Why is visitor click tracking important?
You need to know who is coming to your site, where visitors are coming from, and what exactly they are doing when they come to your WordPress site.
Do you know what users do after entering your site? What pages do they go to? What is their favorite page, and what articles attract them to your blog? To know this, you need to track their clicks.
You need to know who is coming to your site, where visitors are coming from, and what exactly they are doing when they come to your WordPress site. This is where we come to the web analytics stage. Analytics determine whether your SEO and advertising campaigns drive relevant traffic to your website.
The more information you collect about your visitors, the more you can identify their interests and increase the engagement rate by optimizing your WordPress website.
WordPress does not have this tool by default; Below are some great web analytics tools and plugins.
Sumo
Using the Sumo plugin, you can easily and instantly analyze your WordPress site.
This plugin adds all the statistics taken by Google to your dashboard by connecting to Google Analytics. Google Analytics by Sumo highlights important statistics to get traffic to your website easily.
- Clear Overview: You will have a good overview of page views, users, how long they are online, bounce rate, and more.
- On-Page Analysis: You can see your statistics directly on every page. You can also choose which important statistics you want to see on each page.
- Real-Time: It allows you to see how many users are online at any given moment, where they came from, and what pages they enter.
- Top Pages: You’ll get an overview of your most popular pages to see where your content is performing well and where you need to make changes.
MonsterInsights
Google Analytics by MonsterInsights is one of the most used web tracking plugins for WordPress websites.
It provides you with amazing analytical tools and a nice visual interface. MonsterInsights also provides you with a Google Analytics global click tracking code. It can track search results, outbound links, and downloads and even hide users’ IPs for stricter privacy.
When you connect Google Analytics and your WordPress website with MonsterInsights, you can see how visitors find and use your website.
- Real-Time: You don’t have to wait until the next day to discover increased traffic or potential problems. The statistics will be placed on your dashboard instantly.
- Global Tracking: MonsterInsights uses global tracking so that you can track your users across devices and platforms.
- Track all kinds of events and occurrences: You can take full advantage of all the powerful features of Google Analytics, such as file download tracking, outbound link tracking, event tracking, performance tracking, and more.
AFS Analytics
You can analyze your visitors’ behaviors and understand what is needed to improve your website content. It has automatic tracking. It tracks everything from clicks, downloads, video views, form accesses, submissions, scroll rates, and more.
The AFC Web Analytics tool provides you with two real-time reports that are always updated. The real-time dashboard displays your website statistics on one screen, and the “Right now” report lets you monitor your website’s current activity.
This plugin also has an algorithm that can get the keywords used by each visitor simultaneously. Artificial intelligence has made predictions more accurate and powerful over time. This algorithm receives data from your website and your Google Search Console account through an API.
Jetpack
Jetpack is one of the essential plugins for your WordPress website. A powerful analysis tool that comes with several other features, such as enhanced security and image optimization.
This plugin helps you to see the most successful posts, the peak time of visitor traffic, and the user visit timeline. It also provides website monitoring options and mobile optimization services to drive more traffic to your WordPress website.
If you want to analyze your WordPress site, secure it from brute force attacks, and also have useful customization tools like galleries and notifications, Jetpack is the best choice.
WP Power Stats
It is one of the simplest WordPress analytics plugins on the market. With WP Power Stats, you are constantly provided with a comprehensive view of the traffic coming to your website.
The small size of this plugin makes it fast, safe and reliable. Many custom settings keep your hands free in fine-tuning visitor tracking. Some of the top features of WP Power Stats are:
- being multilingual
- Install with one click
- Fully customizable plugin
- Private statistics of your host
- Diagnosis of operating system and user devices
Conclusion
Most importantly, choosing a tracking plugin for your WordPress website should be done according to your goals and needs. If you want just to track the amount of trafficc, you could choose any of the tools above to support your analysis. If you want to dig deeper into the data, you need to do more reviews or use the premium and paid versions of the plugins.