LinkedIn, A specialized business network
LinkedIn is a specialized social network that was created for professionals, entrepreneurs, employers, and job seekers, to create and facilitate professional communication, job search, networking, and sharing content and information related to different professions and industries. Since LinkedIn has many features and facilities, it helps people to find suitable job opportunities and improve their career position.
If you create a professional profile and have a calculated and correct activity on LinkedIn, this social network can be your launching pad and bring you unparalleled career success. Of course, branding and activity on LinkedIn is not only for individuals but businesses and brands should also consider creating a professional LinkedIn profile for marketing and branding.
Why is LinkedIn activity important?
If you want to find a suitable job, if you want to be known in your field and show your skills and abilities in the best way, or if you are thinking of marketing your brand, LinkedIn is the best platform. Organizations usually register their job ads on job sites to find the right staff, but larger and more professional companies definitely go to LinkedIn and search there to find the staff they want. LinkedIn has a large population of experts from all over the world in various fields, so you will connect to a wide network of professionals and you will have more chances to cooperate with reputable brands and international companies. In the following, we will review in more detail what are the advantages of creating a professional LinkedIn profile.
Branding and professional networking
No matter how skilled you are and how experienced you are in your field of work, if you don’t take branding and networking seriously, you won’t be very successful. LinkedIn allows you to showcase your skills and activities as well as connect with people in your industry or profession. LinkedIn is a powerful and free tool for branding and business communication. These connections can be effective in obtaining job opportunities, collaborations, learning, and career advancement. At the same time, you can connect with new people on LinkedIn, and you can maintain your previous connections with previous colleagues, professors, and fellow students.
Job search and introduction to employers
LinkedIn is a great tool for finding job opportunities. With a professional LinkedIn profile, you can easily find the jobs you want and work in the best organizations. Also, employers are always looking for new, talented, and experienced employees on LinkedIn. In this regard, if your profile is professional and by your job needs, you will most likely be considered as a suitable option and your job offers will increase. Also consider that if you want to cooperate with foreign and international companies, it is better to be active on LinkedIn and not just rely on domestic job sites and platforms.
Increasing professional credibility
A professional LinkedIn profile and regular LinkedIn activity can help increase your recognition and credibility in your industry and profession. Of course, as we said, you should be active regularly and pay attention to updated content and trends. For this purpose, you can write articles related to your field of work, share new news, give your personal opinions on various topics, and also communicate with prominent people in your field. These works will make you more known and more recognition can bring you credit.
Important tips for creating a professional profile on LinkedIn
Creating an account on LinkedIn is not difficult at all, everything is clear and clear, you just need to pay attention to a series of points so that you can have a professional profile. In the following, we will review the important points and steps of creating a professional LinkedIn profile. Join us for professional LinkedIn training.
Do the initial registration
To join the LinkedIn social network, you must first go to the LinkedIn website https://www.linkedin.com/. If you want to create a profile for the first time, click on Join now, enter your desired email and password (the active email you have access to) and click Agree & Join. After that, you must write the name (First name) and last name (Last name) and click on the Continue button. On the next page, you must enter information about your place of residence, last place of work, and last job title to complete your initial registration. Finally, choose the type of user account (free version or premium and paid version). Note that the premium version of LinkedIn can be used for free only for one month.
Add a suitable photo to your LinkedIn profile
For someone who comes across your name and profile on LinkedIn, the first thing they see and pay attention to is your photo. You should not leave your LinkedIn profile without a photo or choose an inappropriate photo because in this case, it will give the audience the feeling of being unprofessional. Choose a high-quality, new, simple LinkedIn profile picture, preferably with formal clothes. Those who put appropriate pictures in their professional LinkedIn profile have more chances to be seen and receive job offers.
The background photo is also located on the top of the profile page and it is better to choose this photo according to your field of work and activities. Usually, they don’t put the person’s photo in the background. Common examples of background photos include logos, company and workspace photos, etc.
Write the Headline and About sections accurately and creatively
In the headline section, people generally write their job title as well as where they work. Now you can add adjectives. Of course, do not use clichéd words and adjectives such as responsible. In addition, it is better to write frequently used keywords related to your field of work in the form of hashtags in the headline so that you are more likely to be found in the search results.
Now we come to the About section, where you should write a detailed, attractive, and creative summary of yourself. Try to give the best introduction you can of yourself in a few lines to have a professional LinkedIn profile and attract the attention of employers. Use keywords in this section as well. Also, make sure that about should not be limited to work history and skills, write the story of your career path along with your successes, interests, and goals.
Add your work history to the Experience section
One of the most important parts of your LinkedIn page is the section about your current job and work history. In this section, you should write your experiences and work history and show what companies you have worked in, what job positions, what projects you have carried out, etc. Usually, when the employer enters your LinkedIn page, he first goes to the work history section. So write this section carefully and completely and with honesty. This section is very important in making a professional LinkedIn. For each job position that is added, you must write the job title, company name, type of employment, start and end date, relevant industry, skills, and job descriptions. Also, to have a professional and better LinkedIn profile, you can add links, photos, and videos from the media section.
Complete the Education section
After you’ve entered your work history, it’s time to add your education. Education information includes school/university name, degree, field of study, start and end dates, grade (GPA), activities, associations and groups you have been a member of, skills, and descriptions. Here you can also add a link or a photo, video, etc. file. By the name of your university, you can find your friends and former classmates and expand your connections.
Note: If you have completed a training course, have a certificate, and want to bring it to your professional LinkedIn profile page, these certificates will be placed in the Licenses & certifications section. Add a profile section at the top of the page, Recommended, Add licenses & certifications is the way to add certificates and documents.
Write about your skills and rate them
Enter the skills you have in your field of expertise in this section. Usually, people write about 10 to 20 skills in this section, it is better not to overdo it and write more than that. Also, write down both soft skills and hard skills, but not too obvious and basic skills. People who know you can vouch for your skills so your professional LinkedIn profile is more likely to show up in search. In addition, you can evaluate the level of your skills through LinkedIn’s own tests (Skill assessments).
Do not underestimate the impact of recommendations
Another one of the most important parts of LinkedIn that increases your chances of success is the recommendation section. Recommendations are actually things that other people write about you, people who have worked with you before and know you, write a few lines about you and in this way introduce/recommend you to others for cooperation. To request a recommendation letter from others, you need to enter the desired person’s page, click on More at the top of the page click Request a recommendation, complete the form, and ask him to write a recommendation for you. If you want to write a recommendation for someone, you should do it from the More section and the Recommend option. We suggest that you recommend people who you really know and trust in their ability, usually, they will also recommend you and you can create a professional LinkedIn profile.
Take communication and networking on LinkedIn seriously
You must know famous people and prominent experts in your field of work who are generally continuously active on LinkedIn. After all, LinkedIn is the most famous and largest professional platform in the world, and if you want to progress and be recognized by professionals, you need to be active and communicate. As we said, no matter how expert and skilled you are, if you sit in a corner and do not network, you will not go anywhere. Until you act and communicate, how should others know you? So when you create your profile on LinkedIn, you should follow your former colleagues, current colleagues, professors, employers, famous people, and influencers related to your field of work and in short anyone who is related to your work and can help your current and future career. and communicate with them.
Be active and produce and publish interesting content
People are known and noticed on LinkedIn who regularly produce content, but not just any content! If you want to have a professional LinkedIn profile, you should read news of the day, educational materials, articles, reports, and interesting research and produce creative and interesting content according to your field of work. Creating content on LinkedIn (whether it’s a personal page or a business page) is very influential on your branding. When you publish useful, valuable, and preferably short content in different forms of text, image, video, etc., others will like and repost that post, and leave comments for you, and in this way, your connections will expand, your LinkedIn page will grow, and more. You will be known. Of course, this should not be one-sided, if an article catches your attention, you should leave comments, likes, and communicate in some way.
Of course, content creation in LinkedIn is not only limited to educational and practical content. On LinkedIn, usually writing about experiences, memories, and workplace events is very attractive to the general public and makes them feel more intimate and close to you.
Conclusion
In this article, we have shared with you the most important tips about creating a professional LinkedIn profile. It may seem difficult from a distance, but when you start your activity in LinkedIn, you will realize that growth and development in this space is not too difficult and far from reach, you just need to spend time and patience. If you don’t do any specific activity on LinkedIn, just create a profile and leave it, you definitely can’t expect any progress. But if you spend time, create content, and establish good communication, you will definitely see the result and achieve significant success. Building a professional LinkedIn is building a professional resume, and LinkedIn and connecting with professionals will help you get what you deserve based on your expertise and skills and collaborate with the best businesses.