The site’s SEO score indicates its performance and position in search engine rankings. The scale of this scoring is between 0 and 100. Google and search engines regularly check the content of the sites and display the web pages in a ranked form based on the score and the matching of the content with the algorithms. Now, if you want to use search engine optimization to improve your site’s ranking, knowing the SEO score can help you.
With tools that show the site’s SEO score, you can accurately estimate the current status of the pages in the search results (Search Engine Result Pages). Every so often, Google searches the content of web pages and scores them based on certain algorithms.
Google’s current scoring indicators are divided into four technical sections: user experience, content, and compatibility with mobile operating systems. In each section, Google and other search engines have considered more than a hundred components in their algorithms. Paying attention to the most important topics of each section can increase the SEO score and get a better position in search engines.
The importance of site SEO score
One of the SEO tasks is regularly evaluating the site’s SEO score. This score shows whether the site meets the technical search engine optimization standards. Also, by analyzing the site’s SEO score, the site’s position can be compared to competitors and other web pages. Paying attention to this score and placing it at the top of the results pages (SERP) allows online users to access the site’s content faster.
Scoring indicators
Although Google and search engine algorithms sometimes change, SEO experts can be aware of these changes using site optimization evaluation tools. Also, implementing white hat SEO techniques will effectively improve the position of website pages. The important factors taken into consideration to evaluate site optimization and score it are using keywords in the text and titles, compatibility of web pages with mobile operating systems, sharing pages on social networks, and backlinks with authoritative sites. And… . In addition to what was said, the site’s technical problems are very important in scoring and ranking its pages. Site address (URL), site content display speed, the connection between pages and the number of internal links, and broken links are among the topics considered for site analysis from a technical point of view.
Tools showing the site’s SEO score
To ensure the site’s SEO score and its content compliance with the ranking criteria of Google and other search engines, sites such as seo site checkup.com, seo testeronline.com, MOZ Authority, buplichecker.com, seobility.net, prchecker.info, Ahrefs Site can be used. Audit Tool and Website Grader used. Whenever the algorithm of Google, Bing, and other search engines changes, these tools are also updated. Usually, the criteria evaluated for scoring include site performance and speed, page security, key phrases, image volume, etc.
The introduced tools evaluate site optimization criteria and show the site’s SEO score for free. In addition, they display advanced reports about the SEO content of the site, which can be useful for fixing errors and evaluating the techniques used.
Moz website provides users with several different tools to evaluate content optimization. In addition to visiting the site, you can download and install Mozbar to use these tools on the Chrome browser. Some Moz features, such as MozBar, LinkExplorer, MozCast, Site Crawl, and Free Seo Tools, are useful for analyzing the techniques used in SEO.
The MozBar tool provides detailed information about domain authority, Spam Score, backlinks, and the position of competitor sites. Another feature of the Moz site is the Free Seo Tools tool, which provides free characteristics about the site, some of which are: site score in Google, Spam Score, the number of sharing pages of the site such as Top Linking Domain, and Top Pages By Link.
How to use Seo Site Checkup
SEOSiteCheckup.com is one of the easiest tools to check the SEO score of a site, and so far, no other software or site has been offered similar to it in terms of accuracy and evaluation quality. Working with this tool is simple and enough to enter the site’s URL in the specified field.
By clicking on Check Seo, site optimization indicators will be displayed in a list within a second. This information is very useful for analyzing the weaknesses and problems of the site’s content. In addition, it automatically shows the site’s score in terms of site optimization indicators, which can be used to evaluate the content of pages relative to competitors and its position in search engines.
What is Alexa Rank?
The Alexa ranking was created by the Alexa Internet Company and has been used by web designers and content creators for over twenty-five years. This company is a subsidiary of the famous Amazon site and uses web traffic data to compare sites. Alexa rank helps the SEO to improve the site and get more visitors. The way to calculate the site rank is to calculate the number of visitors and their interactions in the last three months—the lower the Alexa ranking, the more visitors and the popularity of its content.
To find the Alexa rank, you can go to the site (alexa.com) and type the desired page address. The Alexa ranking algorithm considers only two parameters. The first one is the daily visitors, and the other parameter is the average page views. Although the Alexa rank is a good tool for comparing the number of visitors, it does not provide accurate statistics about the details of the site’s content and the exact position on the search engines. In any case, Alexa rank is a very useful tool for comparing web page visitors to competitors.
How to increase site rank in search engines?
Once site owners can improve the position of pages in search engine results and have more points in Google if they are familiar with ranking principles, searching for a term in Google determines the position of web pages relative to that keyword. Producing useful content and using the right keywords will affect the site’s Page Rank. The more authentic and up-to-date the site’s content, the more visitors will support it. In addition, choosing the right domain name (URL), correct advertising, user-friendly page design, and link exchange with reputable sites will increase site ranking and more SEO points.
Currently, the most important issues that must be considered to increase the site’s SEO score are the number of words in the content of web pages (Content-Length), content titles and tags, non-duplication of content, site speed, compatibility with browsers and different operating systems, images. Optimized and updated pages, the number of internal links (Deep Linking), and high-speed mobile pages (Accelerated Mobile Pages). Although Google’s algorithms and search engines evaluate more than two hundred issues related to the site’s content, these are the most important ones that surprisingly change the site’s position.