Marketing podcasts are one of the many types of podcasts that can be heard everywhere using podcast streaming apps. Stay with us if you have been asked what podcast marketing and audio content production services are.
What is a marketing podcast?
As the world moves faster, podcasts related to marketing also find a more critical place among different people in society. These podcasts can communicate between customers and providers of other products and services.
Gain the trust of customers and attract them to you. The marketing podcast, while short, is full of information that the target audience needs. In this way, marketers have become very interested in producing and launching podcasts.
The benefits of podcast marketing
Perhaps it can be easily claimed that the best and foremost advantage of marketing podcasts is the amount of interaction that can be had with listeners and audiences. Today, no one can easily deny the role of podcasts in increasing website traffic. On the other hand, these types of podcasts have made it easier to access the information their audience needs.
This is extremely important considering people’s troubles and lack of time for study and research. Remember that audio content production services are designed to be accessible at all times. You can always listen to podcasts easily, whether driving, cooking, or doing anything else. Considering the podcast tariff, it can be said that this is an opportunity that should be taken advantage of.
Another of the essential advantages that can be considered for the marketing podcast is the improvement of business boundaries and the expansion of new advertising methods. Podcasts are attracting more and more audiences every day. As a result, they provide brands with opportunities that every experienced and competent marketer can take full advantage of.
Examining the role of podcasts in increasing site visits and bounce rate
A podcast, or Internet radio, is a collection of audio files. Podcast episodes are uploaded online after production. As a result, users can listen to podcasts with the help of special programs and software. Since the popularity of podcasts has increased in recent years, the role of podcasts in increasing website traffic cannot be neglected.
Podcast popularity statistics
More than 900,000 podcasts have been produced on political, psychological, literary, and other topics. People with different tastes can easily listen to their desired audio content from multiple podcasts. According to the number of produced podcasts, it can be concluded that the popularity of podcasts is increasing, and in the coming years, this statistic will increase significantly.
According to the research, it can be said that about 22% of American people listen to podcast episodes per week. About 51% of Americans have experienced using a podcast once in their lifetime. In England, many people listen to their favorite podcasts.
With the spread of the corona disease and recent quarantines, most people in South Korea and Spain listen to their favorite podcasts daily. According to statistics provided by media analysts, today, most people listen to various podcasts while driving and in their free time.
Listening to podcast episodes is easy, and the podcast can be used easily with the help of a smartphone. While listening to podcasts, you can do other things, such as driving. That’s why the popularity of using podcasts has increased.
Reasons to add podcasts to your digital marketing strategy
The podcast is one of the single media types with much potential. For this reason, the role of podcasts in increasing website traffic should not be ignored by marketers. The following are the most important reasons for adding podcasts to your digital marketing strategy:
The appeal of podcasts
Podcasts can be listened to in any situation, which is why podcasts are attractive to audiences. It is also easy to follow podcast episodes, which is why the popularity of podcasts has increased among people of different ages.
There are a few barriers to podcast production.
Podcast production can be done anywhere. In addition, spending a lot of investment to produce audio content is unnecessary. As a result, any person who is skilled in the field of audio content production can start creating podcasts with different topics. As a result, the existence of a few obstacles to podcast production has caused many people to think of producing popular audio content.
Podcasting increases website traffic and boosts SEO strategy.
The benefits of podcasts in strengthening the SEO strategy have increased the role of podcasts in increasing site visits. Make sure every podcast episode you produce has a transcript.
Following this rule allows you to use more keywords. As a result, the opportunity to visit your website will also increase. It is worth mentioning that adding the podcast transcript to the blogs you created can quickly drive many contacts to your website.
Podcasts make your brand more visible.
Today, podcasts are becoming popular content. The brand name is displayed together with the podcasts on many online platforms. As a result, it can be said that with the help of the podcast, the visits to the brand name can be increased.
In addition, the podcast is one of the unique media for covering various key topics in the specialized sector. As a result, listeners around the world who are interested in hearing your podcast topic can connect with you. As a result, it can be said that by producing and exposing a podcast, brand visibility and trust in the brand will increase.
Access to new audiences
Producing a podcast allows you to reach a large new audience. In this case, you can share your products on social platforms by attracting more audiences. In addition, by producing audio content and sharing it, you can create a deeper connection with your contacts.
All kinds of podcasts
Choosing the type of podcast for business is one of the relatively complex tasks. As a result, you should familiarize yourself with the kinds of podcasts first of all. Note that each of these types of podcasts can have a significant impact on increasing website traffic.
The following are the most critical types of podcasts:
Conversation podcast
This type of podcast is one of the most popular podcasts. A traditional radio format is used to produce a conversational podcast, where two presenters talk to each other about an informative or entertaining topic during the podcast’s production.
Interview podcast
An interview podcast is another type of podcast. To produce this type of podcast, the host gives the guest a professional or entertaining interview.
Monologue podcast
One person speaks throughout the entire podcast episode to produce a monologue podcast.
Storytelling podcast
To produce a storytelling podcast, the host talks about a specific topic. Also, some hosts tell stories about unique experiences they had in their lives to make this type of podcast.
Theatrical podcast
The theater podcast is another type of podcast. A professional team is needed to produce this podcast. Each member of the team has a specific task.
Mixed podcast
Different podcast formats must be combined in a single form to produce this type of podcast. For example, you can have a monologue podcast and occasionally interview your guests during the podcast.
Introducing the best marketing podcasts in the world
Whether you want to improve your language or use the business experiences of different people worldwide, listening to various marketing podcasts in other languages is not without pleasure. Join us to introduce you to the best marketing podcasts in the world that are presented in English.
Marketing over coffee
It must be interesting to know that one of the most famous marketing podcasts in the world, Marketing Over Coffee, is recorded in a local coffee shop. John Wall and Christopher Penn are the primary hosts of this podcast, which is broadcast weekly for approximately 20-30 minutes. The main focus of this podcast is on various marketing tips and tricks and the principles of traditional and digital marketing.
The Marketing Secret Show
The Marketing Secret Show is one of the world’s most popular and famous marketing podcasts. Russell Bronson hosts this marketing podcast, with over 168,000 listeners. In this podcast, Bronson, one of the most famous people working in internet marketing, teaches entrepreneurs and small business managers how to grow their businesses.
Marketing School Marketing Podcast
Few people are involved in marketing in some way and have not heard of Neil Patel. The popular Marketing School podcast is one of the podcasts that Neil Patel and Eric Seo present to their audience. The average time you need to listen to each episode of this podcast is about 10 minutes per day. In each episode of this podcast, you can hear new, entertaining, and practical content.
Social Media Marketing Podcast
If you are among the people who are interested in the discussion of digital marketing and social network marketing, you should not miss the Social Media Marketing Podcast. This podcast has been published weekly since 2012, and more than 40 thousand people follow this marketing podcast.
To listen to this popular podcast’s episodes, you should spend about 45 minutes. The host of this program, Michael Stelzner, helps his audience to learn new strategies in the marketing world and to improve and expand their business.
Online Marketing Made Easy
Amy Porterfield is the creator and host of the popular marketing podcast Online Marketing Made Easy. This program is specially prepared for new and small businesses, during which Amy tries to help her audience with the challenges that are in the way of their business by conducting expert interviews or providing short educational programs. to face
Also, in this podcast, you can hear about successful business managers’ experiences at the beginning of their journey. Depending on the type of audio content being produced, you should spend between 5 minutes and an hour listening to each episode of this podcast. The credibility and popularity of this podcast show that it is worth your time.
Final word
Of course, producing a marketing podcast requires knowledge and experience. This is the only way to get the best out of audio content production services. If you want to use a marketing podcast for your brand, contact the experts to determine the cost of audio content production.