Podcasts offer many benefits to businesses. Here are ten reasons why podcasts are the best add-on for any existing content strategy.
Some time ago, I stopped listening to Spotify boring playlists every day and listened to podcasts. Podcasts are full of information and full of fun and humor. They are extremely attractive and a useful tool for businesses and listeners. However, they are dream giants of all kinds of content.
Most businesses do not realize the true potential behind podcasts, and there are many reasons why they are the best add-on to any existing content strategy.
Top Ten Reasons to Add a Podcast
Let’s look at ten top reasons to add podcasts to your content assets.
1. Podcasts have little competition
The content market is competitive.
Successful digital marketers make a big profit when they find highly attractive and competitive content. It is what podcasts offer.
While there are about 80 million Facebook business pages, only 700,000 podcasts are playing. This number decreases when searching by topic.
Only a handful of other podcasts may cover topics related to your business, with hundreds to thousands of listeners.
With so little competition, it’s so much easier to highlight your podcast and get your specific audience.
2. Attractive and comfortable for listeners
Podcasts require little effort to reach the audience, unlike the written content of the blog, which should be read, or even the movies that the audience needs to sit and watch.
All the podcast listener has to do is press the play and listen button. This type of content is good for a few things that most of us do consistently anyway.
If the content requires too much time or attention, it is difficult for the audience to get involved. Finding time to listen to podcasts is easier because it only catches the customer’s attention. We can listen to podcasts while working or playing.
3. Another mobile-friendly content option
Part of the multi-purpose podcasts is due to the compatibility of this media with mobile.
As I mentioned, I enjoy listening to my favorite podcasts on the go on my smartphone, and I’m not alone; 69% of the listeners of podcasts on their mobile devices are among these people.
As we increasingly choose mobile devices over other technologies, it is important to adopt a variety of mobile-compatible content.
Listeners of podcasts can easily use this content, whether in the gym, in the car, or at home.
4. Increasing popularity
The number of podcast listeners is increasing. According to statistics, there were 48 million weekly podcast listeners in 2018. This number is expected to reach 115 million by 2021.
It is a great milestone for podcasters and an important time for marketers looking to create podcasts.
Now is the time to start because more businesses plan to create this content and expand their audience.
Entering the game podcasts will allow you to increase your audience before the start of heavy competition.
5. Podcast audiences are very loyal
They are creating podcast audiences before the competition is crucial because listeners are loyal to their favorite shows.
They communicate with the host (s) and want to review it each time a new podcast episode is released.
If you can build a loyal audience before the podcast booms, your competitors will find it difficult to attract that audience.
This loyalty is extended to other marketing channels as well. Podcast listeners, for example, are 20 percent more likely to connect with a brand on social media.
When the podcast is over, the audience turns to channels such as social media to continue talking and interacting with each other and their business.
6. Interactive options for the audience
One of the reasons why podcasts are so attractive and cultivate a loyal audience is that podcasts are so interactive.
Like a traditional radio program, hosts can survey the audience, answer questions, and “call” just like a traditional radio program. It helps attract the audience to the show and makes the content consumption more of an interactive experience rather than mere listening.
This interaction helps strengthen the relationship with the audience. Very few types of content provide this level of brand-customer interaction.
You can also interview other industry professionals who will help you build your professional network and build credibility in your field.
7. Scalable costs for builders
Podcasts are scalable in terms of production costs. Like the photo and video content, the creation cost depends on the quality.
Smartphones get amazing videos and photos, but if you want to take that content to the next level, you must invest in expensive equipment.
The same is true of podcasts. You can record good sound with relatively cheap equipment purchased on Amazon. However, the quality may not match the quality of older podcasts.
As your audience grows, you may decide to increase your podcast budget to buy more expensive equipment.
Fortunately, this is completely controllable. You can scale costs to meet the needs of your audience.
8. Creating intellectual leadership
Aside from providing value to customers, one of the main reasons for content development is to build credibility and reputation as a market leader.
It is why informative articles, case studies, guides, and other good research content assets are so valuable.
They show the audience that you provide useful information and solutions to their questions and problems.
Podcasts are very important in increasing this reputation as a credible and expert source because the audience can hear it directly from your language.
If you are passionate and invested in what you do, as most business owners and marketers are interested, there is no problem conveying these feelings on the podcast.
9. Demographics of disposable income
According to a 2016 podcast consumer report, listeners earn about $ 10,000 more than the average American consumer, and 15 percent of listeners earn more than $ 150,000.
It leads me to believe that podcast fans probably have a decent income that they want to spend on their favorite brands and businesses. It makes them a high-value market segment.
These people also have more university education than ordinary consumers. Therefore, they are more open to absorbing new information, learning complex ideas, and purchasing decisions.
10. Content publishing compatibility
Your blog posts and other content should be planned, but your audience may never pay as much attention to it as podcasts.
If your podcast airs every day (or every day at a specific time), listeners will get used to the program. They are looking forward to the release of each episode of the podcast.
It helps to create a buzz around your podcast and ensures that your business name is etched in the audience’s mind during the week. It will make your brand aware.
Conclusion
Podcasts have many benefits for a business submission strategy.
However, some of these benefits are diminishing as these online programs become more popular, like radio programs, and the competition for podcast audiences becomes hotter.
If you’ve ever thought of recording a weekly or even monthly podcast for your customers, now is to start. You can attract your loyal audience before your competitors enter the podcast space.