3 Email Marketing Mistakes to Avoid
One of the other mistakes that are made for conducting an email campaign is using an old email bank, which will lead to an unpleasant result because many of these people may no longer be in that business.
Email marketing and tips about it: In this article, we are going to briefly describe 3 types of mistakes that some people make in email marketing campaigns.
At first, it may seem a little superficial and unimportant, but not following these things can change the result of your email marketing campaign.
It should be noted that having a website is the first step. It is true that you can do email marketing without designing a website, but if you have a website, your efficiency and your exploitation of the email marketing campaign will be many times higher, so by designing your website or online store, you will get a source of complete information. And you show your work and the products and services you provide to the customer, and by creating email marketing, you help the SEO of your site and your audience gets to know you and your business or your products and services easily, and this It will double the efficiency of your advertising campaign.
Specify the goal for the email campaign
Setting goals for your email marketing campaign is the first and most important step to take. The goal should be clear and transparent, as well as feasible and applicable, and on the other hand, measurable. Some people may say that the goal of email marketing is to increase site traffic, but this goal is a general and open goal, and most importantly, it is not practical. The meaning of application is that the goal of running a marketing campaign is ultimately to convert a user into a customer, and the goal must be chosen in such a way that it leads to a customer or can be converted into a measurable metric.
This is exactly one of the mistakes that managers who launch an email marketing campaign do not pay attention to, if it is very important and practical.
List of email addresses related to the target business
Collecting and having an email bank is a valuable data to run your email campaign. In the past, by preparing and buying a complete email bank, you could easily access your audience, but now, for a valuable email bank, you need to spend time and energy and use different methods to collect a valuable email list related to your goal. used, such as using different forms on the website or getting email addresses and calls to confirm services in various ways that you can learn with a simple search on Google.
One of the other mistakes that are made for conducting an email campaign is using an old email bank, which will lead to an unpleasant result because many of these people may no longer be in that business or their user type has changed. This will make you lose the trust of your users and the email you send to them will be reported or turned into an app.
Is the email list you have active?
If you have an email bank that you collected before, before using it again, check how the users who received your email behaved in your previous email marketing? Did they even open your email? Are they inclined to click and go to your website? Did they just open and close your email? If you don’t do this check, be sure to have a shake house in your email list and remove those who haven’t even opened their email in a year from your list. Maybe you don’t want to delete them, in that case you can send a different email to those people and get a feedback to find out their interest or change the time of sending your email to them and implement many other ideas. To determine the task of your email list and have an active and completely real email bank.
An important point in the email marketing campaign
Be sure to ask the recipient in your e-mails to cancel them by clicking on the icon you have embedded, or by sending messages as follows:
If you don’t want to receive emails from us, just don’t reply to this email. We only send messages to this email once. We thank you in advance for your attention and the precious time you have spent reading this email.
We hope that reading this article has helped you, dear audience, as marketing managers and people who plan to launch an email campaign. Please help us to produce more useful content by sending your comments at the bottom of this article.