Advertising on Instagram and Telegram has become very important due to expanding people’s presence in virtual networks. Virtual networks have become an integral part of today’s lives. Everyone uses this platform for personal and business reasons.
But the difference between different pages is the usefulness and practicality or poor quality of the content provided on the pages. So, if you intend to attract an audience, it is better to distinguish between your brand and other contentless pages.
Advertisements on Instagram and Telegram follow modern marketing methods these days. People are looking for valuable and informative content. You will be more successful if you can inform the audience of your field of activity by providing attractive content following your service. Creativity and honesty in presenting content can differentiate you from other competitors.
There may be many competitors in your field of work, but if you have a specific product goal, you can make your business stand out and differentiate from others using your slogan. Instagram has millions of international audiences. Telegram is also very popular because of the ease of working with this platform, and you can create content there and communicate with your contacts.
Advertisements on Instagram are mostly visual and video, but on Telegram, they can be in the form of text, video, photo, or even informative PDFs. If you can choose all or part of the application platforms according to your purpose of activity in virtual networks, you will be more successful in advertising.
Social Media Marketing
Social media marketing is using social media infrastructure to communicate with audiences. Personal branding can be done through “Social Media Marketing” (SMM), and sales can be increased by increasing website traffic. All of the above means that you must be a content producer. Publish this content in various forms, such as social media posts or podcasts. In addition to all these things, you should pay attention to your users’ and contacts’ criticisms and questions and monitor the results of your activities and the advertisements. Of course, marketing through social networks is only one of the Internet marketing methods.
A brief look at social media marketing
Social media marketing, or the marketing of social networks, was initially associated with the publication of content. In the past, businesses used to publish their content on social networks to increase traffic to their website, but over time, social media has become much more than just a place to publish content.
Today, different businesses follow different ways of social media marketing. For example, a company that attaches great importance to people’s opinions monitors these opinions on social networks and responds to them appropriately.
In another example, a company that wants to measure its performance in social networks and evaluate the number of visits, interactions, sales, and customer communication with itself, uses special social network analysis tools. Finally, some companies also use advertisements to achieve their desired goals in social network marketing. Of course, collecting all these cases is also known as “Social Media Management.”
Words related to social media marketing
There are common words and phrases between most social networking platforms, which will be mentioned throughout this text. Therefore, it is better to get familiar with some of these common expressions before learning how to market social networks to understand different textual elements in social networks better.
Content
“Content” refers to your published content as a “Post.” This content can be a blog post, an Instagram photo, a tweet, or a YouTube video.
Context
“Context” is more important than content in social networks. For example, if you publish a joke in the middle of a 3000-word blog post, it won’t get any readers, but the same joke in the form of a tweet can attract many readers on Twitter. The opposite of this article is also correct; it is impossible to publish the entire text of a blog post as a tweet. It would help if you used hashtags instead.
Hashtag
The use of “hashtags” (Hashtags) are among the conventional tools that can be used to provide users with additional information on social networks. With the help of hashtags, you can refer to the topic of your content or specify it as part of a “trend” or current content. With the help of hashtags, the probability of your content being seen and, as a result, being shared will increase.
Share
“Share” can be considered a kind of currency in social network marketing because shared content is all that matters in a social network.
Interaction
The more the audience is involved with the published topic, the more the interaction will be. Of course, the main word in this regard is “Engagement,” but in the translation, we have considered the word “interaction” for it. This interaction can be in the form of a like, comment, share, or mention. In the rest of this text, we will learn about various methods of increasing interaction in social network marketing.
The difference between advertising on Instagram and Telegram
Advertisements on Instagram and Telegram have differences that are discussed in this section. With a simple comparison and checking which advertising platforms you spend most of your time on, you can notice the difference between the ads on these two platforms. Of course, Instagram has many active audiences.
So the effectiveness of its activity is more than Telegram. Even with the help of SEO tools, you can better understand the acceptance of different age groups for different content. Another difference between advertising on Instagram and Telegram is finding specific audiences in specific geographical areas.
Because of the tags used on Instagram, you can work with the audience of a specific area and get the best results. On the other hand, if your products are related to a certain gender or age group, you can find your special audience on Instagram more easily.
If advertising aims to communicate directly with your audience, we recommend advertising and investing in Telegram. But in general, having a website, advertising on Instagram and Telegram to attract more audience, direct communication and production of video content, production of text content, and production of video content to introduce products, as well as more sales, is necessary for a successful business.
How to find the best platform for advertising
Advertising work on Instagram, Telegram, and other platforms, is specialized work. Maybe in the past, you could achieve relative success and minimal visits by posting a few posts on these networks. But these days, advertising in virtual form should be done by targeting and using analysis and SEO tools.
You can contact SEO experts for advice if you want the best platform for your services. Ordering the production of specialized content from the authors and animators of these collections, leave the responsibility of attracting the maximum audience to the employees of these collections.
Advertising on Instagram, Telegram, and site SEO is time-consuming and must be done with the right marketing principles. Among the platforms that can be used for advertising are Google, YouTube, Pinterest, Instagram, and Telegram. If your field of activity is in artistic fields such as painting and handicrafts, you can use Pinterest and Instagram to show your products to others.
If you are active in motivational speeches and selling educational packages, building a website and opening a page on Instagram to hold live educational sessions is useful. Otherwise, you can make a lot of use of the web and Telegram platforms to produce text content and use these text platforms to provide PDF files.
What factors influence the choice of marketing platform?
Advertisements on Instagram and Telegram will be effective if you properly use marketing evaluation methods. Of course, not everyone who owns or wants to start an online business is an expert. So, the importance of using digital marketing and experts in this field is clear in these situations.
It is necessary to get advice from experienced consultants to choose the right platform for advertising. The following can be mentioned among the factors that are effective in correct, targeted, and effective marketing. First, specify the content type and the service field in which you are active. Content production should follow your advertising slogan and the best content model.
Then you need to determine the target and the group to whom you need to deliver your message. According to the rules of SEO and advertising on Instagram and Telegram, content production must be done regularly at specific times; To be able to bring the business closer to its goal. Get the necessary training by consulting specialized digital marketing companies.
Benefits of Instagram Marketing
Advertisements on Instagram and Telegram have higher efficiency and feedback than other platforms due to the development of the features and options of these applications. The most important advantage of marketing on Instagram is the visual visibility of your brand and content. The more unique your graphic function is and can attract the audience at first glance, the more effective your ads will be.
Another advantage of Instagram and digital marketing and internet advertising services is the expansion of online shopping through these channels among consumers. If you own any business, you can easily increase your sales by setting up an Instagram page. This network has more than one billion users who can give you feedback.
You can easily communicate with your audience through comments or direct messages. You can see the progress and working methods of your internal and external colleagues and get ideas from them. With the growth of your page, many businesses will offer you advertisements, which will be very profitable for your collection. You can invite their audience to enter your page by submitting your ads to other pages.
Advantages of marketing in Telegram
In line with advertising on Instagram and Telegram, you can easily share any file with any volume with your audience. Instagram users have less patience to read text or long captions, but Telegram users are more receptive to reading long, interesting, and informative texts.
Business owners can share links, audio, and text documents and upload long videos on Telegram. Your audience in Telegram is infinite, and you can search different groups to attract an audience. There are attractive stickers in Telegram that you can use according to your goal and slogan to attract the audience.
One of the other advantages of Telegram compared to other platforms is the creation of a bot to answer and guide the page’s audience. You can have chat groups and discussions with your audience and analyze their wishes, needs, and opinions in line with the growth of your services. With digital marketing advice from the best digital marketing sites, you can make many uses of virtual networks in line with your sales.
Final word
Suppose you are a business owner and have not yet tried attracting an audience through social platforms. You can set up your channels with a free consultation with experts. If they are not accompanied by knowledge and expertise, advertisements on Instagram and Telegram will not attract an audience, and you may fail in this direction alone. You should be trained in this direction or, by spending a little money, entrust this work to content production specialists by ordering content production.