Even If The Project, You’re Working On Is For A Small Business, As A Developer, It’s Your Job To Make It Shine.
Website design and development have never been so important and needed. Today, it is recommended that almost every business should have an online presence.
Think about your browsing habits for a moment. Let’s assume you went to a cafe with your friends. You happen to come across an exciting accessory where there is a cafe. Maybe a few years ago you would ask the employees where they bought it and visit that store on the weekend. But now, you probably open your phone browser and search for the brand name of that accessory. What are you doing?
If you’re lucky, the search engine will bring you that company’s website and social media profiles. You must enter the site, find your desired product, and order it. It is the way you instantly get your selected product or service.
Now imagine a business that sells those accessories. What would you do if there was no website for this? No business owner or entrepreneur can count on a customer deciding to visit their physical store next week. So it would help if you were convinced by now that you could lose potential new customers in a minute.
What is behind the website of big companies?
If we compare the websites of large companies with those of small or medium companies, we can point out several differences.
Usually, when we talk about corporate websites, we think of big, well-known, and well-structured brands. It is not strange that a company currently very successful has a website whose primary purpose is to respond to the audience and manage traffic on the site.
But the websites of big companies are not only the expression of famous and developed companies. Maybe a business is just starting out but still needs a website similar to what big companies have. Perhaps you are asking yourself, in this case, what is the difference between the website of a large company and the website of a small or medium company? The short answer is the initial investment.
Companies or brands that need a website for large companies are either well-known names in the business or startups ready to attract initial investments.
Considering what has been said, we naturally conclude how important it is to design and build an excellent website for a large company.
When we talk about great company, we mean high traffic, unique visual features, flawless working features, a professional support team, and constant and non-stop maintenance.
The role of the customer when the website is built for them
Before we get to some of the must-have features of a large corporate website, let’s look at the customer’s role in the process.
The first one is when you are working with a famous and significant brand. Indeed that company benefits from a professional team of marketers and designers who have done a lot of research and know well what that website should have. In cases like these, you only need excellent skills to make that website designs a reality.
But your customers may be entrepreneurs who are ready to invest in the website but have no idea or opinion when it comes to the structure and features of the website. This model has more challenges for you as a developer. In addition to technical skills, you must demonstrate design and product knowledge. It is where your creativity comes in.
But regardless of which of the above is the customer, there are many features that a large company’s website should have. Here we introduce three mandatory and essential components a large company’s website must have. Let’s start with the very basics.
Focus on these three things; without a doubt, it starts there:
- Excellent home page or home page
- Having a footer that is full of information and descriptions
- It has the history of the company and introduces the members of the company
1. A tremendous and magnificent home page or home page
If we build the website from the customer’s point of view, then we should focus more on its visual features and usefulness than anything else.
Don’t forget that humans start collecting information with their eyes. Additionally, if he looks at something that makes him feel good and connects with it, he is more likely to trust the company that owns the product.
The home page of a large company’s website is the first place where the visitor lands after entering the address in the address bar. On the home page, you can use flashy photos, company name, logo, tagline, most popular products and services, and customer testimonials. It is the space where every developer should work closely with website designers so that the result is technically outstanding and visually stunning.
The home page of a large company’s website should be designed and built in a way that can quickly tell the whole story of that company.
2. Having a footer that is full of information and descriptions
User behavior patterns show that when interested in information on a website‘s home page, they usually scroll to the bottom of the page to get more helpful information.
It is where every developer should make sure that the footer they create for the website contains valuable and helpful information. In the footer section, you can add all kinds of information. Remember that the primary goal should be to build a great navigation tool for all platforms.
Essential things to keep in mind when creating a footer are menus, social media icons, quick links to all crucial pages such as the blog, and audience information. Be sure to include it in the footer as many users use it as a way to contact the company.
Another essential and critical feature is to import all required documents such as privacy policies, GDPR agreements, and cookie information.
Scrolling down the page while browsing the web is one of the ways users get to know your platform. Don’t forget to use flash so you can quickly go back to the top of the page. You are scrolling up only wastes users’ time.
3. Enter the history of the company and introduce the team
Do not forget that a company is not only taught by the products and services it provides. Customers often want to know who is behind the products and services.
After creating product pages, dedicate an entire page to introducing the company’s history and team. This page should include the company story, photos, titles, and a short biography of the team members. Allow customers to get to know those who supply a well-known brand well because, in this way, a solid and trusting relationship is formed.
A large company website is a whole world of web and software development mixed with web design and marketing magic. Of course, all the features we discussed are just a tiny part of the job. But if you want a general idea of the process, it is suggested to focus on the platform’s structure first.
By designing and building your home page, footer, and about page, you will surely be on the right track to implementing a tremendous and trusted website for that brand.