What are the advantages of video blogs, and what is their application in the branding industry? Before you get to know the benefits and use of vlog videos, You should have a general definition of these videos. Vlog video has been designed for about twenty years and has been popular among people for nearly ten years. But most people still don’t know what a professional video vlog is and how long a vlog is.
Some people still have no knowledge of vlog production processes and do not know how important video blogs are in branding; They don’t even know about vlogs for landing sites. Therefore, in this article, we are going to introduce you to vlogs for website branding.
What is a video vlog?
What is a video vlog? Before you get to know the benefits of a video blog, You should get information about the concept of a blog or vlog. The word blog or vlog is an abbreviation of the word log, which is considered one of the journalistic videos. In this video, a person’s life is imagined from his point of view, in which the person records a video from his point of view and is the narrator of his own story.
Such a person likes his audience to see all his daily situations and desires from his point of view. A person who makes blogs or vlog videos is called a vlogger. Vloggers are trying to portray content that is attractive to their audience. Vlog videos are attractive because each one portrays an independent and separate view of a person.
An attractive video vlog should be new and creative and have features that attract the audience. It can even be said that one of the advantages of the video blog is attracting the audience. Of course, you should not forget that a perfect vlog video is exactly the video that attracts more people.
Vlogs always have interesting content for people. The importance of video vlogs in branding is so important and necessary that it can be categorized in the field of digital marketing and content creation. By using this feature, you can present your brand to your community and users in the best possible way.
Important points in making a video vlog
The benefits of video vlogging are many. But before anything else, you need to learn how to produce a vlog video. After you know the golden tips for making video vlogs, You can also learn the benefits of video vlogging. This is how you should pay attention to several points when making it. In this section, we will explain some practical tips so that you can prepare a basic video vlog by considering these tips.
1- Get to know your audience properly and get information.
One of the advantages of a video blog is that you can meet the needs of your audience. Therefore, before creating video vlog content, you should know your audience and research their gender, age group, education, and even geography.
2- Specify the medium to publish the vlog video at first.
What platform do you publish your video vlog on? It’s too important. You must know all the algorithms and capabilities of that platform and social media so that you can progress in it.
3- Prepare an exciting content.
So that you can design a professional video vlog, You should consider attractive content for your audience. Because the audience is attracted to your work through this content. Having attractive content is one of the advantages of a video blog.
4- Practice how to speak in front of the camera.
As a vlogger, you should be able to acquire the skills of speaking in front of the camera. You have to practice and fix your weaknesses.
5- Don’t ignore the miracle of today’s trends.
Try to choose topics that are trending for people; use. Such people are more attracted to your vlog video content.
Examining the advantages of video blogging
In this section, for you to get to know the benefits of video blog, We examine the advantages of video blogging.
1- You can be exposed to people.
You can use video blogs to work on different social media. You can even allow users to share your videos. Different companies and brands use this advantage of video blogs a lot.
2- Providing free training
You can see various trainings on social media and present informative videos to your audience using video blogs. You can even earn money this way.
3- Increase sales by using visual features.
You can consider the effects of the image and visual effects on people and convince them to make different purchases.
4- Making money through video blogging
You can gain popularity by becoming more visible and using this popularity, you can also receive advertisements for other products. In this case, you can increase your income through advertising.
What are the disadvantages of vlogging?
Every work has its own difficulties and difficulties. It may seem that vlogging and producing vlogs is easy, But we must say that this is not the case at all. Producing vlog videos is difficult and requires a lot of time and creativity. Even the “cost of vlogging or vlog production” may be high at times.
You should always seek information and creativity. You should continuously produce content, and your content should be better every day. Another disadvantage of this work is that you have to share all parts of your life, which alone can be difficult and exhausting.
Ordering all kinds of professional and specialized vlogs
There are a few points to consider when ordering content and video vlogs. In fact, you should first order someone who can introduce your field of work well. Then you should order someone who has the expertise and expertise of Vlagari and has a lot of knowledge in this way. The person to whom you order a professional vlog must have a variety of tools and know how to work with them. Tools can increase the quality of your work.
How long should a vlog be?
As we mentioned above, there is no specific rule or pattern for vlog duration. But the video marketing strategy says that when there is a possibility of maintaining the viewer’s interest in the vlog, keep it. On average, to produce the most popular vlog content, it is suggested that you control the duration of your vlog between 5 and 15 minutes.
Of course, if you have creative and attractive content that does not fit in this range, there is no problem. Despite the distraction and busyness, users still spend time watching quality and interesting content, especially if that content is educational.
It is better to gain your audience’s interest by trial and error. Try vlogs of different durations and see how viewers respond to each one. Do you get better feedback on longer videos or shorter ones? The answer to this question determines in what time frame your vlog should be produced.
How long should the introduction in each video blog be?
Every video blog needs a beginning and an end. At the beginning of each vlog, you should explain to the audience how and the topic of your vlog. This will let the audience know from the beginning whether they want to watch this blog video or not.
The intro should be about 5 to 8 seconds, so you should cover all the topics of the video in this short time. At the end of the video, it is better to encourage the user to watch your other videos or share the desired video with friends.
Do videos under 10 minutes earn money?
You must have become familiar with the importance and role of video blogs in business growth. In response to whether videos of less than 10 minutes earn money, I must say that my answer is yes. In fact, video duration is not the only determinant of video revenue. Many factors play a role in this issue.
In general, the amount of video income depends on the click rate, view rate, content, and advertisements used in it. This means that your video must have all the features of a professional video blog to earn significant income. If you want to make money by producing a video under 10 minutes, pay attention to the following:
Select the type of advertisement
Your time to advertise is limited. In addition to advertising, you need to have content to present in these 10 minutes. As a result, be careful in choosing the topic of the content and the type of advertisement.
Optimize the video
Even for very short videos, optimization is important. By optimizing your content, you can increase the click-through rate.
Production of quality content
If the content and topic of your video are valuable, the views of the video will increase dramatically. As a result, you will earn a good income from this video. Valuable content is always important to bots, no matter what platform or site you operate on.
What is the price per minute of vlog production?
If you are looking to estimate the price of vlog production, you should know that quality is one of its influencing factors. For example, a video that has been under the hands of a video editor for long hours is certainly more expensive than a normal video blog. Here, we intend to separate the costs of each part of the project:
Screenwriting costs
If your video requires a script, you should also consider an amount for this.
The cost of hiring a vlogger
There are companies that provide vlogging services or vlog production to customers. You can choose the best vloggers for your video with the help of these companies.
The cost of content SEO
You need someone who knows all the basics of optimization and SEO to optimize your content. By optimizing the content, SEOs increase the conversion rate significantly.
Filming cost
If you do not know videography professionally, it is better to get help from an expert in this field so that there are no problems with the quality of your content.
The cost of video editing and adding special effects
If your project needs special effects, special effects, or long-term editing, you will probably have to pay a lot of money.
Cost of filming location
Preparing the filming locations will probably take a lot of money and time from you.
Final word
In this article, we tried to give you a general and comprehensive definition of video vlogs. We also tried to provide you with all the information that was necessary in this field so that you would be aware of it when placing an order. Therefore, if you intend to order or make a video vlog, pay attention to these things.