Keyword research is a basic way to determine what content the website audience is looking for in search engines and what words they are searching for. Using keywords, you can attract an audience to your site and implement digital marketing strategies well.
Knowing these words and using them in the content produced on the website will improve the ranking in search engines and will lead more audiences to your site. This article will comprehensively explain the importance of keyword research and the tools designed for this purpose. So stay with us until the end.
Keyword concept
Suppose you want to increase your knowledge in the field of digital currencies. In this case, the first thing that comes to your mind to do this is to search in search engines like Google. You may do your search with the word digital currency training.
In this case, “education of digital currency” is the keyword. In other words, what the audience searches for in search engines is a keyword. Keywords are divided into two general groups; 1. Short keywords, and 2. Long keywords.
Short keywords consist of one or two words; because they are short, they bring many results in search engines. On the other hand, long keywords consist of longer phrases and will have fewer and more precise search results. In other words, long keywords have a higher conversion rate than short keywords.
The concept of keyword research
Keyword research means finding the words and phrases that are most searched for by your audience in search engines. The result of keyword research should be a set of words, phrases, and questions that are the audience’s needs in search engines and, ultimately, your website.
After finding the keywords, it is time to use them in a targeted way on the website. When these words are registered on the website and searched in search engines simultaneously, naturally, many audiences will be directed to your site.
Effective factors in choosing keywords
Choosing the right keywords for content is a challenge for website managers. Choosing the wrong keyword will bring visitors to the site that will not reach the desired result on your site. In this case, the number of visits to your site may increase, but the participation rate will decrease. For this reason, when choosing keywords, be sure to pay attention to the following;
1. Use related keywords:
Use words as keywords that have a semantic connection with your entire content. Using irrelevant keywords will reduce content coherence and visitor engagement rates.
2. Using keywords with a high search rate:
Among your keywords, use more words that have a higher search rate. Words with higher search rates will be found in keyword research.
3. Knowing the difficulty of keywords:
This factor will show how difficult it is to use a keyword to improve your site’s ranking. The difficulty level is also one of the concepts we will find out in keyword research.
4. Awareness of the trend:
Some keywords are only searched by the audience in search engines in certain periods. For example, with the start of the war in Ukraine, searches for the word “war” in search engines grew dramatically. Using these words at the right time will surely help to increase your audience
5. Click rate:
This factor shows how often each keyword was used to enter the site. It is possible to get CTR using SEO tools.
Keyword research tools
For keyword research, various tools have been developed by different companies. Some of these tools are available to users for free, while others require payment. In this section, we will introduce you to the best keyword research tool;
1. Keyword research tool: Google Trends
In this free Google tool, you can search for your desired keyword and see its status. This tool will tell you how much the target keyword has been used by the audience and to which sites these audiences have been directed. The Google Trends tool can also be used to compare keywords.
2. Keyword research tool: Keyword Everywhere
This tool is installed as an extension of the Google Chrome browser. By searching a word in this tool, you can find related keywords with the most searches.
3. Keyword research tool: using Google search engine
You can also use the Google search engine to find frequently used keywords. To do this, you only need to enter the beginning of the desired word in the search engine. Google will automatically complete your word with the most frequently searched words.
4. Keywords research tool: answer the public
A site of the same name designs this tool. The way this site works is that you can search for a word, and the site will show you the most used related keywords. Of course, this tool analyzes English keywords better.
The process of doing keyword research
In this section, we will explain the keyword research process to you step by step:
1. Business review:
The first step in keyword research is to research the business we want to produce content for. This review will give us a comprehensive view of the right keywords.
2. Check part by part:
In keyword research, a specific keyword should be chosen for each part of the business. Doing this requires a detailed analysis of the business.
3. Making a list of keywords:
After reviewing the business, you should prepare a comprehensive short and long keywords list.
4. Using the keyword research tool:
After finding the keywords, test them using the tools introduced in the previous section and choose the best words.
5. Content writing:
After finding the most relevant keywords, use them to write your content. Ensure that SEO principles must be strictly observed in content creation. If you are unfamiliar with these principles, you can refer the content production order to the centers established for this purpose.
Final word
In this article, the necessary methods and tools for keyword research were introduced to you. By knowing these methods, you can find the most suitable keywords and use them to produce content that attracts many visitors.