Advanced SEO training can bring good things to you on becoming a professional. One of the things that are used to teach advanced SEO is Wix advanced SEO meta tags. Meta tags will help you a lot in the SEO of your pages. In the following, we will fully review meta tags and their impact on on-site SEO.
What is a meta tag?
Internal SEO and external SEO are two ways to promote your website, each of which has extensive sections. Internal SEO refers to actions performed inside your site, and external SEO refers to actions performed outside your site. Meta tags, keywords, alt, etc., are used in internal SEO, and reports, ads, backlinks, etc., are meaningful in external SEO.
For advanced SEO training, we need to know that meta tags are HTML codes of a document that help search engines understand your content. Meta tags are also used for page ranking. There are types of meta tags that you need to use to improve your position in Google. We will examine these tags further.
Meta title tag
It is often said that the content is the king and the content’s title is the kingdom’s crown. This sentence means that a king is not recognized without his crown. The title of the content is important because it helps to understand the general topic of the content and can attract the audience to you. The same kind of shops in the city are not recognized without signs; the contents are also not recognized without titles.
The title meta tag is the first tag that is used. It is also the first thing shown to search users. It will help if So weird be careful in writing and choosing it to attract the user to the site. Using keywords is one of the points that should be considered when writing the title. In our other articles, you can read additional tips for writing an attractive title.
These titles direct search engines to your site based on the user’s search. The Google search engine introduces your website to the user based on the words used in the user’s search and the words in your title. This title is the title meta tag. On the other hand, specifying the titles will help the Google crawler to find your site easily and check it.
Description meta tags
Description meta tags are defined in advanced SEO training. The detailed information is displayed below your title, and the title should write this information to force the audience to enter your site.
The description meta tag is like a restaurant menu, according to which you decide to order or not order food. In fact, in this section, Google asks you to summarize what you have said on your page. Narrate in a few short lines. In this case, you tell the audience and the user that they will encounter content on your website.
Although meta descriptions do not affect the ranking of the site by algorithms, if they are written attractively, they can increase the site’s click rate or CTR. In advanced SEO training, we also learn which section We should write these tags. A meta description is also a code in HTML language that is written in the head section. These descriptions should be written in a concise and useful manner and not more than 160 characters. The main keyword should be included in them, and they should be a summary of our content.
Robot meta tag
Advanced SEO training also explains crawlers and meta robots; crawlers are Google’s crawlers that enter your site through URL addresses and check your site. Google’s crawlers can find out which part of your page to read through meta tags.
The Google crawler checks the following parameters:
1. FOLLOW
This tag instructs the Google crawler to examine and follow the links mentioned on this page.
2. NO FOLLOW
According to Advanced SEO Tutorial, this meta tag instructs the crawler not to crawl links that refer to off-page links.
3. INDEX
This popular meta tag instructs the crawler to index your website page to increase the chances of your site being visited.
4. NOINDEX
This meta tag instructs Google’s crawlers not to index our target page. In this case, your order that your website page does not appear in SERP.
All these tags should be entered as command codes in the head section of your HTML page. If you use WordPress to build your website, you should use plugins like Yoast SEO to activate these meta tags. For advanced SEO training, you need to know that you can use the SEMRUSH tool to analyze tags.
Viewport tag
The simplest definition that can be expressed from this tag is the range that the user can see. This tag specifies what the visible range of the user should be, which of course, can be changed. For example, in this tag, we specify how much the visible part of the user should be on mobile and laptop. This tag effectively teaches advanced SEO because nowadays, many people enter websites using their mobile phones. If they cannot view your site properly, they will leave it quickly, which will have a negative score for your site’s SEO.
Other famous tags
The meta tags that are used are not limited to these. However, the most important of them was examined. But for advanced SEO training, it is necessary to get acquainted with other meta tags that are sometimes used:
- LANGUAGE: specify the language that is mostly used on the page
- ABSTRACT: to specify a summary of the page
- TOPIC: To specify the topic of the page
- OWNER: To specify the owner
- DESIGNER: To specify the designer of the page
- DIRECTORY: specify the directory
- CATEGORY: to categorize the page
- RATING: To rate the page