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Google Trends is one of the best tools for SEO reviews. In this article, with seven techniques, you can use the hidden capabilities of this tool that are not found in any other tool. These tips will help you choose keywords in content marketing and how to promote top websites.

7 Applications of Google Trends

1. It is easier to detect keyword traffic

Google Trends is a major Google tool that visually compares traffic levels. This tool does not show you the exact amount of traffic, But it determines its amount in relative terms. If you know the amount of traffic to a relevant keyword, you can better execute your SEO strategy, But how can accurate traffic information be obtained?

If you want to know more about a keyword’s traffic, compare that keyword with the keyword your content was previously ranked to get the keyword traffic level. Although Google Trends does not show you the exact amount, when you know the traffic of one keyword, you better understand the level of traffic of another keyword.

In the following, we suggest that you read the article on determining the frequency of publishing content in a content marketing program.

2. You can plan for the future of content marketing

There are two ways to view keyword information: 1) view over a long period, and 2) view over a short but broad period.

Trends in the long run

With Google Trends settings, you can see the traffic trend for the last five years. This feature is important for viewing audience trends.

1) Long-term bullish crises

If the trend is rising, you need to focus on creating trend content.

2) Long-term downtrends

If the trend line is down, it may signify that audience usage in the area is changing. For example, look at the five-year review for WordPress as a general search term, WordPress as software, and as a website:

WordPress has a definite downward trend in all areas. The downtrend spreads to terms like WordPress themes, WordPress plugins, and WordPress hosts.

A long-term view helps you decide which methods you want to implement in the future. A long-term view helps you understand when to focus on what type of content. If the product is declining, you will probably need to create your content on another topic or product or change how content is presented.

3. By viewing trends in the short term, you can schedule the release of content

Seeing keyword trends in the short term, such as the 90-day or 30-day view, can help you gain valuable information about increasing your content marketing activity. For example, two of the most important main trends are “how” and “near me.” When the 90-day view is declining, you can see which days of the week these words are most popular.

This tool helps you ensure that your content publishing program is not based on speculation. Searches for “how” on Sundays and Mondays are bullish. Searches for “near me” phrases increase on Fridays and Saturdays. If you have a product, podcast, or entertainment site that publishes content about how things are done, it’s best to publish it on Sundays, Mondays, or Wednesdays, or the best way is to email your subscribers.

If your business is a restaurant, you may find it important to publish amazing content about special food, special prices, or other related items by Thursday; Because on Fridays and Saturdays, your article is ready to attract traffic.

4. You can see the keywords by category

WordPress can categorize keywords to provide you with accurate data.

5. You can see the keyword by geographical area

Google Trends can show your keyword information based on geographical location. This information helps you determine the right areas to publish content or content for a specific area.

This information about the attractiveness of keywords in a geographical area is useful for link building, content creation, content promotion, and pay-per-click.

For example, if a topic is more relevant in a particular area, advertise your content only in publications, groups, and forums relevant to your topic in that area.

6. Information about geographical areas may increase your ranking

You can use geographic information to increase content distribution to the right people. Google ranks web pages based on the most relevant to people, so taking geographical differences in the content will increase your website ranking. This ranking will be better when people based on geographic area find relevant content on your website and then advertise your content on social media, blogs, and podcasts.

7. Displays ascending questions

The ability to view ascending keywords is probably the most important feature of Google Trends. All you have to do is type in a keyword phrase, and this section will show you twenty-five related ascending questions. This information will help you better understand how to change consumer searches. In addition, you can react appropriately when new opportunities arise.

Google Trends is a valuable and useful tool. With a little creativity, you can use this tool to get important content marketing information and important points about user search. It is better to spend some time working with Google Trends. Definitely, by examining the information of this wonderful Google tool, you will find new directions on how to create and promote content online. See Google Trend and check it out.