Email marketing is still one of the most valuable methods in internet marketing that many internet businesses and startups use to promote and market their products and services. Do you know how to run a victorious email marketing campaign? Do you know how your email marketing strategy works? With 269 billion emails being sent every day, there are many rivals to reach your audience.
The number of these emails is still growing, which is why you need to know why you need to run your email marketing campaign correctly to reach your mark audience in the fastest time.
Steps to Implementing a Successful Email Marketing Campaign
This statistic makes email marketing a complete tool for building solid relationships with consumers. But before you run your email marketing campaign, there are several things you can do to guarantee the victory of your marketing campaign:
1. Identify your purposes
All marketing strategies start with determining and setting good purposes, and email marketing is no anomaly. To run a successful email marketing campaign, think about what you want to achieve. These plans are usually defined for email marketing campaigns:
- Log new subscribers to explain your company to them so you can build a strong relationship with them.
- Hire more audiences with your content and business, whether you want to promote one of your products or make an initial sale.
- Nurture current subscribers by equipping them with various matters.
- We are re-engaging subscribers who have been down for some time.
- Subscriber segmentation so you can run a better-targeted email marketing campaign.
2- Know the types of emails
You must know the types of emails. People categorize emails in different ways. Here are three main types.
We are all familiar with promotional emails, emails that offer special offers for our products. The next type is contact emails, which promise subscribers the promise they made, such as a weekly newsletter. Another type of transactional email is:
- Confirm subscription registration
- Welcome message
- Order confirmation and purchase
- Send change of user information
These emails are sent to the subscriber with the action taken. Now that you know the types of emails, you can enter the next step to build a triumphant email marketing campaign.
3- Know your audience
If you’ve been doing email marketing for a while, you’ve known your audience for a time. If you want to start now, you need to have some practical assessments of your applicable content. Do not worry; The collection of subscriber information begins one minute after the first campaign. Therefore, for the second campaign, you are met with many subscriber information.
In addition, with the help of Google Analytics and your social networks, you can get a lot of information about your audience. These tools help you understand demographic information, interests, and much more about your audience. In short, all of this tells you who your audience is and what their interest is.
4- Use technology wisely
Email marketing services are a tool for building successful email marketing campaigns. These tools have the following features:
- Easy to build campaign and automation, which includes various templates
- Compatibility with soft apps you use like WordPress
- Having different methods for segmenting the audience
- Clear and in-depth examination of the performance of the email marketing campaign
Find the exemplary service and company to use these services to achieve more success in your email marketing campaign.
5. Create a unique opt-in
If you cannot get the right pitch, you do not want to be frustrated, so invest in a good capo. Here are some ways you can get emails from your audience:
- Welcome: When your audience comes to your site, they will receive a greeting that you can direct them to a specific page.
- Popup: The audience can occur on any page of your website. It usually works very well by appearing on the site’s content and attracting the audience’s attention.
- Exit-intent popup This popup appears when a contact exits your web page.
Place the opt-in in numerous locations and design its site, time, and appearance for best results.
6. Schedule emails
Once you’ve determined your goals, specified your email text, and targeted your audience, it’s time to plan your email marketing campaign. It will give you an insight into the performance of the email marketing campaign in steps 7 to 9.
Good planning practices are as follows:
- The commonness of sending the email is as follows
- The types of emails mentioned in the second step
- Content
- You expect your audience to do the main thing after opening your email (such as registering for an event, following you on social media, and buying a product.
One of Ohio’s digital marketing agencies in the United States says that running an email marketing campaign requires business-related, engaging, and helpful emails.
If you tire your subscribers by sending many emails, the following email will sit directly in their spam. At the same time, if you follow the plan you have given them, they will wait for your email until the promised day.
7. Choose the right title
The key to starting a successful email marketing campaign is its title, as it plays a crucial role in persuading people to open your email.
You do not have many words to write a good title for your email, but studies have shown that having 41 to 50 characters in the email title is more effective for people to open the email. But since the mobile phone shows fewer characters, it is better to put your essential words at the beginning of the title.
- To select the subject of the email, you can consider the following:
- Tell your subscribers how much they will pay to open your email.
- If you write the name of your contacts in the title, the audience’s interaction with your emails will be very high.
8- Write
Keep your text short for best results. It is also better to address your audience by name. Personalized emails have a much higher success rate.
The following points are not without value:
- Personal story: A company can not only be like a human being, but it can also make people emotionally connected to the company. Many of the successful emails we saw used this method.
- Provide value to readers: This value can be good content or helpful information.
- Use polls, gifs, videos: Using these items will increase the percentage of your audience’s interaction.
Of course, you should not use all of these in one email. As mentioned before, your emails should be short, with only two to three of all the points mentioned.
The last part of the text of the email, which is also the most crucial part, is the action button or CTA. The CTA is what you expect your audience to do.
The CTA button usually appears in several places in your email text. Usually, three email places are the best places to put the CTA button: at the beginning of the email text, in the middle of the email, and at the end of the email.
9. Focus on designing an email marketing campaign
Email design has a significant effect on the sensation of your email marketing campaign. If your email is poorly designed, it will adversely affect your audience’s behavior. Since many of your audience is likely to open your email on a mobile phone, your email design should be responsive to display well on mobile phones.
It is fascinating to know that good emails have more text than photos. There is no doubt that images positively affect the looks of the email. Still, many audiences disable the ability to display pictures in the email, so your email should reach its target audience despite such a point.
Tip: Be sure to use the right tag tool on your photos so that people who have a disabled photo display can find out what the images are.
10 – Testing and control
Finally, emailing is the first step in the success of your email marketing campaign. It would help if you continued to gather information to run your next campaign.
That means testing all the elements of email marketing: design, template, email text, title, CTA. Even try email with different segments of your audience and send times. You can even use some email servers’ A / B tests like Mailchimp.
From your EMP or the company that offers you the email marketing service, you can get an analysis of your audience behavior, how many emails you have opened, how many have subscribed, how many emails you have sent to others. And it will give you an idea of the success or failure of your email marketing campaign.