content Because they show that the audience has read the article to the end and is involved enough to comment or ask a question about it.
Factors such as visit duration also show the level and quality of audience engagement with a piece of content. In social networks, depending on the type of social network or messenger, there are many tools that give you good information. On Instagram, if your page type is a business, it will provide you with a number of customer engagement for each content, which is the total number of likes, comments, and shares.
3. Conversion Rate
Perhaps the most important achievement of content marketing is the quantity and quality of conversions. Converting a lead into a customer means profitability; hence, the higher the conversion rate in a marketing campaign, the more value is generated.
Suppose your content contains a call to action. In that case, the conversion rate of the reader to the follower of your call to action at the end of the content shows that the visitor understood what they were supposed to do and also shows that the visitors are interested in your product or service as much as They have been interested enough. While 92% of companies that blog multiple times a day have been able to attract customers through blogs, it can be concluded that content marketing can convert leads into customers.
How to measure conversion: For reference traffic and social networks, the source of the traffic indicates the conversion rate of visits to calls, the conversion rate of calls to customers, and, as a result, the conversion rate of visits to customers. When measuring the success of conversions, you should look at which sources generated the highest conversion rates. For example, do e-books or webinars have conversion capabilities? You should also pay attention to the success rate of referrals, whether they are from someone else’s blog or one of your social media channels.