When it comes to SEO, one of the first things that comes to mind is increasing natural link building. Statistics show that 37% of businesses spend a significant amount of money on natural link building only to build a strong online presence. Therefore, quality and natural linking as a key factor in ranking is very important and can build your brand authority in the online space.
Google Link Building Algorithms
Today, due to Google’s advanced algorithms, link building is not done as before. Google easily ignores spam and other manipulated links by developing machine learning technologies and artificial intelligence. So, the key to your success in getting top rankings in search engine results is natural and quality link building. But this is not easily possible.
Natural link building goals
You can create natural links on your site very quickly and increase your ranking in the Google search results list more quickly by creating trust, proving credibility, and a great user experience among your online user. Therefore, due to the importance of this issue, in this article, we want to introduce seven strategic methods that will help you achieve your natural link-building goals. You can not only improve your ranking in search engine results but also gain credibility among your users.
What methods can we use for natural link building?
1. Identify the interests, wants, and needs of your target audience
The first thing you need to pay attention to for natural and quality linking is to introduce your products and services on the website based on your audience’s interests, wants, and needs.
Google identifies sites that care about the needs and wants of their target audience. Paying attention to the wants and needs of your audience means delivering what your audience likes or needs and is looking for online. Achieving this goal is possible through extensive and comprehensive market research. Today, your goal should be from the perspective of SEO, user satisfaction, or target audience.
2. Focus on creating quality content
After identifying your target audience through their queries in search engines, you can create quality content based on their needs and wants. The most important features of quality content for natural link-building are:
You need to use valid data in your content to validate the claim and the information provided, to turn it into a valuable source of information for your target audience to cite or link to when interacting online. This content is as follows:
- The main guides
- How to do things
- Learning articles
- Infographic Polls and surveys
It should arouse the emotions of the audience
If the emotions of your target audience are evoked through content, it will lead to communication, social approval, and natural link building. This type of content can take the following forms:
- Entertainment-oriented articles
- Create polls and award prizes by industry experts
- Humorous content
- Specialized interviews and analysis
- Advertise for charity events
- Scholarships
Must have a solution to the problems of your target audience
Content that offers a comprehensive solution to a problem in a particular area has great potential for natural linking. In addition, if this type of content has useful online or downloadable tools such as calculators, currency converters, and applications, it greatly affects the creation of natural links.
3. Your links should be varied
Your natural, high-quality links should not just point to the home page. In addition to creating good internal links on your site, you should also create external links that refer to influencers and other reputable sites. Your backlinks should not be limited to sites with .com extensions, but you should get links from other websites with .org, net, gov, and .edu extensions to improve your site SEO through natural link building.
4. Use social media as a lever for natural link building
To build natural links through social media, you must focus on creating and publishing compelling content to draw the attention of social network users to you and your brand. You can promote your content types (such as rich data content, infographics, and image-based articles) on social media. Video is another great way to promote valuable, shareable content because it is very effective in natural link building.
5. Seek to strengthen your online network
It would help with a strong online network in natural and quality link building. By building a strong online network, you create an online community that builds cross-links with your content.
Communicate and introduce more of your brand. Strategies you can use to strengthen your online network include:
- Interact with influencers
- Focus on PR
- Prove yourself as an expert
- Hold contests and present gifts
6. Delete old negative links
When you want to switch to natural link building, you have to be careful to remove your old links that harm your natural link building.
You need to check your backlinks and then delete the items that you identify as spam links. In addition, revive or retrieve links to good resources that are no longer active to preserve their value.
7. Publish your content on external platforms
For natural and quality linking and publishing your content on your websites and other channels, you should publish it on channels that do not belong to you. The most important external channels are:
- Press platforms
- Other online businesses and social profiles
- User rating review sites
- Infographic publishing sites
- RSS directories