What are UI and UX design? In this article, we are with you by examining this issue. UI and UX design are always expressed together, that’s why sometimes these two concepts are considered the same, while they have major differences. Many think that UI is the same as UX; on the contrary, if you have the same idea, stay with us until the end of this article.
It is good to know that UI and UX in web design are among the terms in the same set but are not synonymous. As a designer, understanding these differences will help you increase your general knowledge and practical skills related to web design.
Similarities of UI and UX design
In English, they use two words, feel and look, to express the difference between UI and UX design. Feel means to feel and expresses the result of user interaction. How does the user feel as a result of using the product and, ultimately, his journey? But in designing the user interface, we focus on the look. That is, how the website page looks like.
This issue indicates that user interface and user experience are closely related, and their con,cepts are hidden. Although UI design is only concerned with visual effects, these visual effects should ultimately lead to a good feeling in users. The ultimate goal of UX design is to enhance the user experience by interacting with the product.
This positive interaction can be achieved using different methods. For this, your website should simplify the problem or issue in the user’s life or provide reasons for his entertainment. Sites where you can watch movies or play paid games, are prime examples of fun interactions. Any interaction and result should lead to a feeling of satisfaction in the user. Ux is a feeling, not a physical issue.
Explain the differences between user experience and user interface
The user interface UI is also known as the virtual interface. Because the user is directly connected to it, better to understand the difference between UI and UX design, it can be said that the user interface is the body of the website. In contrast, the user experience can be considered the soul of the product. Among the similarities between UI and UX design is that they focus on the same product, and their tasks overlap deeply.
Although there are common goals in UI and UX design, the difference in tasks has caused the difference in goals. In UX design, wireframing design (box and basic formatting) is discussed, and testable prototypes are also created. The design of these items forms the basis of work in a website or service.
Also, in UX design, everything that leads to a good feeling for the user is planned. The first stage of this detailed planning will be related to creating products or services that will solve the problem or problems of the user as a result of using them. In the next step, it is also noted that this proposed solution is simple and enjoyable.
Design details and generalities
Here is another difference between UI and UX design. The user interface in the design process deals with the display and behavior of digital interfaces on a page. In a word, the user interface deals with all the visual and interactive features of websites, including color, typography, the function of buttons, slide shows, carousels, etc.
Among the other differences between UI and UX design is that in UI design, details are discussed, while in UX design, we consider generalities. Also, the prototype based on user experience design will reach its final form by adding color and graphic designs by UI.
The difference between the work of designers in UI and UX design
Considering the different aspects of UI and UX design mentioned in the previous section, it is obvious that the designers of these two fields have different tasks. Considering that content plays an important role in user satisfaction or dissatisfaction, content strategy planning is examined in UX design principles.
This planning includes all aspects of the content. Textual content, visual content including photos and videos, and multimedia content. Of course, the content strategy is not always the responsibility of the UX designer. Sometimes companies get help from content production experts and SEO specialists to plan for content production.
If the UX designer is involved in the content creation strategy, the resulting design can be considered content-oriented. The content production strategy includes subsets such as customer analysis, content mapping, competitor analysis, testing, and prototyping.
Testing and prototyping
The initial designs that UX designers implement are repeated and reviewed several times before being finalized. This process is called testing and prototyping, which are among the most important parts of the design process. For this reason, as a user experience designer, it is necessary to acquire sufficient knowledge of research methods. A/B testing is helpful in email marketing and customer measurement.
If you use this method correctly, you can increase advertising efficiency and the click rate on the website link. This issue will increase website visitors and ultimately increase sales. Using this test, you can compare different design versions and measure their efficiency. In UI and UX design, the a/b test is used for placement between buttons, text formatting, or other design elements.
The main structure of plans and wireframing of plans, prototyping to perform performance testing, and coordination and analysis are also among the duties of the UX designer, which will be included in the subset of responsibilities related to testing and analysis. Plans are implemented after planning and then analyzed.
The UX designer will apply new changes if any need to be changed or updated. But the designer’s work does not end at this stage. He must follow the goals and criteria and conduct the necessary research on the consumer. This research includes questionnaires, surveys, product testing, etc. A different research method is adopted depending on what the company intends to investigate.
User interface design
In expressing the differences between UI and UX design, it can be pointed out that the UI designer must be loyal to the brand style in his designs and maintain the design standards. This special brand style should be implemented continuously in the products and services provided.
All the colors, typography, and fonts are implemented faithfully to the brand style. The user interface designer’s other duties are using the correct coloring, design of buttons and clickable sections, suitable Chinese characters, and interactive design. Creating animations on a page, interactive design, and development of visual content are also the responsibility of the user interface designer.