One of the most important features of virtual pages is hashtags. If you are familiar with hashtag writing training, you can use this feature to get more views of your page. Hashtags are used on the Instagram page to identify keywords. When this sign is placed at the beginning of the word, that word will be meta. Clicking on it will direct the audience to the content and page related to the topic.
When you use a hashtag in your posts, you will place that post in the social network section and next to other similar hashtags. Anyone who searches for the desired hashtag will be able to see your post. Hashtag writing training is one of the basic training for the success of the Instagram page.
If you want to define the hashtag precisely, you can say that hashtag is a library. This library has different shelves for cataloging. When you click on it, you will be directed to the page. Each of the posts that include hashtags on that page can be seen. For this reason, accessing the content in question will be easier when you need specific content.
Teaching hashtags and categorizing hashtags
You should know that hashtags on Instagram are divided into two categories. The hashtags are:
1. Branded Hashtags
One of them is Branded Hashtags. The hashtags on Instagram are related to this type of hashtag. This example of hashtagging includes an advertisement, a person’s name, product, etc. The great advantage of this example of hashtags is more than the next model. Displaying the correct statistics to each audience is a great advantage of hashtags. You can search the status of your ad and product with the hashtag that is related to it.
Or you can also analyze the popularity of your product by using hashtag analysis tools. In this case, you can ask your audience and customers to prepare an advertisement for your product and video and share it with the desired hashtag. In this situation, you can choose the best videos and photos and share them on your page.
2. Community Hashtags
Another category of hashtag writing is this example. Hashtags placed in this category are known as public hashtags. The main purpose of these hashtags is not brand marketing and service advertising. Everyone can use different hashtags in Instagram stories and posts. Those hashtags that different people use to get followers are public hashtags. The purpose of these people is not to introduce specific services and brands. They only want to attract an audience for their page.
Hashtag teaching techniques
The techniques related to teaching hashtags are different. Like many other social networks, hashtagging on Instagram has certain rules. If you don’t notice these rules, your hashtagging will not get the desired result. Several techniques for hashtagging on Instagram are very important; they are:
1. Using specific words
Using specific words in hashtagging is one of the most important techniques. The more interesting and specific your hashtags are, the more audience you can get. Many businesses use one or two hashtags according to the service and product topic. For this reason, if you want to share posts related to your business, it is better to use one or more hashtags.
2. Not using irrelevant hashtags
Not using irrelevant hashtags is another point of teaching hashtags. It would help if you did not use non-specialized hashtags on your Instagram page. In some cases, it has been observed that brands use famous hashtags to get customers and audiences. If the hashtags are not related to the activity of your Instagram page, there is a big problem in using them. But if you use relevant hashtags for your Instagram page, your visitor attraction will be at the highest level.
3. Not overdoing hashtagging
Not overdoing hashtagging is another point that you should pay attention to. Too much hashtagging causes many problems. This action causes your audience to decrease day by day. It also causes Instagram to identify your page as spam. You should know that overdoing the use of hashtags is like overdoing the use of tags.
4. Conceptual hashtagging
The use of conceptual hashtags is known as another hashtag teaching technique. One of the most important uses of hashtags is that they recognize the centrality of your post. The hashtag makes people who search for a particular hashtag come across your post.
In this case, your page will be seen more and better. But in this regard, you should use meaningful and conceptual hashtags. However, some cases of non-public hashtags are noticed by people. Audiences follow a specific goal. That’s why using conceptual hashtags will make your Instagram page visible.
5. Using hashtags in the username
The hashtag in the user name is another point that you should pay attention to. If you show your username with a hashtag on your Instagram page, you will determine who your audience is. By searching for the user name, the images you have hashtagged with your name in the caption section will appear. As a result, you can put your username in the Instagram caption section.
6. Hashtag the subject of the photo
The hashtag for the photo’s subject is another point you should pay attention to when teaching hashtags. You can choose a theme and a name for each Instagram image. After that, search the images with hashtags. In this case, users who want to see the images will get access to your posts.
For this reason, the number of visitors, as well as the number of followers of your page, increases day by day. In this case, pay attention that you don’t need to include the entire sentence and caption of the image for hashtagging. You need to choose some popular words. After that, please put the words in the image’s caption and tag them with the hashtag symbol.