When it comes to natural link building, our job as SEOs and digital marketers is to know what to look out for and ignore. Attempting to recover the system using spam tactics (e.g., monetary links) will never work in the long run. Google always deals with violators and those who try to get top rankings by abnormal link building. The penguin algorithm is one of Google’s tools to identify these sites.
Want to learn some natural link-building tactics that will help improve your SEO and branding while improving your search experience? In the following, we will introduce ten general ideas for different types of content so that you can use them to do natural link building correctly and optimally. You can use these solutions in different ways in different industries. We should note that each brand is unique, and the tactics will be different for different industries.
I recommend using the following ideas as a starting point for natural link building and considering how to use different content, depending on the industry you operate. How your team can build natural backlinks to your valuable content will depend on the technicalities and SEO policies you follow.
1. Prepare an overview of available resources
It may seem like a very little idea to make a complete list of available resources for natural link building. Still, some in-house marketers and SEO analysts likely have not yet fully understood the full value of a quality resource. What we are looking for is a little more than a simple list. Give your audience a valuable list so that you can do natural link building purposefully.
For an important topic like SEO, you can list the best free tools for competitive analysis, the top 100 digital marketers, or the best tools for identifying content gaps.
For example, in the construction industry (for example, building small houses), you can list the best companies that work in small houses or a list of the best cities for small house enthusiasts. Lists like these usually help your website attract an audience, such as content sharing on social networks, comments section, etc. All help you build natural links. Follow.
2. Use infographics for natural link building
The media can visually direct the audience to the subject of their choice. From this point of view, the role of the media in shaping the habits and behaviors of the people is undeniable. As a result, the number of clicks on email marketing campaigns that contain product images is 42% higher than on campaigns that use only textual content in their ads. Tweets that contain attractive images receive 18% more clicks, 89% more liking to add to favorites, and 150% more retweets than non-image tweets. On Facebook, posts with photos are 2.3 times more than posts without pictures of the audience.
Infographics can quickly convey facts and statistics to the audience by providing information in a small frame. These statistics are often the subject of discussion by users and accelerate the natural link-building process. But the visual appeal, simplicity of display, and easy recall of infographic information makes them a fun tool for interacting and sharing information. You can create creative images for your content by hiring a skilled graphic designer or one of the free tools for creating infographics.
3. Provide free tools
Depending on your capabilities, bandwidth, resources, and the industry in which you operate, Creating and delivering a free tool as a golden ticket to increase site traffic and the quality of your backlinks will be among several other positive signals.
The best free tools available right now include the Quicken Free Budget Calculator, the HomeByMe Small Home Design Tool, the Trello Organization, the Product Management Tool, and the IKEA Home Planning Toolkit. There is usually a free tool for every problem you encounter daily. If you do not have a major problem on the way up, then it is better to start working. If there is already a tool that can simplify an operation, in some cases with defects, do not panic and start working. Do not forget to consider the instructions and frequently asked questions for users. You have someone to answer potential questions would not be a bad idea.
4. Prepare white papers
White papers usually contain important points that can be very useful for businesses. White papers are often used to study and analyze a specific problem in the industry and provide solutions to solve it.
There may be a lot of research done in your industry that always assumes accurate results. This research relies heavily on qualitative sources and is often written by multiple contributors. But if the topic has not yet been thoroughly and comprehensively explored, writing a white paper on it can lead users to deep insight. It is another opportunity to let your expertise shine. Because white papers are long and informative, users tend to rank terms related to the topic under discussion.
Comprehensive content is powerful and usually ranks well in search engines because search engines and users consider it credible. Studies show that the first page of Google has an average of about 2000 words, the average words of the site in the number 1 position have an average of about 2500 words, and the number 10 position has an average of more than 2000 words. White papers are one of the most authoritative content you and your brand can publish. Your web presence should present you as a power and expert in your field.
5. Offer a deal
Jobs that recognize and act on customers’ needs are rewarded in real life and business; They will also receive rewards online.
Helping people in the community is safe for your business, but it is also rewarding. The more businesses can do good and useful things for the people they support, the more they reciprocate. But if this help can be directed to natural link building, it must be done quickly.
Some of the things that you can do in the direction of natural link building (depending on the industry):
- Try to work with incentives such as discount coupons for students and members of colleges, museums, or other local universities.
- Work with officials in your geographic area who have influence and power in specific areas such as conferences, training, and learning opportunities to demonstrate your expertise. You can help enthusiasts to share what they are learning with others.
- Supporting programs designed for young people, such as sports leagues, seminars, events, and the like, exposes your business to the public and often leads to natural link building.
- Apply to represent your brand at industry conferences and local seminars.
- Providing free classes and webinars for community members and novices in the industry can play an important role in natural link building.
6. Holding webinars and short training courses
One of the best ways to highlight the expertise and talent of your team members is to show your brand to the public in a learning environment. It could include an online webinar or seminar, a one-hour training class, or topics of interest to the audience.
The point that you should not miss is the active presence in the community and among the members of the industry. It would help if you steered them in the right direction for their business. This information is valuable to your audience. It is what marketers mean by “valuable content,” which is another way to build natural links and get links.
7. Collect checklists
Useful checklists can complement a variety of informative articles and are one of the most user-friendly tools that brands can provide to their users. Humans use checklists to prevent forgetfulness in doing things. Valuable content can simplify and understand various processes. But what is the role of checklists in this? Checklists are directly involved. Create checklists that your audience finds useful and shares as resources.
About SEO, we have provided checklists for the following:
- Complete website audit
- Technical audit
- Competitive analysis
- Social media auditing
- YouTube Channel Audit
- Content inventory and analysis
- Build a microsite
- A / B test
Any process that can receive a checklist will interest individuals and search engines.
8. Use the guides
Guides, like checklists, simplify a relatively complex process with a systematic explanation. There are clear reasons why guides are useful. Today, guides have been created to do almost anything from simple tasks such as boiling eggs to specialized tasks such as how to design a site. Guides can also be ranked for various related terms, depending on the complexity of the topic. Use the guide more effectively in long content that covers many details of a particular topic and those that examine the topics separately.
9. Use credible and reliable sources on your site
Any effective content is tied to well-researched facts. If you are looking for content that will impact your audience, you need to use accurate information. But you should make sure that your brand conveys its information content to the people it seeks (target people). You can submit content as a source of answers that users are looking for in the comments section of major sites, Wikipedia, social media sites such as Quora, and various social media channels. These ways make it possible for you to attract more audiences and institutionalize natural link building.
10. Use social media and thought-leaders for effective information
How your content is shared on social media can directly impact whether or not your audience reads your content. Posts that you create to share your site content on Facebook, Twitter, Pinterest, or any other social network should be considered content in the true sense of the word. A post or tweet can attract the audience when it has a natural effect on link building, In the right context, with the right message, and for the right audience.
The tone and tone of the content are a sign of brand identity, So it’s better to keep it fixed for users. Once you have established your brand as a leading business, you intend to maintain it. Maintaining authority and providing the right answers at the right time can greatly help you on the natural link-building path.
Conclusion
At present, the rules regarding natural and ethical linking have not changed. The rules have become much more enforceable thanks to updates to the Penguin algorithm. In this way, brands are expected to provide valuable content to their current and potential customers, which will be an important factor in the audience’s decision to choose them. The more quality content you provide to your audience, the more value you will create for your site, and naturally, natural link building will happen more quickly.